My Baba Measure / 22 June, 2022 / Christina Walter

My Baba Measure: What’s Hot

New campaign that keeps an ‘i’ on dads

Over the last few weeks iCandy has been running a truly thoughtful initiative to support dads.

The Dads Club is an inspired social concept set up to support new dads. Help them work on their fitness, improve their mental health and encourage them to schedule in a little ‘me-time’.

With a new social poll showing a staggering 95% of men believe that it is important to talk more openly about new dad’s mental health, the campaign couldn’t have come at a better time. The same social survey (recently hosted on iCandy’s Instagram platform) also found that 63% of the 1,000+ men questioned felt anxious when they first became dads, confirming to the brand just how important it is to ensure they feel supported and confident to open up in early fatherhood.

The much-loved brand has been working with celebrity PT Rich Tidmarsh, as well as Jay Porter, Kwadwo Benko and Daniel Cutting to create a unique space for dads to access across the country, allowing them to join together and feel supported, sharing experiences about their journey to fatherhood, and to talk openly about the pressures, the joys and everything in between!

AVEENO launches new AVEENO Kids Range

Aveeno has unveiled a brand-new product range, expertly designed and created for families and their children aged 3+.

The Aveeno Kids range is made up of three hero products… a bubble bath and wash, shampoo and conditioner. The new range is proven to cleanse, protect and help nourish children’s developing skin, scalp and hair, striking the perfect balance between gentleness and efficacy.

Sun+Swim Collection, Grass&Air

You might already know Grass&Air for their awesome colour-changing wellies, but now it’s time to get excited about their new distinctly more summery collection!

Their new Sun+Swim range is bursting with clever ideas. Each piece is made using recycled plastic bottles or repurposed fabric offcuts with UPF 50+. Everything has been designed for maximum enjoyment, whether you’re splashing in the paddling pool or doing karate kicks at big waves in the sea.

Prices start from £12.

The Little Silk

The Little Silk’s 100% Mulberry Silk range of fitted cot, crib and Moses sheets, pillowcases and hair scrunchies are designed prevent bald spots, bed-head, and hair damage, whilst also helping to soothe irritated, dry skin and help with asthma and allergies. Unlike cotton, silk is naturally hypoallergenic and antibacterial, repelling dustmites, as well as breathable, hydrating and temperature regulating!

Uniquely, The Little Silk’s fully fitted sheets have a patented half silk, half cotton design, which provides little ones with all the benefits of a smooth and gentle sleep surface, so their hair can grow stronger, thicker + super soft, at a more affordable price.

These game-changing products promise to lock in moisture, prevent baby bald spots, ‘bed-head’ and tangles as well as keep little ones cool as they sleep in a safer sleeping environment through super-soft cot slips that are completely wriggle-proof!




Bizzie Baby Award Winner Bebekish brand was founded by mum, Esra Kokel Lombard, whose son had skin irritations, eczema and allergies when he was a baby. Esra’s son had to use organic cotton and bamboo products to keep him comfortable all day and night. After seeing the tremendous benefits of using organic products, Esra established Bebekish on a mission to produce natural and organic products for babies who suffer from eczema, skin irritations and allergies.

Bebekish creates beautiful and super soft organic and natural baby clothing, muslins, swaddles/blankets, breastfeeding covers, car accessories, bamboo beddings and soft toys. All Bebekish products are produced ethically. The company plants 1 tree for every product sold in partnership with Tree-Nation. This provides an opportunity for their customers to look after the environment and build their own forest.



Bebekish factories are certified by GOTS and Oekotex Standards, which ensure that there are no harmless substances or pesticides used in the raw materials or anywhere in the factories.

Beaba Bathtime Bundles

If you’re expecting a new baby, one of the best ways to save money on essential items is to buy products in bulk, or as a bundle deal. Innovative parenting brand Béaba is here to help! Introducing two new bath time bundles, available from Mamas & Papas to make bath time easier for parents both on the purse strings and on their backs (no more kneeling down and bending over at bath time!)

Camélé’O Bath and Stand Bundle (£65)

This 2-piece bundle saves £10 off the recommended retail price when buying the stand and bath separately.

This soft and supportive, anti-slip baby bath is super easy to fill using its side shower support and just as easy to empty with a build-in plug to let water drain out. Plus, to make bathing your baby even easier, the stand allows you to bathe them in a more comfortable position, helping to prevent painful back pain from bending over during bathing. It features four non-slip wide pads for additional stability, has a product locking system for extra security and it easily folds away for space-saving storage.

Camélé’O Bathing and Changing Bundle (£115)

This 3-piece bundle includes Béaba’s Camélé ‘O bath and stand, plus the lightweight, adjustable and versatile, Camélé’O Changing Mat, which can be used on the top of baby’s bath, cot, drawers or stand. So, if you’re short on space, then this changing mat is just the product for you.

Featuring a soft wipe-clean cushion PVC mat and a plastic base with high edges and a backrest to lessen the risk of falls, there are also two retractable side shelves to store nappies, wipes or tubs of lotion.

Both bundles are available in List Mist, from Mamas & Papas.

