My Baba Measure: What’s Hot This Week

Aer, Joolz

The Joolz Aer is an innovative, lightweight buggy with outstanding ergonomic design. In just one second you can fold and unfold the buggy with a single hand. At 6kg it is one of the lightest buggies on the market. With a width of just 44 cm you can take the Joolz Aer straight on to the plane and place it in the overhead lockers – a complete WIN.

This new pushchair has all the trademark Joolz features such as an intuitive reclining system, a large extended sun hood with UPF50 for sun protection, and an easy access large shopping basket.

Eco Collection, Babymel

Babymel is excited to announce the launch of their new eco collection made from recycled plastic bottles!

The process begins by collecting used plastic bottles made from PET. After cleaning, the bottles are chipped down into small pellets and melted so the plastic can be spun into fibres. Et viola! – The finished product is a totally recycled, BPA FREE material that is durable as well as planet-friendly.

This Top ‘n’ Tail changing bag is eco-conscious on the outside and completely time-conscious on the inside. Designed to keep you organised, inside the bag has two separate sections: the ‘Top’ for all baby’s feeding essentials and the ‘Tail’ for changing necessities.

Digital Weaning Course, Annabel Karmel

We’re huge fans of Annabel Karmel, and we’re very excited about Annabel’s launch of a new digital weaning course.

Designed in collaboration with the Early Years Nutrition Partnership and its expert team of registered dietitians and nutritionists, Annabel’s new step-by-step online audio course provides parents with everything they need to feed their baby confidently. As well as essential information, it’s packed with videos, printable downloads, meal planners and nutritious new recipes.

PJ Collection For The Whole Family, Mori

Matching PJs for the whole family, what’s not to love about this? MORI’s soft grey and white striped collection is made from brand new sustainable modal fabric, created from wood pulp and therefore resulting in less pollution and waste in the manufacturing process.

New Maternity Line, Yamamay

Yamamay is introducing a new maternity line, named Cristiana, designed to be worn during both pregnancy and breastfeeding.

To guarantee maximum ease and comfort, the garments of the collection are made entirely of hypoallergenic organic cotton, a soft fabric that leaves the skin nourished. The collection includes a chemise with adjustable straps and floral lace details on the breast-cut for an extra touch of elegant femininity, a wire-free bralette with full opening cups to facilitate breastfeeding and mid-waist panties for maximum support.

MIXX Next, Nuna

The MIXX next is designed to make life as smooth as possible for parents – it’s fitted with a one-hand recline for on-the-go relaxing, all-wheel suspension and a one-touch brake system with front swivel wheel locks. Its new retracting wheel makes it even more compact – so parents can now squeeze it into the tightest of spaces.

REBL basq, Nuna

Nuna just launched the NEW REBL basq – an innovative car seat offering premium protection.

This seat rotates through 360° making it easier to get little ones settled in. It’s cleverly convertible too, allowing babies from four months to ride rearward-facing for longer, up to 18.5kg or around four years old.

REBL basq offers unparalleled support as your child grows. It’s i-Size safe and fitted with steel strength technology consisting of a strong steel frame and ultra-resilient, top of the line plastics. Furthermore, thanks to Nuna’s smart SIP system featuring energy-absorbing foam, plus a crumple zone within the stability legs, it offers maximum protection on every journey.

Kidswear Collective Pop-Up, Selfridges

A date for your diary!

Kidswear Collective, the online store selling pre-loved designer fashion for children, is delighted to announce the opening of a 3-month pop-up in Selfridges Oxford Street on Monday 16 March.

The 43 square metre pop-up, curated by Selfridges, will be located on the fourth floor of the department store and will stock items for babies, boys and girls including clothing, footwear and accessories. Stock will be regularly rotated to showcase as much of the range as possible.

Don’t miss it!

Freestyle Flex, Medela

Introducing the Freestyle Flex, a new double electric breast pump from Medela. The contemporary design is lighter, quieter and more compact, as well as promising the unrivalled 2-phase pumping functionality that the brand is trusted for.