My Baba Measure / 19 November, 2020 / Christina Walter

My Baba Measure: What’s Hot This Week

Lily & Ribbon x Ali Bastian

Online maternity and nursing brand Lily & Ribbon has teamed up with actress and new mum Ali Bastian to present a collection of must-buy items for breastfeeding mums.

Ali and Lily & Ribbon want to help normalise the conversation around breastfeeding and has curated a collection of everyday essentials for mums who want to breastfeed with confidence in public.

Ali, who is known for her roles in Hollyoaks, The Bill and Doctors, says: “My breastfeeding journey hasn’t been easy, there were certainly moments I could have given up – but eight months in and we’re still going strong! Whatever perfect image I had in my head about breastfeeding, the first few months certainly didn’t look like that! All I can say is it does get easier and It’s become so settling now for Isla and I’ve become very attached to it! I’m so excited to have curated a range of items that l know will make breastfeeding mums feel amazing”

They are offering all My Baba readers 10% off with the code ALIXLILY10

Sleep Bags, Bloomsbury Mill

These gorgeous new Sleep Bags from Bloomsbury Mill are super soft in 100% organic cotton muslin. The 2.5 tog rating is ideal for most British homes, keeping baby cosy in room temperatures between 16 and 20 degrees Celsius.

They come in a gorgeous star print and are available in blue, grey or pink, perfect to match up with any nursery design.

Customised Photo Books by Bob Books

Making a photo book is one of the most rewarding activities you can undertake as you create a book of memories for your family to treasure forever. Bob Books makes it so easy to transform your best pictures into a beautiful, customised photo book. Perfect for gifting this Christmas and staying connected to your loved ones.

My Baba readers can save an exclusive 20% off Bob Books’ photo books. Simply enter code MYBABA at checkout when you create your book at Bob Books.

Fun Elves Behavin’ Badly Accessories

It’s almost time for those cheeky little elves to pay us all a visit and start causing lots of mischiefs.

Here are some fantastic accessories to help with the daily task of elf moving. From pyjamas and knitted jumpers to a swing you can hang from the tree, with this bunch of accessories, kids will be kept entertained for the whole of the festive season!

Home Styling, The Little Top

The Little Top have recently launched their fabulous collection of home styling products, setting out to bring happiness and fun into family homes. From gorgeous cushions and throws their home styling collection is heavy on the pompoms and feel-good colours and look stunning.

Kids Oclock

Kids Oclock is a marketplace dedicated to pre-loved items for kids from 0 to 10 years old. From clothing and toys to baby gear and equipment you can grab yourself a bargain and help to keep perfectly good unwanted items out of landfill. You can also list your unwanted items and lengthen their life by up to 10 years!

Dressing children in second-hand clothing is a really easy and affordable way of making fashion more sustainable.

In a world where we all need to do our part to use less and recycle more this is the perfect way of kitting your child out with fabulous products from one family to another.

The BabyBjörn Newborn Bundle

BabyBjörn have a selection of products to help parents with little ones from 0-3 years, enjoy this time at home as much as possible.

The BabyBjörn Newborn Bundle features the multi-award-winning BabyBjörn Baby Carrier Mini, and BabyBjörn Bouncer Bliss in 3D Jersey fabrics. It’s a super-soft and comfortable place for your newborn – with optimal ergonomics and fabrics designed to be soft on delicate newborn skin. 

There are many benefits of babywearing for maternal mental health, as well as bonding by keeping your baby where they are happiest, close to your heart and perhaps most importantly it allows parents to be hands-free to get things done and go out for a walk while their baby is close to them.

The Bouncer Bliss allows your baby a safe place to rest or play, no batteries are required as the bouncer operates just on baby’s own movements, helping develop motor skills.

The Baby Carrier One can be used from newborn all the way up to 3 years old. It’s available in cotton or cool mesh fabric in a variety of colours and offers hours of comfy carrying with superior back support for parents with a padded waist belt and shoulder straps.

