My Baba Measure / 11 May, 2022 / Christina Walter

My Baba Measure: What’s Hot

SS22 GOTS Certified Organic Collection, aden + anais

Award-winning baby brand aden + anais has launched a new organic babycare range, made exclusively from 100% organic cotton muslin. This consciously curated collection is the first collection by aden + anais to be GOTS-certified, and promises to lead the way when it comes to the brand’s future methods of production.

The new range embraces a delicate and soft colour palette, exploring three hand-printed prints, Earthly, Animal Kingdom and Outdoors. Inspired by the forest, the designs encompass warm tones of blue, wheat, grey, sage, blush, and amber. Each dreamy theme comprises 4 and 2-pack swaddles, burpy bibs, a dream blanket, musys, and a classic sleeping bag available in three sizes.

Animal Kingdom



Party Pieces Summer Shop

Parties are back and we’re loving the Party Pieces Summer Shop, which is packed full of gorgeous garden party ideas and pretty picnic ranges. Their vibrant Mexican Nights collection has caught our eye with its Bright Blossom Chandeliers, Boho Llama garlands, pretty floral plates and colourful glass candle holders.  It’s got us dreaming of sunny summer gatherings… It’s never too early to start planning a party right?

Susaintable Flip-Flops, FoamLife

Coming off the back of a standout first year in bringing stylish, sustainable flip flops to treat our feet, FoamLife is continuing to encourage us to live a life less ordinary. A range of 2022 products includes a host of new designs and colours (including sliders for those wondering) while ramping up their sustainability efforts even more. All products are made with recycled materials including some now made from recycled sugar cane with all products being delivered in plastic-free packaging.

We’re loving the Seales design this year – perfect for everyday use or packing for holiday!

Available at rrp: £32.99

Early Childhood Development – Let’s Play – Research Survey Edx Education is implementing

My Baba’s favourite educational toy brand Edx Education is conducting important research into how we play as a family. They’re busy looking into our favourite playtime activities and modern-day constraints that limit our time to play and learn together. The research will be used to help shape future product development and inform their free learning through play support materials on Edx Education.

Edx Education would love to hear from you, and as a thank you for completing their short online survey they are offering a 15% discount voucher to spend on ShopEdx!

Edx Education is one of the world’s leading ‘learning through play’ educational toy brands and has been designing and producing educational toys for schools and families for nearly 30 years. Working closely with early years education experts from around the globe, the collection is perfect for parents who would like to support their child’s classroom learning at home. The extensive range has been created to in line with the national curriculum, and brings learning to life in a fun and engaging way, igniting a lifetime passion for learning!

NEW! Embrace Cosy Newborn Carrier, Ergobaby

Specially designed to keep newborns close, the Ergobaby Embrace combines the softness of a baby wrap with the ergonomic comfort of Ergobaby’s award-winning carriers.

A faithful companion from the moment baby arrives, the Embrace makes the transition from pregnancy to family life feel as gentle and safe as a tender embrace. Parents can focus on bonding with their new arrival and giving them the safety and security that is so important during this early phase of development.

Babies from 3.2kg to 11.3kg (7lbs – 25lbs) can be carried in the ergonomic and supportive hip-healthy “M-shaped” positioning throughout every stage of development while the carrier itself weighs just 480g! As well as holding baby safe and sound, the Embrace is certified ‘back-friendly’ by experts at the AGR (Campaign for Healthier Backs).

NEWS! Johnson’s Baby Launch Baby Refill Range

Johnson’s Baby has launched a new refill range, in an effort to reduce plastic waste in the home. Yep, parents can now buy easy pour, refillable 1L carton versions of their family favourites which include Bedtime Bath, Baby Shampoo and Top-to-Toe Wash. Cartons can be easily recycled when empty and will provide families with up to 200 uses.

The new refillable range is available at Sainsbury’s and will be stocked in Tesco, Boots and other major retailers. Prices starting at just £4.25.

