My Baba Measure / 3 December, 2020 / Christina Walter

My Baba Measure: What’s Hot This Week

Zita West to launch HUG

The COVID-19 pandemic is having a profound impact on fertility and IVF related anxiety and stress. Almost 40% of women report high-stress levels, anxiety and depression when struggling with fertility and IVF issues.

Women can no longer access fertility treatments, tests and investigations or rely on routines blood tests or scans; they just have to be. The mind can have a very powerful influence on the whole process of conception. Negative thoughts, emotions and behaviours can lead to increased anxiety and depression and sabotage goals to conceive and almost 40% of women report high stress levels, anxiety and depression when struggling with fertility and IVF issues.

This is what has led Zita West to launch HUG, a new fertility service born out of lockdown to help women combat the heightened stresses and strains that fertility and IVF can bring whilst we live in this pandemic – and once we come out the other side of it as well.

HUG is a transformational set of coaching tools, techniques and guided visualisations, delivered through an easy to access online course. HUG helps women overcome fears, challenges and reduce stress and anxiety, for optimal health and fertility.


Top tips, techniques and solutions from Zita for women who cannot access their fertility and IVF services as normal – what can they do to boost their chances of conceiving from the comfort of their own home. Within this Zita can explain:

  • The powerful role of the mind in fertility – visualisations to help boost fertility
  • Stress and fertility – what’s the link and what are the solutions?
  • Breathwork for fertility – tapping into your Autonomic Nervous System for fertility…and much more!


Pixie Nightlight, Beaba

The Beaba Pixie Stick Night Light is perfect for babies and small children. It can be used on its charging base as a fixed night light, or as a portable lantern, perfect for those night feeds.

It has two light intensities: a soft light for reassuring baby at bed time and a brighter light for reading a book or when moving about in the dark.


Neodream Barbie Backpack, Samsonite

The NEODREAM BARBIE collection celebrates Barbie’s 60th anniversary with a trendy and inspiring mini-me capsule collection for kids and adults on the go. Barbie’s iconic retro logo is featured in shiny sequins on all bags, and the small kids’ backpacks are exclusively furnished with mini furry pom-poms.

The NEODREAM BARBIE collection matches perfectly with the NEOPULSE BARBIE collection for an ultimate mini-me Barbie look!

NEW Snuggle Slipper Selection, Start-Rite

Start-Rite has just launched these gorgeous moccasin style Snuggle Slippers and we love them.

Each slipper presents a different motif, from loveable dogs and dinosaurs to out-of-this-world space, sharks and adorable bunnies. Little ones will feel super comfortable in the soft suede and cosy faux fur lining which is designed to keep their toes toasty and snug.


Soak For Bits, My Expert Midwife

Soak for Bits is the latest product launch from My Expert Midwife, and is a soothing bath soak specifically designed to restore the perineum and help women recover after childbirth.

Clinical data shows that 9 in 10 first time mothers who have a vaginal birth experience perineal trauma, which can cause significant discomfort during the postpartum period. To help soothe and relieve perineal discomfort, My Expert Midwife’s team of experienced midwives have developed Soak for Bits, which can be used alongside their bestselling product, Spritz for Bits.

Made with premium quality Epsom Salts, which are known to rejuvenate tired and aching bodies, Soak for Bits contains expertly chosen essential oils. These include tee tree, bergamot, and calendula which have been shown to provide instant relief from perineal soreness, and arnica which can soothe muscle aches and reduce swelling, providing new mums with much-needed relief from perineal discomfort after birth.



My Expert Midwife believes that taking a relaxing bath after childbirth should be an essential part of a new mother’s postpartum recovery routine, particularly after an episiotomy or tearing during birth, as this can help to ease pain, promote healing, and give good hygiene to the perineal area. Simply adding a scoop of Soak for Bits to a warm bath is recommended to further aid recovery, by encouraging blood flow to the perineal area and helping to reduce soreness and inflammation.

The December Daily Dash

The December Daily Dash challenges participants to cover the distance of 5K every day throughout December.

Whether you run, walk or jog, this month-long fundraising event is a great way to keep fit throughout the festive season while raising vital funds for charity!

It doesn’t matter how you take it on, with friends, with family or on your own – do it for yourself, do it to support a loved one, or do it to raise vital funds for Sue Ryder, a charity which provides compassionate end of life support, neurological care and bereavement support services.

