My Baba Measure / 25 May, 2022 / Christina Walter

My Baba Measure: What’s Hot

NEW Shelves, tonies®

tonies® fans will love the launch of these whimsical shelves available in three beautiful designs. There’s Fairy Pink Rainbow, Forest Green Mountain and Sky Blue Cloud, and each includes space for a Toniebox, charging station and up to 25 Tonies.

Beautifully crafted to the high standards you’d expect from tonies®, the magnetic shelves come in different sizes to suit, and will make a dreamy and practical addition to any Tonie fan’s bedroom or playroom. Each shelf can be easily mounted on the wall to fit perfectly into your child’s room, so the only question is, which will you choose?

Cloud Shelves, Tonies

Rainbow Shelves, Tonies

NEW LAUNCH: Miraculous – Ladybug Tonie

Calling all Ladybug fans!

Follow the exciting adventures of two high-school students Marinette and Adrien as flashbacks tell the story of how they became their city-saving superhero personas, Ladybug and Cat Noir in this fabulous new Tonie.

With a little help from the Kwamis, magical jewels known as the ‘Miraculous’ transform the pair into animal-themed superpowered beings to protect Paris from evil, all while maintaining their secret identities. Together, the courageous duo team up to fight crime and keep Paris safe from mysterious villain, Hawk Moth.

Thule Shine

From newborn to toddler, the new award-winning Thule Shine stroller lets parents take on the rush of city life with their child from day one. The stroller’s lightweight, compact, and easy-to-handle design is perfect for navigating urban spaces, and the best bit? It’s completely uncompromising in its premium features.

The Thule Shine includes a padded and reversible reclining seat, a large ventilated and extendable canopy and a built-in adjustable leg rest for safe and comfortable cruising.

The Thule Shine will be available from 31 May 2022.

Stokke® Limas™ Carriers

Featuring three hero products, Stokke® Limas™ Carrier, Stokke® Limas™ Carrier Plus and Stokke® Limas™ Carrier Flex, this new exciting range from Stokke delivers stylish, must-have essentials that allow parents and caregivers to go completely hands-free when on the go or at home with their baby. Helping to facilitate closeness and bonding as well as providing optimal comfort and support from birth and beyond, the carriers enable both parent and child to grow confident together, every step of the way. 

Not only does the new collection adjust to accommodate infants, but it supports the child’s physical and physiological development along the way. The carrier expands as your baby grows, to support the growth of the hips, spinal column and muscles; as well as providing them with a whole new sensory experience, helping to stimulate the brain.

Made with 100% cotton or cotton-linen mix, each of the carriers in the range is soft and lightweight, providing freedom of movement, comfort and support. The carriers are available in five solid colourways, plus five patterned designs, ensuring there is an option to every style and every occasion.


Supercool new kids’ streetwear brand VANDAL KIDS features some genius parent and planet-friendly innovation when it comes to fashion for 3 to 10-year-olds.

VANDAL KIDS incorporate a few neat design features that make them tough and sustainable. They’re made with wipeable fabrics so you don’t have to wash them as much, short sleeves on the hoodies so they can be layered and worn all season and last longer, as well as reinforced knees and gender-neutral designs.

This is a range built to last, whether your kids are busy painting, playing in the mud or making a mess!


Did you know there are apparently 183 million items of outgrown baby clothes stored in UK cupboards? Not-for-profit SuperLooper is on a mission to help reduce some of this waste. SuperLooper is a preloved baby clothing library for parents to rent and recycle with purpose.  It’s a service to get those hardly-worn baby clothes back into circulation.

Parents who love great clothes but hate over-consumption can choose from an online treasure-trove of one-off gems and lovely everyday essentials from £23 per month. All the clothes in the library have been shared either by parents doing a ‘conscious clear-out’ of their cupboards or by beautiful brands like Little Green Radicals who want to make sure their over-stock items go to good homes!

The library caters for little ones aged 0-3 years and includes everything from designer to the high street across all clothing categories.  As long as they’re cute, they’re in the SuperLoop!


Frugi Goes Circular

Frugi is a pioneering brand when it comes to sustainability, with GOTS-certified organic cotton at its core for the last 18 years. The Cornish-based brand is once again raising its credentials to provide certified circular children’s clothing and will be the first kids’ clothing brand to join the Circular Textiles Foundation’s revolution.

The Circular Textiles Foundation is the first of its kind. It’s a ground-breaking initiative that provides an independent circularity standard for genuine accountability, transparency, and peace of mind.

25% Wecasa: enjoy a royal treatment for the Jubilee weekend

Wecasa, the online mobile wellness, beauty and home care services booking platform is the perfect app to help you achieve the maximum level of pampering and self-care at home, on your schedule. The company is on a mission to give everyone the royal treatment on The Queen’s Jubilee Weekend with 25% off any treatment or service from 2-5 June 2022 for new customers.