NEW Disney Costumes

These costumes have been released as part of the new campaign ‘The Gift of Play’, inspired by research that shows that 60 percent of parents have ‘forgotten’ how to play and need help to reignite their imagination.

To help parents, Disney has joined forces with The Institute of Imagination as well as parenting and theatrical experts to launch The Gift of Play Guide which includes videos, tools and tips to inspire families to play imaginatively.

Our Mummy & Me Collection, Trotters

Trotters would like to introduce their first women’s swimsuits for mummys who like to match!

Made in one of Liberty’s most iconic prints; known for its stylised small floral design, it features a low cut back and is perfect for splashing about on hot summer days. The fabric also provides UPF 50+ sun protection to keep your skin safe and give you one less thing to think about.

These swimsuits are made from fabrics which provide UPF 50+ sun protection, are quick-drying and are perfect for trips to the beach or pool.


Answering all of your labelling prayers… the ingenious labelling solution from Stamptastic promises to save families hours with the ultimate parenting hack! The brands best-selling Personalised Name Stamp can be used on several different items, keeping you organised and ensuring little one’s belongings don’t go missing again.

You can choose the text, font size and even a novelty icon for the stamper.

Whether it’s for holiday club, summer camp or planning for back to school or nursery – Stamptastic is a must-have gadget for all families for many years to come!



Toys Of The Week

Bluey Pool Set

Inspired by “The Pool” episode from the hit show Bluey, fans will love the latest fun-filled toy, the new Bluey Pool Time playset. Kiddos can make up their own playful adventures and recreate some of their favourite and hilarious pool time moments from Bluey, the hit Australian animation.

Dive Bluey off the diving board, pop her in the doughnut, have some pool fun in her unicorn floatie, or pop the goggles on Bluey’s face and have a pretend water fight with the water blaster! When exhausted by all the pool fun, Bluey can relax on the deck under the cabana.

Aimed at 3-5-year-olds the Bluey Pool Time Playset £19.99 is available at Smyths, Argos, The Entertainer and major supermarkets.

Latest Books

Ten Minutes to Bed: Little Dinosaur, by Rhiannon Fielding 

Muddy puddles, tropical birds, erupting volcanos… the jungle is full of so many exciting things, how can Rumble the dinosaur possibly go to sleep?

Weaving a journey from lively beginning to gentle end, the ten-minute countdown to bed is at the heart of this adorable, heartwarming story. Now available as a gorgeous board book, this durable format is perfect for younger fans of the Ten Minutes to Bed series.

Ten Minutes to Bed: Little Unicorn, by Rhiannon Fielding 

Full of magic, sparkle and rainbows (and one naughty unicorn), little readers will love this calming tale before bed.

It’s bedtime, but one lively little unicorn can’t quite settle down and go to sleep! As her dad counts down the minutes to bed, what mischief can she get up to?

Ten Minutes to Bed: My Sleepy Sticker Storybook, by Rhiannon Fielding

Get little ones ready for bed with this simple sticker book, specially designed to be a calming activity for children before bedtime. Create gorgeous sticker scenes with Twinkle the Unicorn, Rumble the Dinosaur and all your favourite characters from the Land of Nod, all while gently counting down to bed.

Featuring over 100 magical stickers to explore and a removable bedtime reward chart with a beautiful poster on the reverse side, this activity book is perfect for fans of the Ten Minutes to Bed series and children everywhere.

On the My Baba wish list…

Fresh Floral Notebook, Striped Flamingo


The Wildlife Trusts’ 30 Days Wild

Do one ‘wild’ thing a day this June for The Wildlife Trusts’ 30 Days Wild

The Wildlife Trusts have been running the #30DaysWild challenge since 2015 and since then, millions have gone wild during June – taking a moment each day to connect to the natural world.

You can sign up to request a free postal or digital pack, and they’ll provide daily activity ideas and resources to inspire you and your family. You might have breakfast with the birds on Monday, feel the grass between your toes on Tuesday, and watch a wildlife webcam on Wednesday. There’s no set structure, so you can take part in a way that suits you!

Read Next

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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