My Baba Measure / 25 February, 2021 / Christina Walter

My Baba Measure: What’s Hot This Week

Cool About Camo, Next

Camo for kids is back this season, and we’re mega excited. And where better to indulge in the latest fashion trends for kids, than Next?

As Britain’s number one online clothing retailer, Next has a fabulous selection of camo fashion, so your little soldiers can flaunt this super-cool print with ease. There’s everything from shirts and shoes, to bucket hats and hoodies. What’s great about camo is you can pair this awesome print with pretty much any wardrobe staple.

Here are just three pieces from the new collection. To see the entire range, head over to Next.

Homecooked Baby Food Delivered, Sweat Pea Spoons

Sweet Pea Spoons are a Richmond based mother and daughter team busy preparing and delivering handmade fresh baby and toddler meals to your doorstep.

Sweet Pea Spoons meals cater to babies in the early stages of weaning with their 7+ months range, right the way through to their toddler meals for children aged 12+ months. Their aim is to  help guide you through the complex world of weaning with healthy, fresh, home cooked food.

Sweet Pea Spoons meals are gently cooked, then frozen; preserving all nutrients and locking in goodness. Every flavour has been expertly developed with a nutritionist using seasonal ingredients to familiarise your baby with diverse flavours from an early age.

Take the hassle out of your busy day, avoid the supermarket shop and ensure you’ve always got tasty and nutritious food on hand that you can trust. Prices start from £24 per week, available to order on


The Boob Life, Tommee Tippee

This week Tommee Tippee unveils its bold new campaign: The Boob Life. Featuring real-life mums and their babies, The Boob Life, is an unapologetic celebration of these women, their bodies and their choices, acting as an open pledge to support every parent through every second of their feeding journey – whenever, wherever and however they may choose. Here to make a stand, The Boob Life affirms that there is no ‘one size fits all’ in parenting and seeks to give mum the confidence to do what’s right for her.

New global research commissioned by Tommee Tippee revealed that a staggering 93% of mothers felt their mental, physical and emotional struggles with feeding had gone unacknowledged. With continued debate around breastfeeding in public spaces or social media platforms, it’s no surprise that only 1 in 10 young mums said they felt comfortable breastfeeding in public; almost a quarter even felt embarrassed to feed in front of their own friends, yet alone elsewhere!

Fuelled by these results, Tommee Tippee is set on bringing feeding to the fore. Launching on 2nd March, Spill the Milk, a unique six-part digital content series hosted on Tommee Tippee’s Instagram, will follow The Boob Life, hosting conversations with these real women on their experiences of feeding and motherhood. A relaxed and honest account of their stories; think spilling the milk on all the gritty details no one talks about – from difficulties with latching and milky stains on t-shirts to coping with feelings of judgement and failure.


DIY Light Up Bath Bomb Case, So Bomb

Keep the kids amused at bathtime with this awesome bath bomb kit by So Bomb.

The So Bomb DIY Light Up Bath Bomb Case makes creating amazing bath bombs so easy! Each kit comes with three cosmic colours to collect and a special collectable LED light. Once your bath bomb is dissolved watch the surprise light up and change colour.

Age Suitability: 6 Years +

Swaddle UP Rainbows, Love To Dream

Bringing you sunshine and rainbows, the team at Cheeky Rascals are thrilled to share the latest Love To Dream Swaddle UP print.

Featuring an adorable tonal design, the award-winning, revolutionary swaddle will brighten up the rainiest days and encourage only the sweetest of dreams! Featuring a scandi inspired colour palette, the adorable print is perfect for any new arrival – whatever the weather!

Offering a twist on traditional swaddling, Love To Dream encourages little ones to sleep in their natural ‘arms up’ position to gain a better quality of sleep for a longer period of time. Working closely with sleep expert, Lucy Wolfe, the Love To Dream website also offers an abundance of expert tips and advice covering Q&As, safe swaddling and sleep deprivation.

