My Baba Measure / 15 March, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Easter Bake & Hunt, Craft & Crumb

With the holidays nearly upon us, children will be egg-static to receive their very own Easter egg biscuit baking kit along with a create-your-own egg hunt craft activity from Craft & Crumb.

Each kit comes with everything needed to bake and decorate a delicious batch of Easter egg shape biscuits and a craft kit to make their own hunt in the garden.

Subscribe now

Check out Craft & Crumb’s Children’s Monthly Bake & Craft Box delivered to your door. With each monthly yummy box, you will receive a letterbox-sized jam-packed box full of food fun to keep little ones entertained.   Every month is completely different from the next allowing children to learn new skills whilst having fun in the kitchen. One month they might be making crafted candy sushi and the next could be creating ice cream to share with friends in their very own shop…

The subscription will include seasonal kits depending on the month, too and will usually include a themed craft activity!

What’s NEW: Bugaboo Fox 5?

The new Bugaboo Fox 5’s advanced suspension and extra-large puncture-proof wheels ensure a smooth ride, whether you’re Sunday strolling or heading on an off-road adventure. With the Fox 5’s seamless steering system, you’ll be ready for whatever comes your way. The unique frame is sturdy yet lightweight, making it effortless to navigate with the touch of your hand.

With an extendable footrest and sun canopy the slightly elevated seat will grow with your child while you walk, talk and enjoy a closer bond with your baby. The buggy’s new wheeled board attachment points give older siblings a more comfy space to stand, and you more space to walk. And last but not least, the Fox 5 gives you even more storage room. Its spacious under-seat basket has extendable flaps to carry all the essentials you need for your day out.

Available in a new Astro purple colour, exclusive to the Bugaboo Fox 5, the stroller enjoys premium detailing to turn heads wherever you go. Order now!


SELBY Eco Changing Bag, Finnson

Made for milestones, the Selby eco tote is the perfect changing bag designed to grow with you and adapt to your needs. Well-organised external and internal pockets allow you to pack for whatever the day brings – with or without the kids. The Selby changing bag features sturdy handles plus hands-free wearability with the crossbody strap.

Made with certified GRS (Global recycled standard) 100% recycled PET Polyester, the exclusively designed leopard print exterior and black interior lining is water repellent and easy to wipe clean – oh, and it looks gorgeous too. What’s more, the Selby eco-changing bag includes a Kari quilted changing mat in black.

Divided Baby Plate, BabyBjorn

BabyBjörn is introducing newness to their popular kitchen assortment; a sturdy plate with three sections, available in blue, green, pink and a new versatile, modern and stylish grey, colours that will extend across the entire range.

The sturdy plate with three sections and a non-slip bottom is perfect for even the most selective toddlers who don’t like their food touching. It helps parents introduce different foods and textures in one sitting as it helps little ones visualise, learn and explore one taste at a time. The new divided plate is ergonomically designed to encourage self-feeding and makes a great complement to BabyBjörn’s existing kitchenware for little foodies.

Silver Cross Unveils NEW Eco Car Seat Collection

Silver Cross has re-launched its award-winning car seat collection in brand new colourways, all now featuring recycled fabrics.

The new Eco Collection includes solutions for all ages, now available in beautiful new colours including Cedar, Space, Almond and Glacier. As part of  Silver Cross’s commitment to a more sustainable future, each car seat features easy-clean fabrics made from recycled plastic bottles and comes in FSC-certified sustainable packaging.

Silver Cross continues to be the only UK brand offering a car seat recycling service, ensuring its car seats don’t end up in landfill once no longer required.

VEJA x Bonpoint Spring Summer 2023

This season, VEJA is collaborating with Bonpoint to redesign VEJA’s classic Ollie kids trainer and their newest baby range for newborns.

VEJA x Bonpoint have designed the Ollie children’s silhouette in two stylish colourways: butter and dandelion orange and taupe with a punch of neon yellow, featuring VEJA’s classic V logo, alongside Bonpoint’s curse logo embossed on the heel of the shoe.

The Ollie style is made of 100% organic cotton responsibly sourced from Brazil and Peru and its naturally coloured outsole contains 18% Amazonian rubber. Eyelets around the velcro straps have been embroidered to ensure the trainer is easily recycled when no longer wearable.

Kutemwa Skin

Kutemwa is the Zambian word for ‘Love,’ carefully chosen to describe the brand’s inherent belief in valuing ourselves through practicing self-care and the daily ritual of skincare.

Founded by Besa Musama, Besma experienced skin dryness and acne. Traditional botanical ingredients with natural healing properties helped her to achieve clearer and more radiant skin, and now her daily routine is based on natural, and naturally derived products sourced from African countries.

Musama uses this knowledge and traditions, working with scientists in the UK to create Kutemwa Skin so that people of colour can achieve the glowing skin they deserve.


Radiance Melting Cleanser (50ml, £24)

Makeup and daily grime can lead to blemishes if not removed gently every day. This multi-functional oil-based cleanser turns into a white milky emulsion when wet to gently remove makeup, oil and grime.

Rich in oryzanol, it helps the skin stay smooth and supple whilst combating blemishes and age spots. With subtle notes of vanilla and white flower, this delicate honey gel is the perfect first step in your daily facial routine.


Radiance Moisturiser (50ml, £34)

Specially formulated for dry, uneven skin, this light and smooth moisturiser brims with rice bran oil, vitamin E and jojoba oil to help even out skin discolouration and lighten dark spots on the face. Leaves skin feeling hydrated, radiant and glowing and allows for even application of makeup (if you need it!).

