My Baba Measure / 22 March, 2023 / Christina Walter

The Measure: What’s Hot For Parents & Kids

Reading Eggs

An eggciting alternative to traditional Easter eggs, a subscription to online learning program Reading Eggs makes for an entertaining and educational gift.

Reading Eggs is a perfect Easter gift for children aged 2-13, and an exciting alternative to chocolate eggs that will help to keep children learning, engaged and ready to throw themselves back into school after the Easter break.

The online activities make learning to read interesting and enjoyable for kids, with great online reading games and activities. Children love the games, songs, golden eggs and other rewards, which, along with feeling proud of their reading, really motivate children to keep exploring and learning.


NEW Luxury Boyswear Brand, J&Josh

Luxury children’s clothing brand J&Josh has launched, introducing a stylish range of chic-casual clothing for boys aged 2-8 years.

Inspired by the best elements of classic French and Italian design, the ‘made to play’ collection has been skilfully crafted by specialist European manufacturers and textile producers with exceptional sustainability and ethical credentials, from the finest natural and sustainable fabrics to stand the test of time, with a premium planet-friendly, hand-me-down quality.

KIDZ BOP Sign Along Video Series

To celebrate British Sign Language Week, KIDZ BOP, the #1 music brand for kids, is launching the KIDZ BOP Sign Along Video Series, available on KIDZ BOP’s YouTube Channel. KIDZ BOP collaborated with 13-year-old Maisie for the KIDZ BOP Sign Along series, a set of four Picture-in-Picture videos, where she appears in the corner using British Sign Language (BSL) to sign along to popular KIDZ BOP songs.

Maisie is continuing to learn BSL as she has congenital hearing loss in both ears. The series is supported by the National Deaf Children’s Society, the leading charity for deaf children in the UK. The KIDZ BOP Sign Along series premiered today with KIDZ BOP’s “Afraid To Feel,” followed by “Dance Monkey,” “Friday,” and “Stay,” this week.

World Autism Acceptance Week X tonies®

27th March – 2nd April is World Autism Acceptance Week and tonies® have partnered with the National Autistic Society.

tonies® are delighted to announce a partnership with the National Autistic Society to help amplify the incredible work they do to support autistic children in the UK. At least one in 100 people are autistic, which means more than 700,000 people in the UK.

In celebration of the partnership, tonies® will be donating £10 from every sale of a Toniebox Starter Set and Toniebox Bundle to the charity when customers use the code NAS10 during World Autism Acceptance Week.

Customers will also receive 10% off their order.

TIBA + MARL’S New Collection Print Drop

TIBA + MARL is excited to announce a brand new line of accessories featuring a very playful new wavy checkerboard print. The launch is due to drop in April.

TIBA + MARL is a must-have accessories brand for fashion-forward parents. Popular with celebrities, models, influencers and stylists, the brand’s contemporary, unisex parenting products are both stylish and functional.


Galaxy Tab S8+ S8 Ultra, Samsung

Right now, you can enjoy a guaranteed £150 off the Galaxy Tab S8 and S7 FE when you trade in any tablet,* plus, get a free Keyboard worth up to £299**. Offer valid from 02.03.23 to 28.03.23.

*Purchase from by 28.03.23. £150 value based on any working or broken tablet device. Charges apply if you fail to send us your trade-in device. T&Cs apply.
**Purchase from by 27.03.23. Free keyboard automatically added to basket with qualifying items. While stocks last.

The Truth About New Mums and Drinking

  • More than 1 in 4 (27%) were surprised by how little they could drink after having a baby
  • More than 1 in 5 (22%) felt alcohol affected them much quicker than they expected it to after having a baby
  • 53% say they drink less alcohol than they used to after becoming a parent, but 21% actually confess to drinking more
  • Nearly 1 in 3 (30%) mums admit they felt drunk at the end of their first night out without their bab

MOST MUMS can relate to getting ‘mum drunk’ – that is, drunker than they usually would expect to – on their first night out without a nappy bag, but new research has revealed just how prevalent this phenomenon is.

According to new research surveying more than 600 UK mums, commissioned by Myrkl, a food supplement, more than 1 in 4 mums admit having been surprised by how little alcohol they could drink on their first night out post-baby.

