My Baba Measure / 2 November, 2022 / Christina Walter

My Baba Measure: What’s Hot

ShimmerVille, Claire’s

ShimmerVille is a completely original franchise that channels the influence of the global online platform Roblox and harnesses Claire’s purpose of empowering self-expression and personal style, making it the ideal place for fans on Roblox to shake, shimmer and shine.

Community members have the opportunity to create avatars that express their own unique senses of style, with the ability to outfit them in jewellery and accessories that will also be available for purchase in real life at Claire’s stores.

ShimmerVille is the ideal place for fans on Roblox to shake, shimmer and shine. It will launch with six interconnected destinations and be powered by its own economy.

Baboodle, NEW baby equipment subscription platform

Baboodle is on a mission to revolutionise the baby equipment industry, making it more sustainable, affordable, and easier for parents to navigate. Users browse Baboodle’s online catalogue of premium products across the categories of eat, sleep, travel and play, and simply ‘add to cart’ those they wish to rent. Items are delivered straight to the customer on their chosen day.

Subscription payments are taken monthly and a product can be returned whenever it is no longer needed. Items are cleaned, sanitised, and safety-checked before they are ready for their next home.


Alongside the benefits of allowing users to ‘try-before-you-buy’, being sustainable, travel-friendly, saving time and space, and allowing for flexibility around seasons, Baboodle is a cost-effective solution. It is estimated that in a year, the average Baboodle customer will rent £1450 worth of short-term use equipment for just £38pm.

KIDLY Launches Brand Partnership With NEXT

We’re so excited to see one of our favourite brands of all time partnership with retail giant NEXT. The partnership will be the first time that the KIDLY Label collection will be available to customers outside KIDLY’s own channels.

NEXT customers will be able to buy a select product range through NEXT’s UK and international online platforms. The initial collection will consist of best-selling lines from KIDLY Label’s Autumn/Winter ‘22 range, including daywear, sleepwear, footwear and outerwear. Committed to sustainability, the range is made from recycled and natural materials, including 100% GOTS-certified organic cotton, with OEKO-TEX-certified dyes.

Echo Show 15, Amazon

The latest in the Echo Show family brings a 15.6″ Full HD (1080p) smart display and 5 MP camera, meaning family organisation and entertainment will look brilliant in portrait or landscape orientation.

Use Alexa-powered widgets to keep the family on track with calendars, personal sticky notes, to-do lists, shopping lists and reminders. Alexa can help feed the family—get daily meal ideas, follow step-by-step recipes hands-free, or add ingredients to your shopping list.

Keep an eye on things with a picture-in-picture view of compatible camera feeds while multitasking, so you can check the front door camera while watching your favourite programme.

Display your memories in full screen with the Photo Frame feature, using your Echo Show 15 to display your albums from Amazon Photos or Facebook.

SnüzCurve, Snüz

The newly launched pregnancy pillow has been meticulously designed by a team of respected health experts, including midwives, chiropractors, health visitors and physios, to ensure pregnant women are sleeping correctly, comfortably and getting those all-important ZZZ’s ahead of the sleepless nights.

The uniquely shaped pillow seamlessly curves around the pregnant figure and growing bump, and thanks to its innovative KneeBlade™ design, will help guide you into the correct sleeping position.

Taking the pressure off hips, legs and ankles, the SnüzCurve also supports the upper body, creates a neutral spine posture, relieves pressure on the bump and ultimately keeps mums-to-be comfy.

Toys Of The Week

NEW Magic Adventures Microscope, LeapFrog

LeapFrog has launched its NEW Magic Adventures Microscope, offering children (5+) the chance to make new discoveries and explore the microscopic environment around them.

Officially launched yesterday by TV presenter and nature lover Naomi Wilkinson at The Science Museum, London, mini scientists and budding explorers were encouraged to discover tiny worlds and learn about the human body, minerals, flowers, food and animals through the lens of the Magic Adventures Microscope.

The real microscope, with its 2.4″ LCD viewing screen, is brought to life with stunning BBC content on nine double-sided Smart Slides, written by science educators, featuring 18 categories, games and audio that is educational and fun.

These tiny worlds offer huge discoveries in an immersive and educational way that’s fun for the whole family. Children can also explore and prepare their own samples with its 50x-200x magnification, using the included blank slides and tray.

Young biologists can zoom in on flowers, animals, food, minerals and more using the nine double-sided smart slides that activate over 240 amazing BBC videos and images. They are able to save 100 pictures of their own discoveries, play four action-packed adventure games to feed and heal microorganisms and defend them from micro-invaders across 24 exciting levels.

Latest Books

Dear Grandpa, Kate Simpson

Henry lives 2,003 kilometres from his grandpa — that’s longer than all the world’s blue whales placed end to end and as uncatchable as a goodnight kiss on a shooting star. But Grandpa knows that even from a long distance, love can be closer than you think.

Dear Grandpa is a picture book about the special relationship between a boy and his grandfather, who stay close even when they are separated by distance.

Where?, Jordan Collins

A heartfelt picture book that challenges racism from an exciting new voice that is both a cry of pain and a demonstration of inner strength, which takes us on an intergalactic journey past collapsing stars and glowing nebulae to remind us not of our differences but of our shared humanity.

Kind, Jess McGeachin

From the tiniest beetle to the most majestic whale, every creature on Earth is a marvel, deserving of awe and compassion. This beautiful picture book is a unique celebration of living things of many kinds – and the kindness we can show them as we wander through the world.

A stunning and lyrical masterpiece from an exciting Australian talent.

What’s On

Holkham Hall by Candlelight 

This December, Holkham is decking the halls and lighting hundreds of candles in readiness for visitors to celebrate Christmas and tour the hall by candlelight. This is a truly magical opportunity to relish the magnificent state rooms adorned with opulent Christmas decorations, festive scents, and beautiful flickering candlelight.

Either take a guided tour or visit the rooms at your own pace. Holkham’s expert tour guides and room stewards will share how the installations and unique decorations were created and divulge the inspiration behind each room setting.

Christmas Food, Drink & Gift Market 

The popular Christmas Market returns to Holkham this December. Perfect for some Christmas shopping, or well-deserved treats for yourself, the Christmas market will see Norfolk’s best local producers showcasing their seasonal food, drink and gifts. New for 2022, visitors can enjoy live music as they browse the stalls, before heading to the street food court to tickle your taste-buds!

On the My Baba wish list…


Read Next



My Baba’s 12 Days Of Christmas Toy Competitions

We have teamed up with the best toy brands and retailers to give away thousands of pounds worth of amazing toys that you can wrap up and place under your tree for the big day!

There are already prizes up for grabs and sneak peeks at what we have coming, check it out and don’t forget to enter. Good luck!

The Best Firework Displays In London This November

Shark Launches Its Most Advanced, Innovative Vacuum Cleaner Range Yet

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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