My Baba Measure / 21 January, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

20% off all products at Matchstick Monkey

To celebrate the launch of the natural and organic Matchstick Monkey Babycare Collection, protecting little bodies and parents too, the award-winning brand is offering 20% off all products, including teethers and gift sets until 1st March 2021.

With a growing selection of new animal teething toy designs and sets including a first toothbrush, Matchstick Monkey continues to keep our growing teeth on edge!

You will find that the natural and organic Babycare Collection with an apricot & chamomile scent is truly fabulous and, is not just for nourished hair, soft skin or sore bottoms! The SOS Baby Balm in the range is a lifesaver for so many things… dry skin patches, soothing sore hands from constant washing, moisturising nails and cuticles and of course protecting both little and big bodies!

We already know that Matchstick Monkey teethers are a baby’s best friend and an absolute essential for all teething babies. Click here to check out Matchstick Monkey and don’t forget to use the code MYBABA20 at checkout!

Jib True Wireless Headphones, Skull Candy

We’re huge fans of Skullcandy, and had to share news of the launch of their new pair of earbuds in the affordable true wireless category. Perfect for older kids, Jib True are simple yet rich in features and are really easy to use earbuds.

The buds have 22-hour battery life, IPX4 water resistance, solo bud use and noise isolating fit!

The earbuds retail for £39.99 and can be found with other amazing products over at

New Toddler Backpacks, LittleLife

Check out this awesome range of backpacks by LittleLife.

We all appreciate the amazing work our emergency services do but this pandemic has raised our respect for them massively. These new toddler backpacks are a fantastic way to let your little one be a fireman, police office or paramedic. The backpacks have high vis details and a fantastic blue light, which flashes when tapped!

Frozen Crafts, Activites, & Science Experiments for Homeschooling and Beyond! 

Looking to give the kids a break from homeshooling, or running out of ideas for the little ones in Lockdown?

Here comes Frozen to the rescue once again. There’s a fabulous range of Frozen merch available at Toys & Bears, with games and activities suitable for every age.

There’s an Aqua Doodle kit for toddlers and puzzles grouped by difficulty and ages (from 3 and up). For the older children there are slime kits, art desks and even science experiments perfect for school-aged children.

Aerloom, Ergobaby

The NEW Ergobaby Aerloom carrier is made to fit into parents’ daily lives, empowering them to live active, on-the-go lifestyles with baby, while still feeling like themselves.

Through its FormaKnit fabric and streamlined design, this carrier redefines the way parents think of comfort through fit, lighter weight, and airflow.

Suitable for babies newborn to 3 years of age.

Natural Birthing Company

If you’re lucky enough to be expecting or know somebody that is, do check out the gorgeous range of really useful products from the Natural Birthing Company. There are different gift sets available for pregnancy and beyond, all beautifully packaged, making them the perfect baby shower gift.

Developed by midwives, aromatherapists and chemists, the Natural Birthing Company’s products are vegan, and designed to treat the real symptoms of pregnancy and postpartum.

Sophie By Me!

To mark 60 years, families around the world are being invited to get involved in designing a limited-edition version, Sophie By Me! Voting is now open for three weeks (closing on 7th February), and during this time everyone is welcome to create and vote for their favourite.

True to her heritage, Sophie la Girafe is made in exactly the same way she was at the very beginning. She’s made from 100% natural rubber derived from the sap of the Hevea tree. A flexible teether that’s made from renewable, natural materials and food-grade non-toxic paint, for the safest and most natural teething toy.

Children’s Bedding, Forivor

Forivor was founded in 2016 by Rebecca Monserat and illustrator Alice Ruby Ross, and together the pair have created a range of organic children’s bedding with a painterly, otherworldly aesthetic that is underpinned by a deep commitment to sustainability.

Deeply rooted in the magic and wonder of childhood experiences, the brand’s timeless pieces are designed to inspire children to fall in love with wildlife and its habitats, while sparking their innate curiosity and nurturing their creativity. They are also made using only organic and recycled materials, always with environmental security and socially conscious production methods at front of mind.

This December, the brand launched at Liberty London, and now stocks a range of their products. There’s the iconic ‘Enchanted Forest’ collection, with its friendly oak tree filled with woodland creatures, and ‘Legends of the Sea’, which reveals a secret world of underwater life, as well as a brand new collection, ‘The Space Above the Ground’, which explores a treetop world inhabited by birds and butterflies, caterpillars and beetles, who emerge at night for convivial revels under the glow of the moon and stars.

The collection is accompanied by Forivor’s first children’s storybook!



Yoto Headphones, Yoto Play

The Yoto Player now has it’s own Yoto Headphones, designed especially for young ears of all ages.

With a kid-safe volume limiter, a premium braided cable (we all know how heavy-handed kids can be) and a daisy chain feature allowing two children to listen to one Yoto Player together, these headphones are perfect for use at home or on the go.

With a rubberised finish and adjustable headband, the lightweight yet durable Yoto headphones are perfectly comfortable for long periods of listening and come complete with its own cloth travel bag.

Toy Of The Week

SO Sand DIY, Smyths

If you’re looking for ideas to keep preschoolers and primary aged children amused, check out the range of So Sand products for kids aged six and up.

As sensory experiences go, So Sand DIY is pretty special. There are products for all budgets, and brilliant for kids who want to get creative.

Book Of The Week

Bounce Back Jack, Amazon

EYFSHome has teamed up with professional Rugby player Jack Maunder, from Premiership Rugby Club Exeter Chiefs, to create Bounce Back Jack.

A heartwarming story that will motivate children, families and carers to be resilient, and “to try, try again”. Bounce Back Jack is written in a way that will inspire its readers to persevere with positivity.

Profits from the book will go to Jack’s chosen charity.

On the My Baba wishlist…

The Bestseller Set, Little Butterfly London

Shreddy Shark Teether, Matchstick Monkey



Baby Carrier Mini, BabyBjörn

Swedish family company BabyBjörn is busy taking 2021 by storm with the launch of New Classics, their new leopard print baby and toddler collection, and we LOVE it!

Read Next

Homeschooling: Expert Tips, Best Learning Kits And FREE Downloadable Resources

WIN! £100 To Spend On Organic Loungewear With LoveLux London

For competitions and offers from our favourite brands, click here.

In The Spotlight

Cool Meets Comfort: NEW Evolve Bouncer In Mesh

The Ergobaby Evolve Bouncer is a summer baby essential. The NEW breathable mesh fabric combines coolness with comfort, providing a soothing chill-out spot for your little love. It evolves from a cosy newborn lounger to a calming infant bouncer, to a fun toddler seat.

Each bouncer comes with a removable, ergonomic newborn insert that supports baby from head to hips, making it suitable and supportive from birth (2.5kg) to toddlerhood (13.2kg).



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