My Baba Measure / 14 July, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

Roc + Rudi

Roc + Rudi is on a musically themed mission to reimagine childrenswear with simple, playful, practical prints and clothes that kids can rock, roll and wriggle in! With exclusive patterns and unusual colours, their designs keep things playful while incorporating a little musical nostalgia to bring parents a little smile through those oh-so-tired eyes.

Roc + Rudi place the same value on ethics and sustainability as they do on gorgeous design which means their gender-neutral collection is ethically produced using super-soft Oeko-tex certified organic cotton and biodegradable packaging.

Waterpik Cordless Select Water Flosser, Superdrug

The Waterpik® Cordless Select Water Flosser features a magnetic four hour rapid charging system, ultra-quiet operation and global voltage. It’s even proven to be fully waterproof, meaning water flossing in the shower couldn’t be easier, perfect for us multi-tasking mamas.

It’s clinically proven that brushing alone isn’t enough, but water flossing with the new Waterpik® Cordless Select for just one minute a day will ensure your teeth are sparkling clean! You can try the flosser’s low-pressure setting to target sensitive gums or a high-pressure setting to achieve a deeper clean. It couldn’t be easier to start taking care of your teeth – and it’s kinda fun too.


Deafblind Awareness Week ‘KIND’ T-Shirt, George

As part of Alesha Dixon’s second kidswear collection at George ASDA they are launching a brand new t-shirt that features the word ‘KIND’ in sign language and braille, to celebrate Deafblind Awareness Week. Priced at £9, the t-shirt launches on the 12th July and comes with a pair of matching leggings.

Speaking of the product launch, Zoe Beattie, Community and Business Partner for Deafblind UK says “We are thrilled to be working with George on the launch of the KIND t-shirt during Deafblind Awareness Week. Deafblindness affects such a lot of people but is vastly under-recognised. Designing this t-shirt is a massive leap forwards in raising awareness of deafblindness and in helping more people to access the support they need.”


New Lil’ Cubs x Peanuts Collection

Boutique British kids’ fashion brand Lil Cubs, is delighted to launch a brand-new, vibrant collection inspired by the children’s classic, Peanuts!

The colourful collaboration is enthused with nostalgia and 70’s retro magic, meaning both parents and little ones alike will find something to fall in love with from this unique collection. With clothing, accessories and soft toys available for all ages 7 and under, there is truly something for every little Snoopy or Woodstock fan to stand out in this summer!

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Gluten-Free Playdough Kit, Filou Toys

Your little ones will enjoy hours of sensory fun with this all-in-one gluten-free playdough kit.

The 100% eco-friendly kit includes three colours of pre-portioned playdough mix made from cornflour and natural oils. The set also includes natural stamps and building materials, in the form of seashells, sticks and seedpods.

The Gluten-Free Playdough Kit is a ideal for children aged 3 years plus to improve their fine motor skills.

Mama by MORI

Our new go-to for super-comfy maternity wear!

The award-winning sustainable baby and toddler lifestyle brand – is launching its first-ever maternity collection for pregnancy and beyond.

The Mama by MORI range follows on from its hugely successful clothing and sleep ranges for children aged 0-6 years. The range is ethically produced from sustainable and organic fabrics, with comfort, practicality and effortless style at its core.

Designed and made by mamas for mamas, mama by MORI was created to empower you on your motherhood journey.

Toy Of The Week


Introducing ‘T-Racers’, a completely new vehicle concept, offering a revolutionary way of playing with cars via a ‘mix and race’ formula.

Each vehicle is made up of five different parts, which can be interchanged to create a favourite car. There are more than 500 possible combinations allowing children to build custom cars, with each part having a special power or characteristic which children will have great fun mixing up.

Brilliant for encouraging imagination, we think T-Racers will be the next collectible craze for sure!

Book Of The Week

Story Soup, By Abie Longstaff

Ollie and Susie are mixing a story soup in their kitchen. They think it will be easy to brew a story, but every time they throw an item into the soup the story takes an unexpected turn. Ollie wants a skateboarding story; Susie wants one about a princess – so they end up with a twisting turning tale about a skateboarding princess and a pirate who is a reluctant bad guy. But what happens when the story soup gets out of control? Will Ollie and Susie be able to work together to save the day?

On the My Baba wish list…

Mother Baby Massage Oil, Matchstick Monkey

Fox All-In-One, Kit and Kin


The Harvey Nichols Kidswear Edit has arrived! Mini in size, mighty in impact, it’s set to be the new go-to for all little fashionistas.

The new department will be the ultimate shopping destination for luxury children’s fashion. The Kidswear Edit will showcase international and contemporary brands such as Givenchy, Balmain, Chloé, Stella McCartney and Zimmermann as well as super-cool streetwear and casual brands, Moschino, Kenzo and Basicforkidz. They’ll also be irresistible footwear from brands Golden Goose, Veja and Axel Arigato.

The Kidswear Edit will cater for all ages, from newborn up to teenage, so whether you’re shopping for luxury fashion, everyday essentials, or gifting, you’ve met your new one-stop-luxury shop.

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Discover Zara Timelesz Kids Summer Collection, Where Style Meets Comfort For The Little Ones

This season’s collection features playful prints, vibrant colours, and lightweight fabrics perfect for warm-weather adventures. From breezy dresses and shorts to trendy tops and swimwear, each piece is designed to keep kids cool and fashionable all summer long. Crafted with care and attention to detail, Zara Timelesz ensures that your child can enjoy both comfort and style. Embrace the sunny days ahead with the Zara Timelesz Kids Summer Collection, and let your kids shine in effortlessly chic outfits.



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