My Baba Measure / 21 April, 2021 / Ellie Thompson

My Baba Measure: What’s Hot This Week

100% Organic Apparel, The QT

Meet the cutest new kidswear brand to hit the world of sustainable fashion. The QT is all about ACTION for positive change, with a range of 100% organic, ethically made, plastic-free and stereotype-free wardrobe staples that you and your kids are going to love!

The QT is on a mission to spread cuteness sustainably, while at the same time help parents raise their kids on values of equality.

That’s not all. The brand aims to create clothing that’s as harmless as possible, so it’s loaded with positive karma. How? You may ask. By being 100% organic and completely nontoxic, thanks to the ethical and environmentally friendly processes from design through to delivery.

The QT produces the most super soft clothes they’re the safest second skin that our kids deserve. All garments are designed for circularity, meaning they are as close as possible to 100% natural, biodegradable and recyclable, from the tags and threads all the way down to the buttons.

Instagram: @theqtstyle

Tula Baby Lite, Baby Tula

Baby Tula’s new lightweight, compact carrier The Tula Lite Baby Carrier is made from quick-drying Ripstop fabric that folds away into its own hip pouch for easy carrying on the go.

Ergonomic and easy-to-use, the Tula Lite is streamlined and supportive, the perfect companion for activities close to home or afar. The carrier offers front inwards-facing and back carry options with a recommended weight range of 12-30lbs, perfect for carrying babies approximately 4-18 months old safely and comfortably.

This first collection of the Tula Lite Baby Carrier will include three of Baby Tula’s most popular prints: Beyond, Discover, and Soar. Beyond has an organic dash pattern swept across a steel blue background. Discover features grey clusters of stars cascading across a black background. And Soar has black silhouettes of birds in flight across an olive-green backdrop.



The Tula Lite is acknowledged by the International Hip Dysplasia Institute as supporting baby’s hips in an ergonomic M-seated position, ideal for baby’s natural development, and is available to buy now from selected retail stores and on Baby Tula.

Bread & Biscuit Mix, Carr’s Kids 

Perfect for encouraging mini bakers to blossom in the kitchen and keeping those little hands busy, the recently launched Kids range from Carr’s Flour includes a Carr’s Kids Biscuit Mix, made with a blend of white and brown flour for added goodness! Children can get adventurous by adding their own inclusions as their confidence in the kitchen grows. Also in the range is a Carr’s Kids Bread Mix, which just needs water and a little butter to create a delicious, versatile bread that can be molded into a family-sized loaf or individual rolls – ideal for hot dogs!

To accompany the baking mixes, Carr’s Flour has also launched a new Carr’s Kids Collectables range, including cookie cutters, measuring cups, a Carr’s branded mini baking kit complete with a rolling pin, spatula, pastry brush, cutting board and of course, to make sure our mini bakers are taken seriously in the kitchen, a Carr’s branded apron!

The complete Carr’s kids range can be purchased from Carr’s Online Shop.


Kid-Friendly Content in Even More Places, Amazon Kids

Amazon has announced the expansion of Amazon Kids and Amazon Kids+ to select Fire TV devices in the UK. Now families are able to enjoy thousands of kid-friendly TV shows and films on the biggest screen in their home, all wrapped up in easy-to-use parental controls.

The all-new Fire TV experience now allows parents to easily set up or use existing Kids Profiles with Amazon Kids. Parents can add purchased TV shows, films and downloaded apps such as Netflix, Disney+, and BBC iPlayer to their kids’ profiles. When paired with an Amazon Kids+ subscription, kids can enjoy thousands of premium films and TV shows, including new and popular titles like Peppa Pig, Mr Bean, Paw Patrol, iCarly, Fireman Sam, Lego Ninjago and Amazon Kids+ Original Super Spy Ryan. Parents who are Prime members can also add kid-friendly Prime Video content to their child’s Amazon Kids profile.


Recycled Solid Gold Collection, Merci Maman

Merci Maman is launching its first recycled solid gold collection on April 22nd, and we can’t wait.

The upcoming capsule introduces five Merci Maman best-sellers, redesigned in recycled solid 18k gold, to ensure a keepsake that will last a lifetime. The collection also includes the infamous Duchess Necklace, as worn by Kate Middleton, in solid gold.

Early Menopause and Egg Donors Abroad, The JelliePod

Jamie and Ellie welcome their very first guest to the podcast in episode 2 of The JelliePod.

Kate joins the show to talk about secondary infertility and hers and her husband’s journey for a second child in her early 40’s.

Kate thought all of her dreams of another child had been shattered by the start of the big M but then someone mentioned egg donors and a week’s holiday abroad and off they went, on their quest to make it happen.

Listen to Kate’s journey on your preferred platform, Apple Podcast, Spotify, Amazon Music and Acast.

Margot & Mabel

Margot & Mabel is a food delivery service providing homemade high-quality meals for toddlers. Inspired by their beautiful daughters, Margot and Mabel, the husband and wife team wanted to create a product that helped busy parents provide healthy, tasty and nutritious meals to their children.

Cooked in small batches using organic vegetables and local produce, they only use 100% natural ingredients. Even their stocks are homemade so there are no added nasties in them. Once cooked the meals are frozen to lock in the nutrients and delivered to your door in recyclable packaging. All meals have been taste-tested and approved by the girls. Perfect for those meal times when you need some time away from cooking and cleaning, safe in the knowledge that your little one will get a great tasting, high-quality meal.

