My Baba Measure / 22 October, 2020 / Christina Walter

My Baba Measure: What’s Hot This Week

Fabulous New Happy Fox Print, Red Castle

Red Castle has just launched this gorgeous new Happy Fox Print on their Cocoonababy support nest and their Babynomade.

We’re huge fans of the Cocoonababy Nest, we’ve used it for all our own babas. It’s a product that can help to improve the quality and the length of your baby’s sleep. It helps to reduce gastric reflux and startle reflex, two major problems that disturb sleep for little ones.

The Babynomade is a super-handy multi-use wrap-around blanket designed to be used in conjunction with your baby’s car seat, carrycot, and stroller.


Christmas Bedding, Bloomsbury Mill

Bring Christmas into your child bedroom with this fabulous new vibrant Winter Wonderland printed bed set from Bloomsbury Mill.

From Santa and his sleigh to reindeers and elves, kids will love this festive print!


All-New Amazon Echo

The stylish new next-generation Echo combines the best of Echo and Echo Plus in a single device. The new Echo sounds significantly better thanks to the addition of Dolby stereo sound it automatically senses the acoustics of your space and fine-tunes audio playback.

Time for Bed with Bing and Owly, Smyths

On Sunday 25th October 2020 the clocks will be going forward and whilst the extra hour in bed is considered a bonus for parents, it can really affect some children’s sleep patterns.

A good bedtime routine is fundamental in ensuring a seamless transition between daylight savings times, so, why not introduce a friendly face to your little one’s nighttime routine with this Time for Bed with Bing and Owly night light from Golden Bear?

Switch on the Owly light show to see colourful stars, moon and Hoppity project onto the wall or ceiling. Help your little Bingster gently drift off to sleep with the soothing music and huggable Bedtime Bing Soft Toy.

News Just In – Fireman Sam Has An Important Announcement 

Fireman Sam has JUST launched a Modern-Day Heroes campaign in a bid to raise vital funds for the DEC Coronavirus Appeal. He’s inviting kids to draw their very own modern-day hero, and post their efforts on social media using the hashtag #FindTheHero.

They’ll donate £1 to the DEC Coronavirus Appeal for every picture, up to £10,000. What are you waiting for? Get scribbling and impress Fireman Sam with your masterpieces.



Name Learning Mats, My Little Learner

These personalised Name Learning Mats are a fun and colourful way for young children to learn how to write correctly. My Little Learner knows that once muscle memory has been established it can be extremely difficult to undo which is why it is so important that letters are formed correctly from the very beginning.

There are lots of different learning mats available, from learning how to write their name, to practising alphabet and number formations. What’s more, My Little Learner’s triangle pens are fabulous for teaching children how to correctly hold and control a pen.

There are also some brilliant flashcards perfect for really little ones.


Little Tummy

Little Tummy is the UK’s first low sugar baby food which busy parents can have delivered straight to their door. Unlike other products on supermarket shelves, Little Tummy is not super-processed and therefore retains the flavours, textures, and nutrients essential for young children. It can be purchased as a one-off or as part of a subscription.


Fireman Sam Launches Modern-Day Heroes Campaign For Disasters Emergency Committee Coronavirus Appeal

Premature Baby Clothing Range, TU

TU at Sainsbury’s is launching its first-ever premature baby clothing range in partnership with Bliss, the UK’s leading charity for babies born premature or sick.

The gorgeous new 12-piece collection will cover 2-4lbs so finally, parents looking after really mini ones don’t have to worry about where to get their outfits from.

The collection comprises hats, bodysuits and sleepsuits, as well as multipacks and five-piece starter sets which are all available in a variety of adorable colours and prints



Phonics Lessons, Yoto

We’re huge fans of Yoto, the kids’ audio platform, and they’ve just launched a set of Phonics lessons to assist speech, listening and reading from home.

The Yoto phonics cards are designed based on the government’s official ‘Letters and Sounds’ phonics programme, to support pre-school children (aged 2 – 4/5) as they start to develop their reading skills.

Check out the Yoto player for your child – it plays hosts to all the favourites, from The Gruffalo to our favourite cat, Mog.


New Regenerated Cashmere Concept, b&t

Gorgeous knitwear company baby&taylor becomes b&t to enhance their sustainable commitment and to emancipate them beyond baby and kid knitwear. Shop a range of baby, kids, womenswear and even sweaters for doggies. You can also have lots of fun designing your very own hand-embroidered knitwear.

The brand is committed to producing 100% regenerated cashmere collection with an ethical and circular production entirely made in Italy.


Baby Wraps, Kura-Organics

Kura has unveiled its range of environmentally-friendly baby wraps made from organic and temperature-regulating materials.

The wraps are available in a range of stylish colours, and present a simple solution for keeping baby warm and cosy in their car seats and pushchair.

With an eye on sustainability, KURA has ensured that their cotton production is more sustainable than conventional cotton production and that all packing is recyclable.


