My Baba Measure / 12 January, 2022 / Christina Walter

My Baba Measure: What’s Hot This Week

Frugi Hits £1 Million Milestone for Charity

Frugi has hit the £1 million mark for its Little Clothes Big Change charity project. Little Clothes Big Change is an initiative that sees Frugi commiting 1% of its yearly turnover – whether it makes a profit or not – to charities. It’s a huge part of Frugi’s wider mission to protect the planet.

Frugi’s ethos has always revolved around giving back, especially to environmental charities and those that are focused on children. This £1 million charity milestone also means that Frugi has sold over £100 million worth of GOTS certified organic clothing since the brand’s inception in 2004, ensuring it is giving back through its supply chain as well. 85% of Frugi’s products are made of GOTS cotton, a global accreditation of the highest standard. GOTS cotton is organic, using no chemicals and far less water, with significant benefits to the environment, and it is also entirely traceable, ensuring that suppliers and their workers are treated fairly.

MORI’s Hello Baby Book

When it comes to the ultimate in baby shower keepsakes, we love MORI’s Hello Baby Book, available in blush, grey or blue. It’s perfect for recording your little one’s first moments.

Made from FSC paper, and printed with vegetable inks in 100% recyclable packaging, there’s plenty of space for you to document memories, photos and milestones right up to their first birthday.

There’s also an adorable fold-out height chart for keeping tabs on how quickly your baby grows.

Free Online Kids’ Stories by Grandad

My Baba’s Editor has a neighbour who writes and illustrates amazingly creative stories that you can access for free on his website. A huge shout out to Grandad, aka Peter. We love the latest tale, called Bruno and Henrietta.


Golden Grapefruit Hand Wash, Mini U

Mini U’s products are all vegan, cruelty-free and free from gluten, soy and dairy, so you can rest assured they contain no artificial nasties.

The new Golden Grapefruit Hand Wash is brilliant for potty training, or to encourage kids to wash their hands more. Made from naturally derived ingredients, it leaves hands sparkly clean and soft.

Reiss Launches Childrenswear

For the first time in 50 years, Reiss applies its house codes and distinctive style into a collection for children, and we are there for it.

The line has been created by the same in-house team, under the same aesthetic philosophy and with the same approach to design, quality, and detail seen in the grown-up ranges.

The inspiration for the collection is “modern children” with a belief that children are individuals with personal style. Reiss customers and followers will immediately recognise house signatures such as the tailored overcoat, the suede jacket, and the refined knitwear. Leisurewear – a recent hit category for Reiss – appears in children’s versions, in the same soft, earthy and neutral tones featured in the grown-up ranges.

We couldn’t love this more. Which item is your favourite?

Toy Of The Week

Stomp Rocket Stomp Racers

Check out the next generation of STEM-inspired toys from Stomp Rocket®, the brand behind compressed-air-powered rockets.

The exciting new Stomp Racers are for kids
aged five and over. They’re easy to assemble and do not require any technology, batteries or fuels. We think they present the perfect opportunity to take a break from screens to enjoy hours of play while learning about different scientific concepts.

Book Of The Week

Dear Dory: Journal of a Soon-to-be First-time Dad

What do you do when you find out you’re about to become a dad, even though doctors told you it was all but impossible?

You write about that historic moment when you discover your partner is pregnant, and about how impending parenthood terrifies and excites you in equal measure. And you ask questions of yourself and of the world: questions about why we even have children, and about the expectations faced by a first-time father in today’s society.

What is pregnancy like from a dad’s perspective, anyway?

Surely it’s about much more than installing car seats and buying flat-packed baby furniture, right? Isn’t it about preparing for the biggest identity shift that you will ever undergo?

A great read by Tom Kreffer. WARNING: This book contains a truckload of profanity.


Dear Arlo: Adventures in Dadding

It begins immediately.

There’s no transition period, no trial run, no supervised training, no e-learning module and no simulation that you can f**k up as many times as you need to until you get it right.

As soon as the midwife hands you your newborn baby, you are responsible for keeping it alive.

Picking up moments after Dear Dory ends, Dear Arlo: Adventures in Dadding continues the story of one dad and his journal as he strives to survive the first year of parenthood, blundering his way through bottle-sterilising, night feeds and some cataclysmic nappy changes – all while a pandemic sweeps across the planet.


On the My Baba wish list…

Omni Dream, Ergobaby


Echelon Sport S Smart Connect Bike with 10? Screen

If you’re looking to start 2022 with a bang, check out the Echelon Sport-s Connected Bike. Engineered with a 10” integrated screen, a variety of adjustable features, and 32 manual resistance levels, this bike is built to accommodate any fitness level. The Sport-s features fully padded, ergonomic handlebars to support upper-body alignment and includes a deluxe seat for extra comfort.

Paired with the Echelon Fit app, the Sport-s Bike uses Bluetooth® technology to monitor your performance, allowing you to constantly challenge yourself. Experience thousands of live and on-demand cycling classes led by world-class instructors, and get the full immersive experience with the built-in screen. No matter your goals, the Sport-s Connected Bike can get you there without breaking the bank.

Echelon Smart Connect Bike EX-5s

Echelon’s most popular connect bike now comes with a new 21.5” HD screen for more immersive and challenging workouts.

Whether exercising on the bike or flipping the screen to incorporate off-bike exercises, the screen’s crystal-clear picture, processing power and Wi-Fi-enhancing dual antennas make it easy to get lost in any live or on-demand class. An added bonus? Dual audio jacks to plug into for an even more integrated experience.

The Echelon Row – Smart Home Rowing Machine

For a joint-friendly, whole-body workout, check out Echelon’s smart rowing machine.

The Row challenges your cardio and strength with minimal impact. Enhanced with impressive smart technology, it’s been made to push you harder towards your fitness goals. Space efficiency and sophisticated engineering allow this rowing machine to fit seamlessly into your exercise routine.

Echelon Stride Auto-Fold Connected Treadmill

If you’re bored of pounding the pavements and fancy working out in your own home, check out Echelon’s auto-folding smart treadmill.

Functionality and technology meet intelligent design in the newest addition to the Echelon product family. Designed with convenience in mind, the Echelon Stride features auto-fold technology to make heart-pumping workouts more accessible than ever before.

Read Next

The Best Beakers & Cups For Babies & Toddlers

Ergobaby’s Top Five Tips For Winter Babywearing

For competitions and offers from our favourite brands, click here.

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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