My Baba Measure / 21 July, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

B_together, new designed-led family club for all ages opens in St. John’s Wood

This July marks the launch of b_together, a new family club located in the heart of St John’s Wood.

Founded by Maggie Bolger, a pioneer in the child development space, b_together offers a thoughtful, beautifully-designed, multi-faceted family destination and neighbourhood hang-out for all age groups.

Taking inspiration from Maggie’s experiences of parenting her own 4 children, and working with hundreds of families to shape this new concept, b_together offers something new for the entire family, from toddlers to teens, and parents and grandparents.

A trailblazer in the industry, b_together sets a new benchmark for child-friendly environments in London and beyond. Located on St John’s Wood High Street,  b_together includes an on-site nursery, AT Feast brasserie, eco-led retail area, meeting spaces, bookable workspace, studios for workshops and classes, children’s soft play zones, a designated members’ space and an apartment for short stays, all situated across four floors.

Find out more

To check it out visit or book a tour by emailing


Safe Audio For Kids: Explore+, BuddyPhones

We love the revamped Explore+ BuddyPhones for kids. If you’re looking for safe headphones for kids that offer a perfect fit, the Explore+ by BuddyPhones are a brilliant choice. The volume-limiting circuitry caps loudness at 85db to protect your child’s hearing, and the detachable BuddyCable has a built-in microphone and control button for call and playback functions.

The Explore+ are fabulous for little heads, and offer lots of room for growth, whatever your child’s age. Designed to be transportable, they’re super-durable and fold easily, so you can simply pack them into the carry case and slip them into  your bag.

What we love most about BuddyPhones is that they’re available in six super-cool colours your kids will love. Your child can even customise their headphones using the pack of decorative stickers that comes in the box.


Roots of Fantastical Matters

Roots of Fantastical Matters is a first-of-its-kind, personalised, all-year-round story-based ‘subscription’ service that encourages children to learn independently in an entertaining and engaging way.

Designed for readers aged six to twelve years old who love all things ‘riddle-y’ and fantastic, Roots of Fantastical Matters are letters delivered by parents for children to find mysteriously around their home. Each giving each reader a sneak peek into the archives of a most fantastical, magical underground world.


Melio Street, CYBEX

From New York to Tokyo, CYBEX Melio Street is a tribute to graffiti artists, where high fashion meets an urban vibe. Design elements from calligraphy and Shibuya street style, to Korean typography and bold line work, make striking elements in this fashion collection, perfectly representing contemporary street art.

The Melio Street stroller is ideal for urban professionals who are looking for something a little bit edgier and is available in two modern colours: Real Black and Olive Green.

Moonlight Harp

New clothing brand Moonlight Harp has launched and they’re already making waves. The world is increasingly moving towards different ways of creating and reusing clothing and Moonlight Harp is no exception, working smarter to be kinder to the planet whilst making modern classics, for kids.

Based in Bristol, the designer and founder Phoebe Song creates pieces that are timeless and irresistibly gorgeous whilst being practical and gender-neutral. You won’t see any diggers, ducks or elephants in tutus – these are important clothes for very important (little) people. “I am a trained psychologist who works with young adults who experience body image issues – I want to change that with clothing from a young age, giving body confidence and zero expectations for how girls or boys should look and focusing on comfort and freedom.”

Expect beautiful silhouettes as well as comfortable classics, all made using the softest 100% organic fibres, and be reassured that nothing is wasted. By making pieces to order, by hand, and by creating accessories to match, Phoebe uses up every last bit of fabric.

Phoebe makes new pieces when inspiration strikes, which means new pieces at regular intervals rather than releasing one big collection a few times a year.

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Coco Nourish, Childs Farm

Childs Farm has launched a new Coco-Nourish haircare range aimed at children with dry, wavy, curly, coily and textured hair.

This three-step super-trio harnesses the power of nature’s best organic coconut water and coconut oil to leave locks hydrated and frizz-free. Featuring a shampoo, conditioner and leave-in conditioner/curl activator which together leave hair naturally clean and hydrated with a lush and tropical fragrance, without weighing down hair.

Food Jars, Contigo

Contigo’s new line of BPA-free Food Jars are perfect for school lunches. They’re 100% leak-proof whilst keeping food cold or hot for up to six hours. Designed with children in mind, the food jar incorporates an ergonomic triangular-shaped lid, making it easy to open when parents aren’t around. There’s also a really handy grip on the bottom to ensures it stays put on tables at lunchtime.

Available in two cute doodle-style designs, children have the choice between a Shark or Mermaid pattern, both featuring fun cartoons and ocean-inspired colours, contrasting with their stainless-steel finish.