Book everything from a haircut and massage to manicures and waxing to eyelash extensions and makeup lessons to ironing and cleaning, so you really are spoiled for choice. Get your crew together, book in for a royal treatment and start the long weekend in style, by getting pampered in your own home whilst making memories that will last a lifetime.

Book online for the next day or whenever is convenient to you.  Wecasa will provide everything needed,  so sit back, relax and get booking. Get the Royal treatment with code: MYBABA25



Thomas & Friends™ International Friendship Day Awards

One of the nation’s favourite celebrity dads, singer and musician Aston Merrygold has teamed up with his three-year-old son Grayson to help launch the inaugural ‘Thomas & Friends™ International Friendship Day Awards.’ This inspiring new Thomas & Friends awards scheme is set to celebrate and commend the very best examples of friendship from young children across the UK over the past year, such as putting others first, kindness, and going above and beyond to help and support a friend.

‘Thomas & Friends™ International Friendship Day Awards’ launched on the 17th of May 2022 with a dedicated nominations website now live at Thomas Friendship Day. Children can nominate their friends for an award along with the chance to win them a fantastic prize bundle. Parents could also recognise their own child’s outstanding act of friendship.

This is the first time ever that a high-profile awards programme for children has been tied to International Friendship Day allowing parents and children to recognise and honour the incredible acts of friendship shown to them by their friends.

At Home Mayo range, Wagamama

Wagamama has launched a brand-new collection of mayo products to spice up summer bowls at home. The new range of plant-based soulful sauces have arrived just in time for barbecue season.

With the new At Home Mayo range you can enjoy Wagamama’s most iconic and loved flavours in a mayo – with the new katsu mayo and firecracker mayo available at Tesco’s.

The new mayos expands the Wagamama cook-at-home range of sauces and meal kits which was successfully launched last year including the award-winning katsu curry meal kit.

Toys Of The Week

Jurassic Stomp n Smash Board Game

Dinosaur fans are going to love this new Stomp n Smash board game from Jurassic World.

Not only do you get to play with your favourite dinosaurs, but you can get creative with the kinetic sand kit too. There is a race to build, mould, dominate, smash and collect Jurassic tokens to become victorious!

Simply roarrrr-some!

Cool Maker Nail Surprise

This Cool Maker Nail Surprise kit from Go Glam includes over 40 press-on nails with unique surprise effect features, such as water reveal, scented, scratch reveal, glow-in-the-dark and more.

Match the symbols on the nail trees to the packaging to find out which features are in your Nail Surprise. You won’t know which features or styles are in your nail kit until you unbox all of your surprises!

Latest Books

Ready for Spaghetti: Funny Poems for Funny Kids, Michael Rosen

Fizzing with rhythm, energy and laughter, the 30 poems in Ready for Spaghetti delight in the details of children’s daily routines. “Up, up, uppity-up!”, the first poem announces, while the artwork shows a child leaping out of bed, ready to begin their morning; “Hush and a hush, soft and low”, chants the final poem, as children snuggle under their blankets after their day’s adventures.

Full of affectionate observations of young children, which are beautifully continued in Polly Dunbar’s warm-hearted pictures, Michael Rosen’s poems are ideal for reading aloud with toddlers… and many grown-ups will soon know them by heart!

On the My Baba wish list…

Peach 7 Bag, iCandy


Biscuit Baking & Craft Kit, Craft & Crumb

Pizza and biscuits are a winning combination and this wonderful Pizza Biscuit Baking Kit from Craft & Crumb is sure to be a hit.

Each kit comes beautifully packed up and contains all the dry ingredients needed to create your own pizza slice-shaped biscuits and pizza bunting craft too!

Make Your Own Sweetie Jewellery Activity Kit, Craft & Crumb

A simple but VERY enjoyable activity for children to do. With this activity box from Craft & Crumb you can create delicious jewellery out of sweet treats from their box.  They even come with a create your own jewellery box craft activity to keep all their delicious creations inside!

Build A Candy Robot Kit, Craft & Crumb

Craft & Crumb’s limited edition summer biscuit kit has arrived and it is a mouth-watering treat of baking and crafting in one fun-packed box.

Each kit comes beautifully packed up in a personalised box and contains everything needed to create your own lollipop biscuits and 2 super-cool fruity fans.

Lollipop Biscuit Bake & Craft Kit,
Craft & Crumb

Craft & Crumb’s limited edition summer biscuit kit has arrived and it is a mouth-watering treat of baking and crafting in one fun-packed box.

Each kit comes beautifully packed up in a personalised box and contains everything needed to create your own lollipop biscuits and 2 super-cool fruity fans.

Read Next

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In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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