With a subtle scent of Vanilla and White Flower, it leaves the skin smelling incredible so you can face your day feeling fabulous.


Skin School, Spots & Stripes

Earth-friendly brand Spots & Stripes is formulated for the unique needs of tween/teen skin. (If you’re between 8 and 16, they’re talking to you.) Spots & Stripes step in when baby and child formulas don’t cut it anymore, with fun-looking products for skin and hair that are highly natural, super gentle and actually work.

This month they are promoting and launching their Skin School, an educational platform where they talk about tween and teen skin, hair and body, including a feature on why SPF is so crucial for children.


Mother’s Day e-Card, mothers2mothers

Honour the strong women and mothers in your life by giving a gift of health and hope to women in sub-Saharan Africa through mothers2mothers.

Via the below link, you can send a special eCard to the women you wish to celebrate and support. Your donation to mothers2mothers will help the strong, courageous, and determined women they employ as Mentor Mothers tackle inequities and provide life-changing health services and education to more women and families in vulnerable communities.

BabyBjörn launches new colours across popular products

BabyBjörn is launching two of the most popular products in a new colour: Dark Purple.

The two products that will be available in the new Dark Purple colour are the award-winning Baby Carrier Mini and Baby Bouncer Bliss in cotton. The new colour is a soft, neutral, genderless and calm colour that expresses harmony and complements the pink tones and other hues in BabyBjörn’s range.


Organic Cotton Footwear Range, Frugi X Clarks

Frugi has launched its first-ever organic cotton footwear range in collaboration with Clarks.

Featuring a range of bright and fun designs, including beautiful florals, vibrant rainbows and ocean creatures, each pair of shoes is machine washable to keep them looking as good as new, and crafted with organic cotton and recycled materials, letting tiny toes breathe and making them kinder to little feet and the planet.

Toy Of The Week

The Super Mario Bros. Movie – Mushroom Kingdom Castle Playset

One for Mario fans!

Take a journey through the Mushroom Kingdom with The Super Mario Bros. Movie – Mushroom Kingdom Castle Playset.

This Mushroom Kingdom playset looks just like Peach’s castle, with stained glass windows and a working door. Step inside and open up the castle to reveal the training ground within, inspired by a moment in the movie.

Move Mario around the course, jumping on blocks and avoiding the piranha plant and fireball obstacles as you race to save Peach. Interactive pieces make the mission harder. The piranha plant’s mouth opens and closes and the fireball and Bullet Bill pieces can be spun around.

Latest Books

Starting School, Daisy Upton

Getting your child ready to start school can feel overwhelming, can’t it? It’s a big step for both of you.

Bestselling author and social media superstar Daisy Upton is here to help and has finally written a book for children! Daisy has two children in primary school and used to be a teaching assistant, so she knows her stuff.

Share this gentle, funny guide with your child to support them – and you! – with uniforms, meeting their first teacher, getting to school on the first day, making new friends, finding their way around, having fun at playtime, asking for help, packing their bag, learning about letters and numbers, going to assemblies, getting changed for PE, and much more.



Little Love Lessons, Tarsila Krüse

The road of parenthood rarely runs in a straight line, and sometimes we all need a little extra encouragement. Here, author and illustrator Tarsila Kruse offers her little love lessons – observations and suggestions from her own motherhood journey.

Let her touching words and sweet, evocative images help you and your child to find moments of light, understanding, inspiration, gratitude, and above all, love.

What’s On

Superworm at Kew Gardens & Wakehurst, Sussex

Inspired by the best-selling book by Julia Donaldson and Axel Scheffler, the magic of Superworm arrives at Kew Gardens and Wakehurst this Easter to bring families together for an exciting and educational outdoor adventure.

Set against the colourful backdrop of spring at Kew Gardens, visitors are invited to follow the brand-new trail as it weaves its way through the spectacular trees of the Arboretum and leaps over the waters of Kew Lake. Stop along the way to interact with hand-crafted installations to learn more about the wonders of the plant and animal kingdoms and see the Superworm story come to life in Kew’s historic landscape.

Book tickets now!

Saturday 1st – Sunday 16th April at Kew Gardens, London
Thursday 30th March – Sunday 23rd April at Wakehurst, Sussex

On the My Baba Wishlist…

In The Spotlight: Heelys Rolls Into Spring With NEW Collection

Heelys, the original two-in-one wheely shoe launched in 2000, is preparing for the upcoming Easter holidays with its new spring collection. Ideal for encouraging an active, healthy lifestyle, the stylish designs will ensure kids (big and small) will roll through the holidays with ease.

The collection consists of 19 designs, including three brand new Heelys shapes: Reserve Ex, Reserve Low and Pro 20 Half Flood. The Reserve Ex has a basketball shoe style, while the Reserve Low and Pro 20 Half Flood tap into the current Y2K trend for an extra chunky sole.

Match your Heelys to your mood, with designs split across two main aesthetics – a darker colour scheme vs. a lighter, spring-inspired palette. Think camouflage print, graffiti text and paint drips contrasting with pastel colours, tie-dye, metallic laces, foil and rainbow print.

Available in the UK and Europe on the Heelys website and retailers, the collection is available in sizes C12-7 across single or two-wheeled styles. RRPs range from £49.99 to £69.99.


In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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