Mother and daughter matching outfits are huge right now, a quick Instagram search for #MiniMe says it all. Beyonce and the Kardashians have been championing mini-me fashion for a while and now designers have finally cottoned onto the twinning trend. We believe the festive season is a perfect time to showcase your mother-daughter outfits. So, where’s the best place to shop this matching style? Italian childrenswear designer Il Gufo is a good place to start. Here are our favourite mother-daughter picks:

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Sponsored content in collaboration with Il Gufo