The carrier can be used in four different positions to grow as your baby does, for perfect carrying ergonomics. This premium baby carrier is used from newborn, facing the parent, then from 6 months the baby can look out on the world, then from 1 year, it can be used as a back carrier.




WoolChair, moKee

The gorgeous moKee nursing chair has been given a colourful makeover. Now available in Grey, Bottle Green, Ice Blue and Mustard! The perfect way to put a little colour into your home or nursery.

Black Friday Deals, Bugaboo

Enjoy early access to Bugaboo’s Black Friday deals by clicking this link and using exclusive access code MB-VIP.

You can enjoy 35% off the Bugaboo Ant, 25% off the Bugaboo Bee 5, and 20% off the Bugaboo Chameleon 3 Plus.

The access code will active on Friday 20th November and will be live until Wednesday 25th November.

St Martin-in-the-Fields

Come together with your family and friends this winter on Sunday 13th of December either personally or virtually and raise money for much-needed charity, St Martin-in-the-Fields.

Whether you fancy a virtual roast dinner with loved ones from afar, a virtual quiz with your family, or some fun and games with your household – there’s plenty of digital-friendly activities to enjoy, whilst donating any spare money or change to the charity.

St Martin-in-the-Fields is a charity that supports people away from homelessness and is best known for its annual Christmas appeal with BBC Radio 4.

For more information about the charity and how you can support them this Christmas with a Sunday Gathering, visit:


Auverture & the Auverture Impact Initiative

In March 2020 when life changed so much for everyone, Auverture launched an industry-wide impact initiative providing financial support to individual designers and sustaining fine jewellery craftsmanship to weather the Covid storm.

This has now become a permanent initiative. Auverture will be launching exclusive products and collections, where all proceeds go towards sustaining human progress, both environmental and social.

The first of these initiatives is the Rainbow Impact Initiative. A series of 7 coloured bracelets will be made in limited quantities to raise funds for environmental and social change across the sector.

Bracelet 1 – The Green Malachite sold out within a week
Bracelet 2 – The Yellow Buttercup (being restocked now)
Bracelet 3 – The Blue Lapis just launched this week
Bracelet 4 – The Purple Amethyst will be available to pre-order from December

The other 3 bracelets will launch in 2021.



CBeebies announces Christmas in Storyland

CBeebies will be spreading some festive magic this December with the return of the much loved annual Christmas Show.

Christmas in Storyland is set in an enchanting world, featuring a cast of CBeebies favourites, upbeat songs and dances and a range of characters including a yodelling Yeti and singing sea creatures to bring much-welcomed Christmas joy to living rooms across the UK.

Toy Of The Week

Numberblocks MathLink® Cubes, Learning Resources

Following on from the huge success of the hit show, Numberblocks Learning Resources have launched Numberblocks MathLink® Cubes.

With these clever cubes, your little ones will be able to create their very own Numberblocks characters and learn numbers and sums at the same time!

Book Of The Week

It’s A Long Night For Santa, Cranthorpe Millner

‘It’s A Long Night For Santa’ is an uplifting original Christmas adventure with heartwarming illustrations.

The story depicts the journey of a little brown moth who helps make Christmas dreams come true for children all around the world as he helps Santa deliver presents to little boys and girls.

On the My Baba wishlist…

Clelia Cashmere Hat, Cashmirino

Read Next

The Best Family Board Games For All The Family This Christmas

Top Christmas Gifts For Kids 2020: What’s Trending

In The Spotlight

Discover Zara Timelesz Kids Summer Collection, Where Style Meets Comfort For The Little Ones

This season’s collection features playful prints, vibrant colours, and lightweight fabrics perfect for warm-weather adventures. From breezy dresses and shorts to trendy tops and swimwear, each piece is designed to keep kids cool and fashionable all summer long. Crafted with care and attention to detail, Zara Timelesz ensures that your child can enjoy both comfort and style. Embrace the sunny days ahead with the Zara Timelesz Kids Summer Collection, and let your kids shine in effortlessly chic outfits.



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