Now in its sixth year, The December Daily Dash challenge was created by Berkshire couple, Jackie and Mark Smith in 2015, after Jackie’s Dad received amazing care from Sue Ryder in the last few months of his life. The challenge has since grown from 13 participants to over 550 last year, raising more than £100,000 for Sue Ryder to date.

To take part, sign up at December Daily Dash and record your daily distances.




New Leggings, BONDS

The latest range of leggings from BONDS has taken inspiration from the natural world (past and present). The range features different tigers, rhinos, giraffes, rockets and space, as well as the odd dinosaur thrown in for good measure.

Destined to be as popular as ever with their bold, colourful designs, BONDS are a super-comfy go-to for little ones.


Christmas Cards, La Petite Pomme Shop

Ditch the high street Christmas cards this year in favour of an independent artist and send your loved ones something truly special this Christmas.

We love these beautiful illustrated and customisable Christmas cards from La Petite Pomme Shop. Every little detail is carefully thought through to pull a smile on your face when you finally unpack your order.

La Petite Pomme Shop also offers a handwritten card service available to take all the hassle out of writing your cards.

The NatureDoc Hug Factor Awards

Everyone needs a hug right now and NatureDoc has come to the rescue with their Hug Factor Awards 2020, given to outstandingly huggable brands in the family health space.

Developed as an antidote to all the stresses and strains that everyone is experiencing in lockdown, Lucinda Miller and the team at NatureDoc wanted to celebrate and reward brands – particularly in the mother, baby and parenting sector – that are going the extra mile to give their customers a virtual hug. This may be through creating a unique product to help support people through this challenging time, or simply by offering a product that makes a small difference in making the day that little bit easier in the moment.  The #HugFactorAwards were devised to be the next best thing to a real hug!

The winners of the 2020 awards include:  Lizzie Loves, Necta & Hive, Pukka Herbs, Raw Chocolate Company, Spots & Stripes and Unbeelievable Health

Lucinda Miller, founder of NatureDoc, said:

“Several of the award-winning brands are start-ups or have launched in the last five years. They truly deserve to be recognised for their dedication to health and wellbeing, especially with children. We hope that the Hug Factor Awards will provide some joy to these wonderful brands as we can’t wait to see what they have in store for their customers in 2021.”


Donations Doubled, Tommy’s

As a charity, Tommy’s understands that the needs of dads and partners are often overlooked during the pregnancy journey and when going through baby loss. There is very little support there for them.

That’s why Tommy’s is calling for dads and partners to be more included and supported along the pregnancy journey, to improve all parents’ mental health and wellbeing. The charity is currently raising funds to create an information and support hub, tailored to meet the overlooked needs of dads and partners. Donations made from 1-8 December 2020 will be doubled through the Big Give campaign.

Dads and partners need to know they don’t have to face anything alone, but @tommys needs your help to do this. Please head here and consider donating today to help this important cause.


Bed & Bath Bundle, Cheeky Rascals

The Cheeky Rascals Bed & Bath bundle includes everything you need for a blissful bath time followed by a great night’s sleep. The bundle includes a Bath Support, Cuddledry Handsfree Towel and a Love To Dream Swaddle UP. A must-have for new families in 2021, and a fantastic gift idea for any expectant parents out there.

Toy Of The Week


Tiny Towers, Baby Boosa

Made from ultra-thick, high grade buttery soft silicone, these tiny stacking toys from Baby Boosa are great for supporting and improving dexterity and coordination. They’re also soft and suitable for teething on.

Suitable for babies 6 months +.

Book Of The Week

Hank The Hungry Monster

This children’s storybook is based around the topic of the mental health illness OCD in children, which has proved particularly prevalent in the uncertain times of the pandemic. A new normal of increased handwashing and social distancing during a time of high anxiety can often trigger OCDs to form.

Hank The Hungry Monster is the perfect read for children and parents seeking to understand the effects of OCD, recognise the traits and triggers and encourage healthy discussion of the condition.

On the My Baba wishlist…



Suitable from newborn to approximately three months, the Cocoonababy is lightweight and easily portable, so whether you are both chilling in the living room, or grabbing a quick bath or shower or doing things around the house, baby can be right by your side. Plus, the Cocoonababy can also aid baby’s development too!

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smarTrike Traveler

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The smarTrike Traveler is more than just a stroller. It seamlessly transforms from a compact stroller to a trike, adapting as your child grows from 6 months to 4 years old. Easy to assemble, it features four stages, supporting every stage of your child’s development and making outings a breeze.



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