My Baba Measure / 4 December, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

NEW Miracle Care Bundle, Josh Wood Colour

Mrs Wordsmith and NSPCC Team Up for Children’s Empowerment

Mrs Wordsmith, creator of hilariously illustrated vocabulary-boosting books and games, joins forces with NSPCC, the UK’s leading children’s charity. For the month of December, all proceeds from Mrs Wordsmith’s Word Tag game subscriptions will directly support NSPCC’s vital work.

Word Tag is a vocabulary-boosting game designed for kids aged 7-13, offering an engaging way to learn up to 1,000 new words a year through just 20 minutes of play a day. By subscribing this December, parents not only boost their child’s language and reading skills but also contribute to safeguarding children across the UK.

A strong vocabulary is a key predictor of future success, and Word Tag is proven to increase vocabulary scores by 43%.

The game enhances reading comprehension, emotional intelligence, and self-expression by blending adventure missions with word challenges that make learning fun.

This partnership between Mrs Wordsmith and NSPCC combines language learning with a shared commitment to child well-being, ensuring kids become more confident readers and storytellers, while supporting their safety and development.

“Every word a child learns is a new tool for self-expression and safety. Partnering with NSPCC, we are empowering children with the confidence to speak up, dream big, and build brighter futures.” Pierre LaGrange, Chairman, Mrs Wordsmith.

Jaego’s House is Opening up Limited Membership Spaces

Calling all families experiencing ‘the juggle’!

Exciting news: Jaego’s House in Kensal Rise is opening up limited membership spaces next week on 10 December, and you’ll want to jump in on this! If you haven’t heard, Jaego’s is a magical oasis for kids and parents, featuring brilliant adult-only spaces to work, state-of-the-art gym to workout, and gigantic jungle gyms and soft play areas to let kids unleash their energy! There’s superb childcare on hand, too, plus access to over 70 weekly kids’ classes, from cookery and ballet to circus skills. We love the extra members’ perks as well, such as kids eating free on weekdays, and the afterschool and holiday clubs. There’s also a fun calendar of events, including visits from beloved characters, like the Frozen princesses and Santa and two of his reindeer!

Membership starts at £85 for adults and £35 for kids per month. Register now for access to the sale: Jaegos House.

Pop That Mumma Launches The Village: A Game-Changing App for Parents

Renowned childbirth educator and Pop That Mumma founder, Poppy Child, is set to transform parenting support with The Village, a revolutionary app launching on 6 January 2025.
With over 460,000 followers, Poppy is a leading voice in the positive birth movement. Building on the success of her acclaimed Birth Box course, The Village offers a wealth of expert-led resources to support parents through pregnancy, birth, and early parenthood—all from the comfort of your home.

Key features include:

  • Exclusive podcasts with expert advice and inspiring real-life stories.
  • Live Q&As with midwives, doulas, and parenting specialists.
  • Monthly workshops to build confidence and knowledge.
  • Mindfulness meditations for calm and focus.
  • A supportive community to share experiences and advice.

Perfect for new and experienced parents alike, The Village is your go-to resource for informed, confident, and connected parenting. Sign up now at hypnobirthing-positive-birth.com/thevillageapp and join the #PositiveBirth revolution!

 

 

Ickle Bubba partners with Baby Bank Alliance to make a difference this Christmas and beyond

Nursery brand Ickle Bubba has partnered with the Baby Bank Alliance to support families in need this Christmas and beyond. Baby banks, which provide essential items for babies and children to families facing hardship, have seen demand surge, with referrals up 54% since 2021 due to rising living costs. To address this growing need, Ickle Bubba has pledged £15,000 worth of products and £10,000 in spare parts to refurbish donated items, ensuring they can be reused by families in need.

As part of its “Bringing Joy This Christmas” campaign, Ickle Bubba is also launching a workplace initiative allowing employees to volunteer at baby banks for a day, aiming to raise awareness and strengthen community support. This partnership highlights Ickle Bubba’s commitment to making a tangible difference as UK child poverty reaches alarming levels, with over one-third of children affected.

Doona i with matching ISOFIX Base Achieves Outstanding Result in ADAC Child Car Seat Test 2024

Doona, the innovative brand known for redefining family mobility solutions, is thrilled to announce that the Doona i Car Seat & Stroller, paired with its ISOFIX base, has earned an impressive 1.7 rating in the 2024 autumn ADAC Child Car Seat Test. This accolade underscores Doona’s dedication to safety, comfort, and convenience, solidifying its reputation as a top choice for parents worldwide.