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Forest of Hope

Chocolate lovers big and small will be excited to hear that a new Fairtrade chocolate brand, Forest of Hope, has launched in the UK. The brand, owned by Kinnerton, is putting sustainability at its core with a range of nine delicious milk chocolate, nut-free surprise eggs, each with a different animal on its carton from the Gola rainforest.

Each egg opens to reveal a surprise animal that lives in the Forest of Hope, as well as fun animal designs on the outer carton. The eggs also contain over thirty exciting challenge cards to collect, family activity games to complete and educational facts to enable children to learn more about the animals that live in the forest.

The brand is not only a tasty treat with fun activities, it enables children to open up and wonder about the rainforest, recycling and sustainable resourcing.


Mama Summers Range, Ann Summers

Ann Summers is excited to unveil their new ‘Mama Summers’ maternity collection – perfect for those new mums and mamas-to-be who are looking for lingerie that doesn’t compromise on style.

Mama Summers is here to celebrate the wonder that is a woman’s body, to help you feel like YOU during a time when everything seems to be changing. The range also serves as a fabulous reminder to your partner that you are not only a super mum but a downright sexy one too.


Natural Pocket Sprung Adult Mattress, Little Green Sheep

The Little Green Sheep has launched the brand new Natural Pocket Sprung Mattress collection.

With a unique dual-sided design available in five sizes, from Single to Super King, they are truly the connoisseurs when it comes to natural mattresses, with each one having been lovingly handmade using only the finest natural materials, they are expertly layered for a luxuriously comfortable night’s sleep.

Promising those all-important zzz’s, the materials that make up the Natural Pocket Sprung mattress are second to none and offer unrivalled support.

The naturally sourced Coconut Coir at the core helps to form a sturdy structure, acting as thousands of tiny springs to provide even support, and the pocket springs work to relieve pressure points for a completely adaptive and durable mattress.


Colouring Activity Books, Orchard Toys

Orchard’s range of colouring activity books with stickers include lots of step-by-step activities for children of all ages. With education in mind, this collection of activity books helps kids learn first words, ABCs, 123s and so much more. They’re brilliant travel companions too. From outer space, unicorns and dinosaurs, there’s a theme to keep every little one amused. Which one will you choose?

Luca and Rosa London

Luca and Rosa London is a premium night and loungewear brand for children, babies and women with matching bedding.  The Founder, Sabrina started the brand mid-lockdown whilst her daughter was just 6 weeks old and her son was 3.

The idea was born from her frustration at the lack of choice available for fun, playful nightwear which matched her children’s bedding sets. This, combined with her love of being cosy at home, gave her the idea for this beautiful, innovative collection.

Inspired by Sabrina’s Italian heritage, the brand’s signature prints deliver fun and unique styles that celebrate your child’s brilliant individuality, whilst remaining silky soft, hard-wearing and practical thanks to the premium 100% organic cotton fabrics that are sustainable and ethically sourced.


Maxi-Cosi 360 Family

Maxi Cosi has introduced the new 360 Family rotating car seat system, which promises to be the ultimate travel solution for busy parents juggling family life.

Maxi-Cosi’s family of rotating car seats is suitable from birth up to 4 years are designed to help parents get their children into their car seats quickly and easily as the needs of their children evolve.

George at Asda X The Royal Horticultural Society

George at Asda has collaborated with the UK’s leading gardening charity, The Royal Horticultural Society, to create a new kidswear clothing and accessories range for kids aged 1-7 years.

The collection has been designed to encourage kids to get outside and ‘grow’ and features unique prints with joyful, hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors.

Books Of The Week

Mama Makes Books

Editor’s pick: 

Mama Makes Books is a new children’s publisher, with a launch list of books that includes two Baby Sensory board books. Delightfully bright, bold and built for babies, with lots of things to engage their attention, including touch-and-feel textures, sliders, soft fabrics, fur, glitter and the ever-popular mirror.

My just turned two-year-old loves both of these books and insists we read them every night at the moment. He loves the teddy bear in Baby Look, and the sliders that go ‘up’ and ‘down’ revealing different colours. He’s learning new words and colors, thanks to this one book! He enjoys finding his eyes, nose, ears and tummy, and he loves the different faces of the babies in Baby Love.

I can highly recommend these books for both babies and toddlers.


BIOPlastic Bucket Set, Dantoy

Dantoys sturdy BIOplastic Bucket Set is made purely from sugarcane, and its packaging is made from recycled cardboard. Bioplastic made of sugarcane is a 100% sustainable raw material, and the best bit? There’s no compromise on the quality and the strength of the product as the BIOplastic range delivers both.

The manufacture of bioplastics reduces carbon emissions. The sugarcane is cultivated on controlled, pesticide-free plantations in central and southern Brazil. The sugarcane is harvested every 6 – 12 months.

All of Dantoys range is made to last and contains no toxins. The Dantoy Bio-Toy Bucket and Spade 4 piece playset costs £12.99 from Smyths.

On the My Baba wishlist…

FunPlay Rainbow Pebbles, EDX Education

Tent of Dreams, DokaATot


Toniebox Starter Set

Toniebox is a safe, no-screens, WI-FI enabled speaker, and once charged, it’s completely mobile for seven hours, making it the perfect companion for kids on the go.

The soft-padded Toniebox plays the songs and stories available in their ever-expanding library of kids’ classics. What’s more, every Toniebox starter set comes with a Creative Tonie, with space for 90 mins of content. Fill it with your own audio, or enjoy the fresh content tonies will be releasing throughout the year. Your child will have something new to listen to on their Creative Tonie.

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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