My Baba Measure / 5 June, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Cosmetic Eyelid Strips, Contours RX

SmartScreen SPF50+, Elemental Herbology

Scorched Fever Luxe Powder Blush, BPerfect Cosmetics

Mama Luma’s Newborn Essentials

Embrace the pure joy and delicate touch of Mama Luma‘s Newborn Essentials. Crafted from 100% organic European cotton, each piece in this capsule prioritizes your baby’s comfort and safety, ensuring the gentlest touch against their delicate skin. Inspired by the serene Santa Barbara lifestyle, these essentials bring a touch of coastal elegance to your baby’s wardrobe.

The exclusive flamingo print adds a whimsical designer flair, infusing charm and playfulness into your little one’s first wardrobe. Mama Luma’s commitment to quality and attention to detail shines through every stitch, making these essentials not only beautiful but also reliable. Perfect for parents who seek both elegance and functionality, this collection offers unparalleled softness and style for the newest family members.

Discover the enchanting world of Mama Luma and wrap your baby in the finest materials, combining luxury and care from the very beginning. Explore the collection here and make your baby’s first wardrobe truly special.

BERN Youth Helmets

BERN kids’ helmets are stylish, innovative, purpose-built and designed to keep young riders safe and comfortable with the added style of flip-visors, bright colours and fun patterns.

Engineered with lightweight, high impact-absorbing ZipMold+ technology, BERN helmets mean business when it comes to protecting your little one’s head. What’s more, their helmets can also be used across different seasons with removable liners or interchangeable padding, so they’re suitable for both warm weather activities like biking and colder sports like skiing or snowboarding.

Our favourite prints are shark bite, metallic space, fun fruits and grapefruits.

NEW Organic Swim Nappies, Pure Earth Collection

The NEW Baby Swim Nappies from Pure Earth Collection allow customers to say goodbye to the synthetic and polyester alternatives on the market. Crafted from a blend of 98% organic cotton and 2% lycra, they offer a flexible fit and come in two vibrant colors without harmful chemicals.

The swimwear is also rated UPF 50+, providing excellent UV protection for sunny day adventures.

To celebrate this exciting additionPure Earth Collection are offering a special 20% discount on their swim nappies.

Use code SWIM20 at checkout. Don’t miss out on this limited-time offer!

NEW Baby Range, Bloom & Blossom

Begin the bedtime routine with Bubbles & Sleep gentle baby bubble bath, featuring a mild fragrance of calming jasmine and lavender for a soothing bath time experience. Follow this with Time For Bed soothing baby hair & baby wash to gently cleanse delicate skin.

Next, apply Cheek to Cheek gentle baby balm. This 100% naturally derived balm is suitable for cheeks (both top and bottom) and the whole family. Enriched with shea butter for hydration and lavender oil for healing, it’s perfect for soothing wind-chapped skin, nappy rash, and more.

For the most soothing and bonding moment, massage in the Like A Baby calming baby massage lotion, preparing your little one for a good night’s sleep. Finally, complete the nighttime routine with a few spritzes of Baby Whisperer calming baby sleep spray. Gently scented with lavender, jasmine, and ylang-ylang, it helps to soothe and calm babies, encouraging them to drift off peacefully.

NEW Night Lark x Eleanor Bowmer Collaboration: Exclusive to John Lewis

Renowned for its dopamine-inducing homeware and accessories, the textile design and illustration studio Eleanor Bowmer has partnered with the innovative bedding brand Night Lark to create new Coverless Duvet designs. These exclusive designs are available for purchase online at John Lewis and in select stores.

Aimed at infusing joy into homes and daily life through vibrant interiors, customers can choose between two playful prints, Leopard and Rainbow, in a Coverless Duvet and Pillowcase Set. These bold new prints are perfect for a range of ages, from toddlers to tweens, making a lively addition to any bedroom.

Bing T-Shirt Launched by Matalan with Acamar Films to support NSPCC

Matalan, the leading omnichannel fashion and home retailer, proudly partners with the NSPCC and Acamar Films to release a limited-edition children’s Bing t-shirt ahead of Childhood Day on Friday 7th June 2024.

100% of the profits from every purchase of the t-shirt will go directly towards supporting the NSPCC’s vital services, ensuring that children across the UK are safe, listened to and supported.

Toys Of The Week

Jasper & Blake Rocking Horse, Little Bird Told Me

Jasper & Blake is a beautiful traditional rocking horse that children will love!