3-in-1 Ride With Me Motorbike, VTech

VTech’s colourful and versatile 3-in-1 Ride with Me Motorbike is designed to capture the imagination of little ones and support development throughout the early years. This awesome new ride-on features three impressive modes of play.

In its first mode, the colourful new toy forms a push walker to support those very first steps, before transforming into a three-wheeler ride-on for steady driving adventures. When the time is right, parents can then switch to the third mode, a two-wheel ride-on, which encourages little ones to practice balancing and riding their very own motorcycle!

Ideal for keeping children active and sparking little imaginations, the 3-in-1 Ride with Me Motorbike features a light-up dashboard and ignition key, as well as over 80 songs, sounds, melodies and phrases. So, whether children are taking those wobbly first few steps, zooming around singing to their favourite songs, or cruising along as they learn about colours and the community, the 3-in-1 Ride with Me Motorbike is sure to keep them entertained!

Perfect for a first birthday or lockdown gift, this new ride-on is bound to keep children busy at home and will be a toy to enjoy for years to come, as well as to pass down to little siblings and cousins.


The iconic and multipurpose rain cover brand, BundleBean, is delighted to unveil two brand new prints for SS21. Launching on the 23rd February, the new vibrant blue seagull and metallic gold bee prints are sure to add a splash of colour to the range of outdoor accessories, perfect for adapting to any family adventure this spring.

Both new prints will feature on the brand’s iconic and best-selling 5 in 1 BundleBean GO, the versatile and award-winning 5-in-1 product that adapts seamlessly to create a toasty footmuff for pushchairs, as well as a snug cover for car seats, rear-mounted bike seats and all types of baby carriers.

Keeping little ones cosy and dry in all weathers, BundleBean GO is ideal for every family adventure, suitable from newborn up to 4+ years.

Valley Explorers, Yeo Valley Organic

As children look forward to getting back to school and playing outside again, new research published this week reveals that UK parents are being outsmarted by a generation of nature-loving kids. The UK’s leading organic brand, Yeo Valley Organic, conducted the research which found that two-thirds of parents have been outsmarted by their children’s knowledge of the birds and the bees in terms of wildlife and nature.  An encouraging 72 per cent of children also said they are keen to learn more about the natural world so they can help wildlife and nature in the future.

To celebrate and feed this appetite to learn about the outdoors, Yeo Valley Organic is launching the Valley Explorers education series.  In the video led series, starting on Monday 22nd February, the brand will teach children about how to put nature first and offer fun activities for kids to do in these last few weeks of homeschooling.

Sarah Mead of Yeo Valley Organic, said: “Children love spending time outdoors and are curious about everything.  They absorb so much information, especially when it comes to learning about nature and the future of our planet. I think it’s great that the next generation are so passionate about learning about nature and the environment. That’s why we wanted to launch our Valley Explorers videos to help children learn more about how any why they need to put nature first – and hopefully persuade some of their parents too!”


Nap Mats, Bloomsbury Mill

The new Nap Mats from Bloomsbury Mill are a brilliant solution for when your toddler needs to take a nap away from home. Perfect for camping, beach trips and sleepovers, they can also be used at home to provide comfort during the day.

Available in three adorable designs, including the brand’s popular Safari Animals theme, Nap Mats are priced £29.99. We want all three!


Myleene Klass Kids, Next

Check it out! NEXT and Myleene Klass Kids have announced a new licensing collaboration – a funky capsule clothing collection for newborns and children, designed and created exclusively with NEXT.

The collection also boasts a selection of homeware including soft furnishings and nursery accessories.

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The Baby Show

My Baba’s founder Leo Bamford will be talking about sustainability, with editor Ellie Thompson reviewing some must-have products. Celeb guests include This Morning’s resident doctor Dr Zoe Williams, Binky Felstead and Dani Dyer who will be interviewed by Zoe Hardman & Georgia Dayton aka Made by Mammas.

