My Baba Measure / 19 January, 2022 / Christina Walter

My Baba Measure: What’s Hot This Week

‘Snuggle’ Moccasin-Style Slippers, Start-Rite

Start-Rite extends its collection of fantastic soft suede ‘Snuggle’ moccasin-style slippers for kids with this exciting new range.

Check out the new and playful designs from bees and unicorns to cats and soccer, the new editions are sure to be a winner with kids this winter.

Yoto Launches Yoto Mini

For entertainment on the move, check out the new launch of  Yoto Mini, and guess what? It’s pretty darn cute, especially when teamed with its Yoto Mini Adventure Jacket.

The Yoto Mini lets kids can listen without limits, with the freedom to safely enjoy their favourite audio on the move. Like the Yoto Player, the Yoto Mini is controlled using physical cards, and provides many of the same features in a much smaller handheld device.

The compact size and all-day battery life of Yoto Mini is a great shout for long car journeys, flights and family days out, providing children access to stories, music, podcasts, learning and more on the go. Yoto Mini offers high-quality audio, with similar child-friendly tactile controls as the Yoto Player.

You can purchase your Yoto Mini at and RRP: £49.99.

15% Off Elvie Pump Single

Enjoy 15% off Elvie Pump single with discount code JANEXC15.

The code can be used until 23.59 GMT on 1st February and is valid on all Elvie Pump Single orders in the UK.

The Elvie Pump is the ultra-quiet, wearable electric breast pump designed to discreetly slip inside your bra. The Elvie Pump is controlled via your phone and is wire-free, hands-free and hassle-free.

Veganuary Inspo: Plant-based, Sea Change Wines

Veganuary is a month that celebrates all things plant-based, and is the ideal time to make some changes. When it comes to your favourite tipple, why not give Sea Change a go? An eco-conscious wine with a wide range of gorgeous vegan and organic options to suit every taste.

The range, with its stunning Otter labels, introduces a lesser-known red varietal, Bobal, and a classic white Chardonnay. Both wines use organic grapes that grow in healthy soil, therefore producing heartier skins and high concentrations of good-for-you antioxidants, including polyphenols and resveratrol to bring vibrancy to every drop. What’s more, the production process means only naturally occurring sulfites are present, rather than any being added.

In true Sea Change style, with each bottle sold, a donation is made to marine conservation charities. This helps to make sure the oceans stay clean and safe for the wildlife that live in them for many years to come. So you can help to make a difference whilst enjoying a quality, vegan glass of wine.

Give a toast to the planet with this classic selection of easy-drinking wines, to suit any palate!

Matching Valentine’s Day Pyjamas, Next

Love is in the air! These matching pyjamas for women, girls and babies from Next are super-cute and just the ticket for a dreamy matchy-matchy Valentine’s weekend.

Baby Sleepsuit, Next


Misty the Smart Cloud, SweetDreamers

From the brand that brought you the iconic Ewan the Dream Sheep, SweetDreamers is thrilled to unveil a revolutionary 4-in-1 product, that’s sure to help clear the mist during the early days of
parenting and beyond.

Misty is an adorable and already award-winning smart gadget bursting with features. It’s a room thermometer, soothing light show, sleep trainer and baby diary all in one cute little cloud. Best of all, Misty cleverly links to both a mobile phone app and Amazon’s Alexa to provide support during every step.

NEW Faux Leather Leggings, LOVAL

Are you looking for a timeless autumn winter wardrobe staple? These new faux leather leggings from Love Leggings could be just what you’ve been looking for.

Comfort and style are guaranteed with these sumptuously soft leather-look leggings. The minimal design and high-rise waistband make them a wardrobe favourite and are perfect for dressing up any look this winter.

Whether it’s day-to-day style you’re after, or something a little more formal, these luxury leggings have a 4-way stretch and high-rise waistband to contour in all the right places. Available in sizes 6-28, and with petite, tall and regular lengths, there’s a pair for everybody.


NEW PRODUCT LAUNCH: Love Fest Eyeshadow Palette, W7

This eye-catching brand-new palette features a gorgeous range of 40 stunning shades to suit every skin tone. The palette features romantic tones, shades and textures from neutral browns to sultry shimmers, so there’s something for every eye colour and skin tone.

What we love about this W7 eye shadow palette is that it’s made from vegan and paraben-free formulas which will give you all you need to create starry-eyed looks this Valentine’s Day.



Pip & Henry

Introducing Pip & Henry, a new stylish, durable and sustainable footwear brand for children.

Pip & Henry has a range of shoes that are made with 80% environmentally friendly materials. The shoes have an easy zip up the side, perfect to put on with minimal fuss.

There are lots of super-cute designs and colours to choose from, perfect for eco conscious little ones.

