My Baba Measure / 22 January, 2020 / Christina Walter

My Baba Measure: What’s Hot This Week

From new pushchair colourways to the latest toys and spring fashion, here’s what the My Baba team are loving this week.

Bee5 Coral, Bugaboo

Huge news in from Bugaboo! This February sees the launch of a brand new limited edition Bee5 in vibrant coral – the perfect colour for navigating the city in style this summer.

The Bee5 is Bugaboo’s urban pushchair, made for city dwellers. It’s compact and super comfy, thanks to its advanced suspension. It folds in just one slick move, while its lightweight design makes it easily portable and really easy to store.

Ups!de Down Books

With Children’s Mental Health Week coming up on 3rd – 9th Feb, we wanted to shout out to Ups!de Down, the publisher of fiction and non-fiction books for children to encourage conversation around mental health and wellbeing.

The titles available promote positivity, emotional intelligence and mindfulness for children, whilst being beautiful, age-appropriate and, most of all, enjoyable! We think this initiative is just brilliant and well worth a look.


ARRA, Nuna

The trend for lie-flat car seats is well and truly under way, with this week’s hottest new car seat is the ARRA car seat from Nuna. Suitable from birth, the ARRA converts easily into a flat reclining seat with a 157° angle – the most ergonomic position for your baby. We know that newborns should lie flat for as much as possible to support a healthy spine and improved oxygen levels.

The ARRA seat has three recline positions, in both car seat and travel system modes and the 157° angle is suitable for use in the car or pushchair.


Wooden Critters, Little Tikes

Little Tikes has launched a whole new range of amazing toys for kids, and this collection of beautifully crafted wooden critters has well and truly caught our eye.

Available in the collection are four character designs including a shape stacker, busy beads, racer and a pullback racer.

These toys will all be suitable from 12 months+.


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Kipling x Pac Man Collaboration

The Kipling x Pac Man collaboration is a must for any 80’s Pac Man fan. The aesthetic synergy between the two brands can be seen in their mutual love of colour, with the collection playfully referencing the games’ key characters which are iterated in motifs throughout the range.

The collaboration features a collection of shoulder bags, backpacks and polycarbonate luggage, all featuring playful graphics of the iconic game’s characters.


Sleep & Go Lite, Micralite

An easy-folding travel cot that’s quick to assemble, (hooray! we hear your cry!) the Sleep&Go Lite allows your little one to sleep soundly wherever you are.

The Sleep&Go Lite is light and compact and comes with a travel bag which is ideal for trips away. It has a deeply padded mattress and frame which offers a comfortable sleep solution for your baby.

Suitable for 0-36 months.


New Accessories, Muro

Muro is the brand behind the world’s one and only modular busy board, has added five new add-on kits for its much-loved, multi-award-winning Muro system.

The beautiful new accessories include; Slat & Slot, Nut & Thread, Letter Pack, Number Pack and Wooden Counters.

TARKA London

Inspired by the Scandinavian approach to education, TARKA is one of the fastest-growing trends in the city, offering physical, brain-stimulating classes to children between 18 months and eight-years-old. TARKA uses colour co-ordinated equipment to guide children through a series of drills designed to kickstart their neurons – all while listening to chart-topping music. The exercises are designed to build dexterity, develop fine and gross motor skills and promote teamwork and communication.

February half-term camps will be running Monday 17th to Friday 21st February in Notting Hill, Knightsbridge, and Fulham.

Book soon to avoid disappointment!




Education Spike, LEGO

Accelerate STEAM learning for your whole class with LEGO Education SPIKE.  This learning toy continuously engages students through playful learning activities to think critically and solve complex problems.

Education Spike Combines colourful LEGO building elements, easy-to-use hardware, and an intuitive drag-and-drop coding language.

The New Frugi SS20 collection

The new SS20 collection from Frugi is here! There are some colourful, organic clothes for babies, toddlers and kids as well as some outerwear made from recycled plastic bottles.

You’ll find skateboarding cats, unicorns and sunflowers, windsurfing and cherry blossom. Also, parasols, Koi Carp, Sika Deer, Mount Fuji and their very own Frugizilla!

Superzings Series 5, The Entertainer

Releasing their 5th series on the 24th January, Magic Box’s Superzings are taking the toy world by storm. With two little ones collecting at home I know how exciting this news is for fans.

As per the previous series, there will be over 80 figures to collect either from blind bags or blister packs as well as collectable super flyers, aero wagons and sky racers.

The ultra-rare Superzing in series 5 will be Kid Fury. Will you be lucky enough to find him?


Cozy Coupe Ride-On Suitcase, Little Tikes

This cool new ride-on suitcase provides all the joy and wonder of the popular Little Tikes Cozy Coupe Car but is now available in a handy suitcase for trips away. It features wheels for children to ride the product, as well as a strong carry handle for both parents and children to carry if required.

The Cosy Coupe Ride-On suitcase was shown for the first time this week at the London Toy Fair and will be available to purchase later in the year.


AER, Joolz

The new AER from Joolz is an innovative, lightweight buggy with outstanding ergonomic design. It’s set to be one of the lightest buggies in the market and with a width of 44 cm you are able to take the Joolz AER onto a plane and place it in the overhead lockers. It can also be folded and unfolded with a single hand in just seconds.

The AER will be launching in March 2020 with a choice of three colours, delightful grey, refined black and mighty green.

On the My Baba wishlist…

Emma, Pretty Ballerinas

Sleepsuit, Bonds – Available Feb

Ice, Moccis


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For competitions and offers from our favourite brands, click here.

In The Spotlight

smarTrike Traveler

The smarTrike Traveler is the world’s first convertible stroller that transforms into a trike at the push of a button. This innovative piece of equipment is our top pick for fun and functionality on the go.

The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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