My Baba Measure / 7 October, 2020 / Christina Walter

My Baba Measure: What’s Hot This Week

Shop The Spookiest Halloween Decorations & Supplies

Spook-up your household with this spine-chilling selection of Halloween-themed products fit for a witch!

Decorate your home ready for your party of six with this fabulous round-up of accessories. There’s something for every ghoul, ghost, and goblin!

New Elvie Curve and Elvie Catch

Hot off the press! Elvie has this week launched two amazing new products to the market, the Curve and the Catch.

The new Elvie Curve is a silicone breast pump designed to be worn in your bra to gently express milk whenever your breasts feel full or when you let-down while feeding or pumping your other breast. This is great for mamas wanting to express milk with next to no effort while they breastfeed so that no milk goes to waste when they let down.

The Elvie Catch is designed for discreet milk collection with slip-proof security to help prevent leaks. You just slip them into your bra onto your nipple and leave. These are especially beneficial for women who experience heavy leaking, or for women earlier in their breastfeeding journey and are still in the leaky phase. The Elvie Catch easily collects those precious drops of breast milk, meaning you can use them if you’d like to top up a feed, or perhaps even add into your baby’s bath.

Elvie Curve

Elvie Catch

New Stroller: Bugaboo Bee6 

The Bugaboo Bee is an already much-loved stroller within the Dutch pushchair brand’s diverse collection.

The ultimate in compact, urban pushchairs, the Bee is notorious for its ability to keep up with city life, as well as provide optimal comfort for your child. So what’s new? We take a look at the new Bee 6 in detail over in our full review feature.

Joolz X Maxi Cosi Pebble Pro I – Size Car Seat

We love it when two of our favourite brands collide for the greater good!

Joolz has teamed up with Maxi Cosi to bring us the Pebble Pro I,  the perfect match for any Joolz pushchair.

The innovative car seat combines premium design style and practicality with the latest car seat i-Size regulations so newborns can be completely safe while also being exceptionally comfortable. It will be available from the 12th of October.

SnüzPod4, Snüz

The much-loved baby sleep brand Snüz is releasing the SnüzPod4. The new re-design is bursting with innovative sleep-inducing features and is one of the first of its kind to be tested to meet the
new Bedside Crib Safety Standard.

From November 2020, all bedside cribs will need to meet the new crib safety standard BS EN 1130:2019, with a requirement for a 12cm barrier or wall when in bedside mode.

The SnüzPod? will also see an introduction of Rose White and Navy alongside its classics of Dove, White, and Natural, as well as Haze Grey and Urban which remain exclusives at specific retailers.


Hannah Barrett’s Yoga

Hannah Barrett’s debut yoga app has just launched.

The Hannah Barrett Yoga app is divided into various categories depending on how your body is feeling and Hannah’s yoga classes have been created for people of all ages and abilities, from beginners to more advanced practitioners.

Freedom Pump and Nursing Bra, Hotmilk Lingerie

Hotmilk Lingerie is bringing this stylish pumping bra to the maternity market. This multipurpose bra is designed to be used for breast pumping as well as breastfeeding. It’s perfect for mamas returning to work who need something functional that also looks and feels incredible.

#FindYour3 Campaign, Tommy’s

Tommy’s new Pregnancy Health Tool works by providing expectant mamas three proactive things they can do each day while telling you all you need to know about your pregnancy at each passing stage. The new inspired campaign is centred around encouraging women to #FindYour3 things that you can do today to help you and your baby grow happy and healthy together.

The Pregnancy Health Tool empowers women to access expert information by creating a personalised plan, with positive feedback and encouragement, as well as ongoing tips for a healthy, happy pregnancy.

TProFold Graphite, Micralite

Micralite is launching the ProFold Graphite this month. It will be a new look for the brand’s award-winning compact stroller with grey melange fabrics, coordinating chest and harness pads, as well as a cushioned vegan leather handle and bumper bar in tan.

Small enough to fit in overhead train lockers and within the carry-on baggage allowance for all major airlines the ProFold has been designed to overcome the challenges faced by parents in the city or when travelling.

Kidsmas Products, Barnardo’s

Barnardo’s are launching a range of family-friendly Kidsmas products for the whole family to enjoy. There are super cute card, mugs and baubles with all profits going towards helping the UK’s most vulnerable and disadvantaged children.

The Nature Hideaway Kit, The Den Kit Co

The kids will LOVE this.