Designed by British boutique toy brand Little Bird Told Me, Jasper & Blake combines timeless charm, meticulous craftsmanship and the magic of traditional play while fitting seamlessly into modern homes. He stands proudly on a beautiful walnut-stained bow rocking base with contrasting pale end grain. Dressed in a textured chocolate and sandy coloured woven check fabric body, he also features a stylish leatherette saddle and matching bridle. He comes complete with a super soft scrunchy faux suede mane & tail and his little buddy Blake Bear who sits in his pocket.

This stunning stallion is part of the Heritage Stable range which is a premium collection of traditional rocking horses for babies and toddlers. These classic rocking horses are heirlooms designed to create cherished memories for families. Shop the full range of rocking horses at Little Bird Told Me.

Latest Books

Lighthouse and the Little Boat, Katie Frawley

A sweet, tender, and touching tale about a wise lighthouse guiding a young boat through the turbulent waters of life. This is a beautiful take on parenting and growing up, and a perfect pick for sharing and gifting.

Once, there was a lighthouse.

She stood proud and steady, strong and bright. In fair weather and in foul, she towered over the waters and guided ships to safe harbor.

A lighthouse stands by the sea and keeps everything in her sight safe and sound. When a little boat named Brightness appears in her harbor, Lighthouse offers to watch out for her. But, as Brightness becomes more confident, she goes out farther than Lighthouse can see. When a big storm hits, will Lighthouse be able to protect Brightness?

Perfect for both young readers and adults, this gorgeous picture book by Katie Frawley and Ben Mantle shows that, even when there are storms, love will always guide children home.



Spring Street: Our World

Beautifully produced, with contemporary artwork, this board book explores our world—from the mountains to cities, seasons to the weather. Through striking art, there is much to share and chat about in these first-board books about our world.



Spring Street Touch and Feel: Wild 

Touch and feel the wild creatures in this stylish, design-led board book. This book introduces textures and provides the child with a tactile reading experience. It features a tiger, a red panda, an elephant, a chimpanzee, and an alligator. The book is beautifully produced and features contemporary artwork.



Spring Street Touch and Trace: ABC

Touch and trace the letters from A to Z, in this this stylish, design-led board book. See the alphabet reflected in the world around you from avocado to zebra.

What’s On

Wellnergy Festival, Wimbledon Park

Wellnergy Festival has revealed a spectacular line-up of experts as part of a huge event programme that aims to make wellness accessible for all at new site Wimbledon Park on Saturday 15th June 2024, following a showstopping debut last summer.

The day-long festival has once again partnered with Spectrum First to create a safe space for neurodiverse attendees; this neuro-inclusive space will be run by members of Spectrum First’s specialist team, who have a great mix of research-informed knowledge, skills and lived experience.

Independent Bookshop Week confirms children’s authors, Kiran Millwood Hargrave, Harriet Muncaster, Phil Earle, Sally Agar and Marie-Louise Gregory to take part in events, 15-22 June 2024.

Independent Bookshop Week, launched in 2006, is a celebration of independent bookshops across the UK and Ireland. It aims to highlight the vital role independent bookshops play in their communities and encourage consumers to shop for their summer reads with their local independent. The campaign takes place annually and is organised by the Booksellers Association, sponsored by Hachette UK. More than 700 independent bookshops have registered to participate.

From bookshop events to exclusive poems and special offers, twinning between indie publishers and bookshops, a BookTok Tour, and a nationwide Big Book Club, the week will have something in store for all, including young readers. Many children’s events will take place, from story time to fancy dress to meeting authors and much more.

Find more information about Independent Bookshop Week here and an indie bookshop near you here. Follow the latest developments via social media: #IndieBookshopWeek @BooksAreMyBag.



AllSaints X NEXT Launches smALLSAINTS

AllSaints has joined forces with NEXT to launch smALLSAINTS – AllSaints’ first-ever premium kidswear collection.

The collection has been carefully crafted to offer timeless outfits for mini fashionistas.

Featuring iconic styles taken from the AllSaints adult ranges, as well as totally new designs for kids to wear their own way.

Read Next

Mama Luma: Leading Summer Trends With California’s Vibrant Elegance And Empowering Fashion

WIN! A Pair Of First Walking Shoes From Start-Rite Shoes!

In The Spotlight

Baba West's Bifikalm Multibiotic Relief Drops

Baba West’s Bifikalm Multibiotic Relief Drops for infants aged 0-12 months is a friendly bacteria supplement specifically designed to balance an infant’s gut microbiome and provide relief from digestive discomforts such as colic, constipation, and diarrhoea.

Free from gluten, soy, and dairy, these drops contain no artificial colours, flavours, or preservatives, making them a safe and effective option for babies with sensitive tummies.



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