Julia Kinner, Chief Marketing Officer at, said: “It’s clear mums like to let their hair down when they head on their first night after having a baby, but following such a long period of time without drinking, our tolerance to alcohol lessens which causes the ‘mum drunk’ effect to take hold, and we feel drunker much quicker than usual.

“Make sure to pace yourself when you consume alcohol and drink plenty of water so you stay hydrated – you could even take Myrkl before you go out to ensure you have a clear head the next day. The most important thing to remember is to have fun and enjoy yourself!”

Myrkl contains AB001™, the first formula in human history to show promising results of breaking down alcohol effectively in the gut before it reaches the liver. For maximum effectiveness, two Myrkl pills should be taken at least 2 hours before drinking and will remain effective for up to 12 hours after.


London Inspired Wrap – Limited Edition – Hayman’s Gin (

London’s original family gin distiller, Hayman’s, is launching a limited-edition London-inspired hand gift wrap for their London Dry Gin on sale in Waitrose. The gift-wrapped bottles will be available in-store from 12th April 2023 and priced at £26.

The exclusive-to-Waitrose wrap has been launched to coincide with the King’s Coronation in May. Commissioned artwork by up-and-coming London artist Rose England features London-iconic landmarks such as Big Ben, the black taxi, phone box, street lamp, street sign and, with a nod to the gin, a perfect cocktail.

Toys Of The Week


NEW Magic Heroez Reveal Dolls

Miraculous fans can bring the show’s magic of transformation to life with the NEW Magic Heroez Reveal Dolls!

The dolls deliver an unboxing experience full of surprises! Simply open the container, add some water and swirl it around to discover Marinette in one of her superhero costumes! Which of her superhero alter egos will you reveal?

Latest Books

The Swing, Britta Teckentrup

A swing on a hill overlooking the water is at the centre of this lovely meditation on childhood, growing older, friendship and loss. All of these changes are gorgeously communicated by Teckentrup’s signature collage paintings that employ soft, radiant colours and simple yet powerful compositions. With its equally compelling text, readers of every age will experience time as a gentle but inescapable force, bringing about new experiences. And as the narrator grows older and wiser, readers themselves will understand that life’s most important memories can never disappear.

What’s On

BBC CBeebies return to Shakespeare’s Globe with ‘Twelfth Night’ in May Half Term

Shakespeare’s Globe has announced the return of BBC CBeebies this May Half Term, with four live performances of Twelfth Night on 30 and 31 May performed in the Globe Theatre.

CBeebies will give Shakespeare’s comedy their unique twist following 2022’s sell-out hit As You Like It, also performed on the Globe stage. With plenty of songs and dancing, this is the perfect introduction to Shakespeare for younger audiences. The performances will be recorded in front of a live audience before airing on the BBC CBeebies Channel and BBC iPlayer in 2024.

Last year’s hit BBC CBeebies: As You Like It at Shakespeare’s Globe will air on BBC CBeebies on 7 April 2023, available to watch on-demand on BBC iPlayer thereafter.

On the My Baba Wishlist…

Sleepi, Stokke

In The Spotlight: Samsung Galaxy Tab S8

The Samsung Galaxy Tab S8 is a great choice if you’re in the market for a tablet-laptop combo for kids. There are three tablets in the Tab S8 series to choose from, so you’re bound to find one that fits the bill. Perfect for streaming, homework and playing games, the tablet is brimming with super-cool features and state-of-the-art tech. With superior, easy-to-use parental controls, the Galaxy Tab S8 series is an incredible kid-friendly range that gives you a lot of bang for your buck.

Enjoy a guaranteed £150 off the Galaxy Tab S8 and S7 FE when you trade in any tablet,* plus, get a free Keyboard worth up to £299**. Offer valid from 02.03.23 to 28.03.23.

*Purchase from by 28.03.23. £150 value based on any working or broken tablet device. Charges apply if you fail to send us your trade-in device. T&Cs apply. **Purchase from by 27.03.23. Free keyboard automatically added to basket with qualifying items. While stocks last.

Read Next

The BIBS X Liberty Collaboration Parents Need To Know About

How To Set An Easter Table Perfect For All The Family

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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