Perfect for encouraging outdoor play, the Nature Hideaway Kit from the Den Kit Company is a collaboration with The National Trust. Spot animal trails, learn bird calls, watch how the seasons alter the outdoor world around you, AND of course, learn the skill of den-building.


Shop Ghoulishly Spooky Halloween Fashion For Kids

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Gravity Stroller, Ickle Bubba

The new Gravity Stroller from Ickle Bubba is a clever everyday choice for parents. Suitable from birth to 4 years old, the buggy boasts a smart and compact design and can be easily folded up, with one hand, at the push of an auto-fold button. The Gravity Stroller also has an easy action foot break, handy storage pouch and sizeable shopping basket, great for those trips to the shops.

It comes in three colour options, Black, Graphite Grey & Silver Grey and it will be launching at the end of October 2020.


Milestone Cards, Colour Celebrations

Colour Celebrations is a fabulous company that offers baby milestone cards and luxury gifting for Black and mixed-race babies.

To celebrate Black History Month, Colour Celebrations has launched Colourful Motherhood – a video series that shines a light on the experiences of British mothers raising Black and mixed-race babies. From an Olympic athlete, to budding Entrepreneurs, the six women featured in the series and short film “I Am A Colourful Mama” detail their unique perspectives of being mothers to babies of colour in today’s world. Check it out over on their Facebook page.

Gruffalo Adventures at Kew Gardens

From 17 October – 1 November, Kew Gardens is busy celebrating childhood favourite character, The Gruffalo. Families can enjoy a trail around Kew Gardens Arboretum as the ‘little brown mouse’ to track down the Gruffalo and the other much-loved characters in the best-selling book by Julia Donaldson and Axel Scheffler. With the help of a guide, children can follow the tracks of each animal leading them to the characters’ hiding spots.

Visitors are encouraged to come to Kew Gardens donning their own face-painted whiskers, ready to step into the role of the little brown mouse. On your way to find the Gruffalo, you’ll come across fox footprints, an owl feather xylophone, and a snakeskin gong inspired by the story, while you learn more about the characteristics of each of these animals as they go.

Besides the Owl, the Fox and the Snake, you’ll spot all sorts of other wildlife and enjoy the autumn landscape your adventure unfolds. Kew Garden is home to 14,000 trees, and all will become immersed in the world of The Gruffalo.

Brave explorers might even get the chance to encounter The Gruffalo himself in the form of a costumed character making timed appearances throughout the half-term period.

WHEN: From 17 October – 1 November 2020
WHERE: Kew Gardens, Royal Botanic Gardens, Kew, Richmond, TW9 3AE

Toy Of The Week

Germ Attack, Amazon

Teach your children all about germs as they play the new Germ Attack and try to beat the germs in a ruthless race through the body. It teaches children fun and interesting facts about the body, lessons  that are now more important than ever before. 

New Book Of The Week

Timelines From Black History, DK

Delve into the unique, inspiring, and world-changing history of Black people from the achievements of ancient African Kingdoms and those of the US Civil Rights Movement to Barack Obama and Stormzy in this brilliant new children’s book.

On the My Baba wishlist…


JetKids BedBox, Stokke

A robust and premium suitcase for kids, the JetKids BedBox is both fun and functional, offering ample storage for all their must-haves. What’s more – the suitcase can be opened from the top, so once packed, you reach the items you need with ease.

“It’s a spacious suitcase that children can ride on, and with front swivel wheels it’s easy and fun to manoeuvre whether we’re in an airport, or enjoying family fun closer to home.” – Leo Bamford, founder, My Baba.

Flexi Bath, Stokke

The Stokke Flexi Bath is a lightweight portable baby bathtub that folds flat when not in use, making it ideal for trips away. The Flexi Bath benefits from a non-slip base and has a heat-sensitive plug for safe bathtime wherever you are.

“The Flexi Bath is such a genius invention. It’s foldable and easy to transport, making it the perfect travel companion if you are thinking of venturing further afield this summer.”

Leo Bamford, founder of My Baba


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Shop The Most Spookiest Halloween Costumes & Fancy Dress For Kids

For competitions and offers from our favourite brands, click here.

In The Spotlight

smarTrike Traveler

The smarTrike Traveler is the world’s first convertible stroller that transforms into a trike at the push of a button. This innovative piece of equipment is our top pick for fun and functionality on the go.

The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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