Be one of the first to register and win a complimentary Access All Areas pass so you can log in, sit back and enjoy three days full to the brim of everything baby! Save £££s from The Baby Show Live @ Home’s exclusive show offers from over 160 leading and boutique baby brands and listen to over 40 expert and celebrity speakers share their invaluable top tips and advice.

Your complimentary Access All Areas pass is FREE and unlocks a world of baby shopping heaven, amazing show deals, competitions, informative buying guides, product demos and top product picks for those must-haves PLUS topical and supportive on-demand videos. It also gives you entry to Baby Show TV and unlocks all of the LIVE exclusive expert talks, panel discussions, Q&A and celebrity interviews. PLUS, you can also log in and watch all the on-demand videos and talks for up to one week after the event.

Monthly Subscription Boxes From £36.00, Moo Free

As a mama to two CMPA kids, the Moo Free Moo Free subscription box is a godsend. Full of high quality, great tasting dairy and gluten free vegan chocolate, so you kids don’t have to miss out on those treat times.

You can sign up for either a three or six-month subscription.  Each box contains between £12 and £15 worth of goodies from the Moo Free range and occasionally includes a gorgeous artisan bar or something from Moo’s new product development kitchen.

All Moo Free products are dairy free, gluten free, soya free and suitable for vegans and plant-based diets.

You can find Moo Free in leading supermarkets including ASDA, Tesco, Sainsbury’s, Morrisons, M&S, Ocado and Waitrose; or buy online at Moo Free Chocolates.


New Children’s Menu, Wahaca

Wahaca has just launched a children’s menu for takeaway and delivery. The tasty new dishes have been created with younger palates in mind and are available now for takeaway, click & collect and for delivery via Deliveroo.

Kids will love getting hands-on with Wahaca’s Build Your Own Tacos filling two soft tortillas with a choice of grilled free-range chicken, roasted seasonal vegetables or sustainable, MSC-certified fish. Little foodies also get lettuce, cheese and freshly-made guacamole to top up their tacos, as well as sides of veg stick dippers and crunchy tortilla chips. And creative juices don’t need to stop flowing once the tacos have been devoured, as each meal comes complete with a fun activity sheet and colourful crayons.

Toy Of The Week

New Power Machines, SuperThings

Magic Box Toys is excited to announce the launch of their new SuperThings Power Machines. Using everyday objects and food as collectable characters, SuperThings taps into the ever-popular hero vs villain format which has proved immensely popular.

There are over 80 new SuperThings characters to collect along with new power jets, power bots and battle spinners, let the battle commence!

Book Of The Week

Alexander and the Curly Wurly Caterpillar, Libri Publishing

The first book in The Alexander Books series, Alexander and the Curly Wurly Caterpillar follows the adventure of the main character Alexander, after he loses his favourite toy ball in a dark and scary bush. Alexander has to crawl in past prickly thorns and flower buds to try and retrieve it. Once in the bush he gets lost, cold, wet and dirty and needs help to get out. With help from a magical caterpillar (and a few magic words) Alexander is saved and returns home with his favourite ball. However, all is not as it seems. When Mum realises Alexander is still muddy and his clothes are torn, Alexander is in trouble again.

On the My Baba wishlist…



Freestyle Flex™ 2-Phase Double Electric Breast Pump

The Freestyle Flex is a double electric breast pump designed to fit into your life: its lightweight with a compact design and USB-chargeable battery, giving you the flexibility to express wherever and whenever you like, with no compromise on pumping performance.

Read Next

Dropping NOW! SS21 Kids Fashion From Some Of Our Favourite Brands

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For competitions and offers from our favourite brands, click here.

In The Spotlight

Eaton Square Nursery Schools

At Eaton Square Nursery Schools, we offer a nurturing and stimulating environment for children aged 2 to 4 years old, with a rich and varied curriculum that encourages curiosity, creativity, and confidence. Our experienced and qualified staff are committed to supporting each child’s individual needs and interests. We have four nursery classrooms in two locations: Eccleston Square and Lupus Street. Eaton Square Nursery Schools children enjoy the benefit of priority admission to Eaton Square Prep School.



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