Kidswear Collective X Maggie & Rose

Kidswear Collective is partnering up with London’s leading family member’s club, Maggie & Rose.

The partnership launches this month and will involve a range of events and activities throughout the year, designed to help spread the message of sustainable parenting amongst both Kidswear Collective and Maggie & Rose’s communities.

The first event includes a ‘Sustainable Parenting’ panel at Maggie & Rose’s Islington club on 26 January. The event will bring together some of the industry’s best-known influencers in a sustainable space to talk about raising a family in the most sustainable way.

On the 27th and 29th of January, members at Maggie & Rose’s Chiswick club will be invited to bring in any of their children’s outgrown clothes to sell with Kidswear Collective or to donate to the businesses shared charity, Little Village.


Latest Books

Wilfred: The Worm Who Would Not Wriggle,  by Andrew Bickerton

Giving a worm’s eye view of our planet “Wilfred: the worm who would not wriggle”, tells the story of a worm who is so frightened by all the dangers he faces that he stops wriggling. But, when he learns about the important role worms play in the world, he becomes a happy and proud wriggling worm again.

A great read for little ones interested by the creatures in their back gardens, Bickerton includes lots of stats and facts too that will interest and delight both adults and children alike!

Bumble!: The Incredible Story Of A Humble Bee And Her Famous Campaign, by Andrew Bickerton

“BUMBLE” is Andrew Bickerton’s second book, aimed at 6 – 11 year olds. It tells the story of a bumble bee’s struggle to provide pollen and nectar for her family. The loss of flower rich areas and the harmful effects of pesticides are told in a dramatic and lively story with numerous colourful illustrations to help to raise awareness of the importance of pollinating insects in our countryside and gardens.

The follow-up sections make the book an enjoyable and useful educational tool in the classroom or at home.

The Little Things – by Emma Dodd

A giant panda and its adorable cub discover the importance of helping others. The perfect gift for young and old, this warm story with beautiful illustrations celebrates small acts of kindness and that it’s often the smallest things that bring joy and contentment.

On the My Baba wish list…

Cocoonababy, Red Castle

French Bulldog, Best Years Ltd


Rainbow Pebbles Activity Set, £27.99

Edx Education’s award-winning Rainbow Pebbles Activity Set is perfect for screen-free fun and learning for children aged 3y+. The smooth pebbles have endless possibilities to play, learn and create. Their eye-catching rainbow colours and tactile texture make them ideal sensory toys for children with special needs too!

Whether your child uses their imagination to create their own unique designs or follows the 12 double-sided activity cards with inspiring 2D and 3D ideas, the set is great for helping children learn colours, develop fine motor skills, focus and observation, and encourages creativity and imaginative thinking. The set is also perfect for teaching early maths skills such as sorting, sequencing, counting and more, supporting national curriculum learning at home.

Monster Counters Activity Set, £27.99

The Monster Counters Activity Set is a brand-new addition to Edx Education’s wonderful educational toy collection and includes 72 monsters, 10 double-sided activity cards and a spinner for lots of fiendishly good fun!

The set makes simple maths concepts such as addition, subtraction, sorting and multiplication more hand-on and engaging by using the colourful monster characters – Vala, Nessy, Birdoom, Babbit, Triton and Crobee – as a visual aid.

Great for sparking a child’s imagination, the monsters can also be used for free-play monster adventure fun! Children can use them for role-play, giving them superpowers and personalities for lots of engaging play possibilities.

For more interactive maths toys and learning ideas, head over to for inspiring ideas from Edx Education!

Maths Cubes Learning Set, £21.99

Edx Education’s Maths Cubes Learning Set is a great way to support classroom learning at home and is an interactive and hands-on way for your child to have fun with maths concepts, while also engaging in creative play and honing fine motor skills.

The set includes 100 tactile cubes and 25 double-sided activity cards, and is a colourful and visual aid for children to practice geometry, patterning, numbers, addition, subtraction, measurement and more.  They can follow the activity cards or run wild with their own 3D creations!

Edx Education is a leading educational toy brand and specialises in early years maths toys designed to spark a lifetime passion in maths.  Play, learn and create with Edx Education!

Junior GeoStix, £23.99

Children love to imagine, build and get creative, and Edx Education’s Junior Geostix® and 20 double-sided activity cards will kick-start hours of screen-free play and learning.

As children push GeoStix® together and pull them apart or balance blocks on top of one another they will be developing their fine and gross motor skills, while also expanding their creative thinking and problem-solving abilities. The collection is also excellent at teaching early geometry skills as they create various shapes, measure angles and learn about parallel lines, bisectors and transversals.

Edx Education’s Junior GeoStix® are the only construction sticks with multiple points of connection making possibilities endless. The sticks easily snap together making them perfect for young learners aged 3y+.

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In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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