ADAC, Europe’s largest automobile club, is renowned for its rigorous car seat testing, and Doona i excelled across all categories. Achieving the highest safety score of 1.2, it demonstrated exceptional protection in both front and side-impact crash tests. Its user-friendly ISOFIX installation, ergonomic design with plush padding, and eco-conscious materials further highlight Doona’s commitment to quality and sustainability. Founder Yoav Mazar expressed pride in the recognition, stating it reflects the brand’s mission to exceed the highest standards in child safety and innovation.

 

Toy of The Week

Stories Maker, Maped

Inspiring children from the age of six to develop their imaginations, they will love creating their own stories and bringing them to life with the brand-new Stories Maker!

Bursting with everything children need to become the next Roald Dahl or Jacquline Wilson the set includes 3 storybooks to customise, an audio recorder and a voice changer. Allowing children to turn each book into their very own story, they can customise them with colouring, writing and using the stickers provided.

The true highlight of the Stories Maker is the Voice Recorder/Changer, which is exclusive to Maped! With this genius kit offering 80 minutes of recording time across 8 independent tracks, children can not only record themselves over and over again, but they can also listen to it endlessly and share with family and friends.

And, thanks to the voice distorter with 7 voice modifiers children can embody different characters and truly bring their story to life (guaranteed giggles!)!

Latest Books

The Excited Elf, Kate Wogan

Bestselling author Kate Wogan is back with a festive treat, The Excited Elf, the latest picture book in the much-loved Uh Oh Milo! series. But this heartwarming tale is more than a bedtime story – it’s a way to share Christmas joy with children in need.

All profits from The Excited Elf go to Cash for Kids’ Mission Christmas, ensuring no child wakes up without a present. Readers can even donate a copy to a disadvantaged child, spreading even more cheer.

Follow Milo, Mary, and Granny as they try to calm the mischievous Elf, whose excitement threatens Santa’s big night! Perfect for Christmas Eve, this enchanting story helps little ones settle down before the magic begins.

Available now for £6.99 at Uh Oh Milo, The Excited Elf lets families create special memories while giving back this Christmas.

What’s On

The Fir Tree at Art Depot

Part of artdepot’s 20th anniversary celebrations, How it Ended is presenting a playful re-telling of Hans Christian Andersen’s classic tale The Fir Tree this festive season. Fusing movement, live music and song, live foley sound effects and puppetry, this meaningful and playful production is brimming with lessons and adventure for the whole family, exploring key themes including the importance of mental health, wellbeing, and environmental responsibility. Designed for everyone to enjoy, The Fir Tree production at artsdepot is made with neurodiverse audiences in mind – all performances have been innovatively created to be Sensory Adapted.

WHERE: artsdepot Studio Theatre, 5 Nether Street, London

WHEN: 12th December – 31st December

This Christmas, Camden Market

This Christmas, Camden Market has transformed into an immersive winter wonderland. The landmark destination has unveiled its biggest-ever display of Christmas trees, magical ice themed Christmas lights, an Enchanted Ice Grotto and a five-week line up of festive activities.

Five bold and beautifully decorated Christmas trees: Discover a magnificent 20ft tree in both Hawley Wharf’s Market Square and the Stables Market outside Cyberdog. Meanwhile, vibrant 16ft trees illuminate The Quay, Waterside Halls, and Camden Market’s main entrance.

Magical iced theme Christmas lights: Highlights include a spectacular “ceiling of light” above Water Lane, alongside glittering icicle lights and twinkling stars scattered throughout the market.

Enchanted Ice Grotto: A brand-new Enchanted Ice Grotto has opened in Waterside Halls West. The interactive space is filled with magical twinkling lights including a glistening mirror ball and a bespoke handcrafted sleigh creating the perfect Christmas atmosphere. The Enchanted Ice Grotto allows visitors the chance to ‘Meet and Greet’ Santa on 14th, 15th and 19th – 23rd December (1pm – 5pm). Tickets are £6 with £1 from each sale donated to Camden Market’s charity partner, Great Ormond Street Hospital Children’s Charity (GOSH).

Read Next

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In The Spotlight

Discover The Charming New Series Of Miffy And Friends

Looking for a gentle show for your toddler? Dick Bruna’s much-loved bunny stars in Miffy and Friends on Sky Kids, a sweet, charming series made for tiny viewers.  Each short episode follows Miffy, her little brother and pals through everyday adventures, from garden camping trips to rainy beach days, softly exploring colours, numbers, nature and friendship. Calm and perfectly paced for ages 2+, it’s the ideal wind-down watch. Stream now on Sky Kids and NOW.

Photo credit: © Mercis BV

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