NEW Nala’s Baby launches in Boots

The new range from rapper and broadcaster Krept and co-parent Sasha Ellese Gilbert, has been scientifically developed especially for newborns upwards. The line includes Body Wash and Shampoo, Bubble Bath, Conditioner, Body Lotion, Nighttime Oil and Body Butter.

Using 99% -97% naturally derived ingredients Nala’s Baby has been rated 0 by ingredients rating app Think Dirty. All products are dermatologist approved, paediatrician approved, cruelty free, vegan, eczema friendly, tear free, fully recyclable and made in Britain.

Providing an extra tool to the parenting kit, products feature integrated educational technology via a scannable QR code. Designed to help parents by educating and distracting babies and children when they are having nappies changed or lotion applied, the QR code transports children to an interactive world. Here children can take a trip through the jungle, meeting Nala’s friends including Oscar the Night Owl and Sheddy the Snake who explain the benefits of natural ingredients on the skin.


Connected Home Maxi-Cosi

To answer the growing needs of today’s digital-native parents, Maxi-Cosi has launched a stylish collection of sensorial nursery products called ‘Connected Home’.

The four smart products are designed to give parents confidence and peace of mind, by allowing them to always feel connected and close to their baby, even when they’re apart.

The stylish range of smart sensory nursery products connect via one easy-to-use Maxi-Cosi Connected Home app.

Each product is sleek, modern and packed with advanced automated routines and personalised features; parents can set specific routines and customise schedules that seamlessly fit their family life.

A range of smart sensors enable Connected Home products to seamlessly talk and interact with each other. For example, when the Baby Monitor sees that baby is waking, it can automatically turn on the Soothe Light & Sound to comfort them back to sleep.

All four products can be controlled by the app, or voice-activated via Alexa or Google, making it easy for busy parents to use every day.

V&Me’s Fine Dining Experience With A Difference

V&Me have recently launched a Deliveroo-style service for babies and toddlers across London, with the aim of taking the pressure of busy parents who want to give their children the very best, but don’t have the time to do it themselves.

V&Me delivers hot, freshly prepared and nutritionally-balanced meals developed by paediatric nutritionists and made by fine-dining chefs across the capital every day. The menu changes weekly to give children a wide variety of tastes and textures (with no added sugar or salt) and will set them up for a lifetime love of nutritionally balanced food.

The Virtually Unbreakable Sunglasses For Kids, Suneez®

Offering 100% UVA/ UVB protection, Suneez® lenses block 100% of harmful UVA / UVB rays up to and including UV400, so they will protect to protect children’s sensitive eyes in style from sunrise to sundown! The polarised lenses help reduce glare for safer, more comfortable and crystal-clear vision, enabling kids to enjoy all the fun of outdoor summer activities and sports.

Suneez® sunnies are made from a highly flexible and virtually unbreakable material to allow bending without snapping, so parents who may already be feeling the pinch this year, won’t get caught in an endless cycle of replacing like for like.

Toys Of The Week

Sketch Ya Deck Skateboard, Xootz

Let your kids create their own kickflipping style with the new Sketch-Ya-Deck from Xootz – the colour-in, complete beginner’s skateboard.

A shorter 28″ flat deck made of durable 9-ply maple provides a sturdy platform for beginners to learn on and master the basics of skating. This customisable skateboard features a fun colour-in design on the bottom and four permanent markers so that your little ones can get creative and make their board utterly unique.

Tamogotchi 25th Anniversary

Taking the world by storm in the late 90s, Tamagotchi instantly became a craze, and a quarter of a century later the cyber companion celebrates its 25th year. To celebrate the 25th Anniversary of Tamagotchi’s UK launch, Bandai has released the limited-edition Tamagotchi Original 25th Anniversary – the original digital pet that everyone knew and loved in 1997 with a super special iridescent shell!

Latest Books

No Sleep For Bear, Duncan Beedie

Winter is approaching and it’s time for Bear to have a nice long sleep, but the more he tries to get to sleep, the more AWAKE he feels. He decides to copy his forest friends who seem to doze off without any trouble: he sings in the trees like Blackbird, burrows underground like Badger, and even hangs upside down from his cave-roof like a bat. But nothing works – until wise Frog shows him how to relax, and soon the forest is reverberating with his snores!

A perfect bedtime story that will strike a chord with all parents of fidgety, wriggly, wide-awake children!

What’s On

The Postal Museum to celebrate the 40th anniversary of the best-selling book Dear Zoo

This summer holiday, The Postal Museum is partnering with Macmillan Children’s Books to celebrate 40 years of the best-selling book Dear Zoo by Rod Campbell with storytelling, arts and crafts and a new family trail. Plus, a chance to meet the author at the special book signing.

Families can go wild with animal-themed arts and crafts activities including making their own magical menagerie, decorating paper toucans, or creating suncatchers from recycled materials, all inspired by the animals in Rod Campbell’s Dear Zoo and animals in the postal service.

On the My Baba wish list…

Crochet Pastel Rainbow, Best Years Ltd

Stardust, Bugaboo

Culotte Trousers, Il Gufo

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Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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