Venus Double Stroller, Ickle Bubba

Ickle Bubba continues to wow with its latest launch, as the hugely popular nursery brand unveils its first-ever double buggy. Introducing the lightweight and nimble Venus Double Stroller, it’s perfect for every family adventure with two in tow!

The striking compact design boasts two independent seats that are both large and promise a super comfy ride for your precious cargo. With each seat being suitable from birth to 15kg per seat (approx. 3 years old), the brand-new double stroller from Ickle Bubba is ideal for both twins, or those who have a newborn and toddler.


Beach Blanket, Anaskela

Anaskela is a beachwear brand busy combining design and functionality with style and sustainability.

Inspired by the natural elements that surround us as well as the movement of the sea, Anaskela’s products boast striking prints and bold colour pallets.

Incredibly compact and lightweight, the towels are soft to touch, ultra-absorbent, quick-drying and wonderfully sand resistant, meaning no taking the beach home with you.

Sophie-Ellis Bextor x Yoto Launch Nationwide Mindfulness Campaign for Children

Singer-songwriter and mindfulness advocate Sophie Ellis-Bextor has teamed up with Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player, to launch a nationwide competition bringing Mindfulness Corners to two hundred schools across the UK.

The Mindfulness Corners are designed to help children stay calm and relaxed throughout the day, while helping them to become adept at dealing with their emotions. Primary schools and parents can enter the competition to win a Mindfulness Corner for their chosen school, from which 200 winners will be selected. Four special Gold Prize winners, hand-picked by competition judge Sophie Ellis-Bextor, will also receive a year’s supply of the latest Yoto cards. All the final winners will be announced during the week of 13th September.

Sophie Ellis-Bextor said: “Helping children to develop a toolkit to deal with everyday emotions and the impact of lockdown is crucial. This partnership with Yoto is something very close to my heart, having young children myself I can see the real benefits of practicing mindfulness with them and getting them into the habit of making such positive daily rituals away from the screen.”

Schools and parents can enter the competition by heading to the Yoto website and entering their details along with why their school deserves to win.

Fabric Flavours Concept Store

Fabric Flavours has just opened a concept store in North West London. In addition to their awesome clothing, they are also selling a range of bikes and scooters. They’ve even built two customised Velorooms in the basement where the kids can try out their bikes/scooters before they buy them!

Toy Of The Week

BABY born Surprise Mini Babies Garden

BABY born Surprise’s latest launch introduces new mini collectables that children will love!

With multiple babies to collect, each bundle includes a set of super-cute twins or really rare triplets wrapped in the softest garden and fruit-themed swaddles. Each set of Mini Babies feature a raft of additional surprises for little ones to unbox, including, a birth certificate, an eye colour reveal and collectors guide to enjoy, plus the dolls come with moveable arms and legs for little ones to pose their babies.

Ideal for imaginative play, each set of Mini Babies also comes hidden in a stackable crib, making the sweetness inside a complete mystery. The beds then transform into a stackable play-set, meaning the more you collect, the more play!


Spikey, Tereza Anteneová

Spikey, by Tereza Anteneová, is a new children’s storybook for children aged 2-8 – the very young up through early readers – that aims to help children to learn how they live, what they eat and why they are at risk. It is first and foremost an engaging story about the adventures of a young hedgehog – but cleverly there is a lot to learn along the way. And not just for the kids as parents can learn as well while they share the book with their little ones.

Supported by the charity Hedgehog Street, the book aims to encourage children and their parents to help save the hedgehogs by creating hedgehog-friendly gardens and discouraging predators.

Delightfully Different Dilly, Elizabeth Dale

When Dilly is born, her parents think she is perfect – from the top of her head to the bottom of her foot. The other babies notice that Dilly is different but soon accept her and love her different ways of doing things. The adults aren’t sure though – they love how all the penguins are the same. Can the younger penguins convince their parents that there’s space for Dilly? And that positive change can be a good thing? A charming story of acceptance and change.

The Moose Fairy, Steve Smallman

Moose wants to join The Secret Fairy Club, but when he arrives he realises that everyone else is… little! Moose completes all the club tasks, but the members say he just doesn’t fit in. He disappears and the club members start to feel bad, but when a nasty Fox gets into their secret clubhouse, Moose comes to the rescue. The Secret Fairy Club assure Moose that he really does belong after all.

On the My Baba wish list…

Red Castle Cocoonababy Nest, JoJo Maman Bebe


Kit & Kin Eco Nappies

Who needs clothes when the nappy is this gorgeous? On warm summer days, these Kit & Kin eco nappies ARE the outfit. And there’s more to them than meets the eye! Made from plant-derived, sustainable and super soft materials, they are the most accredited eco-nappy on the market, meaning they’re better for baby and better for our world. Most importantly though, every nappy gives back, helping to protect acres of rainforest forever. What a thoughtful present for eco-conscious new parents!

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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