Alphabet flashcard Set, Little Omo

These flashcards are a fantastic way to get children to learn and engage. Each card has bright coloured illustrations on the front and the card back features upper and lowercase letters. There are different complexions of characters featured, to allow your child to learn and engage with Little Omo characters that look just like them.


Boy Wonder

Boy Wonder is a design-led kids brand ethically made in Britain for 5-10 year olds.

The curated launch collection features unique hand-drawn prints that are inspired by a mix of Swedish print design and British cultural heritage including fish and chips & jelly & ice –cream!



The first 300 MyBaba customers to register to The Baby Show Live @ Home using discount LAHMYB20 will receive a FREE standard weekend pass to the event, each worth £20pp! Passes are allocated on a first-come, first-serve basis, so don’t missout! ENTER HERE.

The Baby Show has two AMAZING Baby Show subscriber discount ticket offers to the event! Only £10pp for a standard weekend virtual pass (saving you 50%) or £15pp + P&P, which includes a weekend virtual pass and a MadeForMums goody bag – you just pay the postage and package dependent on where you live. A weekend virtual pass allows you to log in where ever you are and whenever you would like. Get your code by signing up to The Baby Show’s e-newsletter here.

Want to shop, shop and shop some more? With over 150 leading and the best boutique brands, you are able to enjoy hundreds of exclusive show offers, shop new product launches, watch product demos, create your own wish-lists, bookmark your favourite brands, chat directly to brands via live chat and even arrange a one-to-one appointment.

Brands include Bugaboo, Cybex, Silver Cross, Mamas & Papas, Gaia, Babystyle, Ickle Bubba, Chicco, Stokke, Pampers, BabyBjörn, Joie, Pura and Snüz plus a plethora of boutique brands including Hippychick, Itsy Kids, Bluebell, Pattie & Co, My Precious Delivery, Dolittle Dumplings, Cuddledry, Nibbling, Shnuggle, Tommee Tippee and Zippy Up.

More brands will be announced shortly so sign up to The Baby Show’s e-newsletter to be the first to hear.

The UK’s Top Speaker Line Up

There will be 11 virtual stages, hosting the UK’s top baby and parenting experts as they share their exclusive tips and advice on birth, sleep, breastfeeding, fitness, nutrition, mental health, infant learning, first aid and more. You’ll be able to put your questions to the experts directly with the live chat function and build your own timetable by bookmarking live talks and push notifications. Talks will also be available on-demand for up to 48 hours after the show so you don’t miss anything.

Expert and guest speakers include My Baba’s speakers’ Infant Nutritionist Charlotte Stirling-Reed, The Modern Midwife, Rachel Fitz-Desorgher, Dr. Will Dooley, Rosey Davidson, Annabel Karmel, Professor Amy Brown, Milli Hill, The Parent & Baby Coach, Siobhan Miller, The Motherhood Group, Midwife Marley, Calm & Bright Sleep Support, Lucy Wolfe and many more. Timetable to be announced soon so make you don’t miss out, sign up to The Baby Show’s e-newsletter.

Toy Of The Week

SCOOBY-DOO! Adventure in the Mystery Mansion, Playmobil

Halloween is just around the corner and this SCOOBY-DOO! Adventure in the Mystery Mansion playset from Playmobil is the perfect toy to celebrate.

Spooky surprises await Scooby-Doo, Fred & Daphne in shadowy corners and creaky corridors of the Mystery Mansion. Beware of the trap door, dangling chandelier, secret hideouts, hidden doors, and trick staircase! Add some extra effects with the PLAYMOBIL app where you will see ghosts and ghouls projected as a hologram on the ground floor. SPOOKY!

Book Of The Week



Who’s Driving?, Amazon

A clever new play on the fable of the tortoise and the hare, WHO’S DRIVING? is the perfect story for drivers of all ages. The drawings are simply beautiful and it is guaranteed to be a book your toddler will not want to put down.

On the My Baba wishlist…

Washable Rug Puffy Sheep, Blue Almonds

Pyjamas, Tiffy and Tallulah


Start-Rite Shoes

Start-Rite Shoes promises serious fun for children in its latest autumn-winter collection.  Textures give us all the feels, with the latest range featuring shoes and boots in soft suedes and supple leathers in toasty shades of tan and khaki.  Shimmery metallics and sparkling patents ensure the party season is covered too, whatever it may hold this year.

With the message that feet are fantastic, the new styles will help children feel comfortable and confident from their first steps to everything that follows. 


Micralite’s Multi-Award Winning Compact Stroller Has A New Look

7 Things You Need To Consider When Choosing A Stem Cell Bank

For competitions and offers from our favourite brands, click here.

In The Spotlight

Tail-Wagging Transport For Your Pets!

Your furry friends deserve nothing but the best! Whether your pet is old but gold, has little legs, or you have a doggy or kitty diva on your hands, with the WonderFold Pet Stroller your pampered pets will have a PAWSitively perfect travel experience! This lightweight, portable and easy-to-fold 3-in-1 pet stroller, can be easily adapted into a portable car seat or pet carrier, meaning your playful pup can accompany you on every family adventure!



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