Living / 13 April, 2026 / Ellie Thompson
Not every play moment needs to be loud, busy or full of action. Sometimes, especially with babies and toddlers, it’s the quieter moments that matter most.
The new My Mario soft toys range leans into exactly that. Designed for comfort as much as play, these are the pieces that naturally slot into everyday routines, whether that’s a cuddle in the buggy, a familiar face at bedtime or something small to keep little hands occupied while you’re out and about.
There’s something reassuring about toys that don’t require any setup or effort. The ones you grab without thinking, because you know they’ll do the job.
The My Mario soft toys collection includes a mix of plush toys, cuddle cloths and simple sensory rattles all designed to support those in-between moments throughout the day.
The classic Mario plush works as both a toy and a comforting companion, something that can move from playtime to bedtime without fuss. The Mario Security Blanket Plush is especially lovely for younger babies, offering a soft, soothing texture that quickly becomes familiar and reassuring during naps or quiet time.
They’re simple, but in the best possible way.
Alongside the softer comfort pieces, the range also includes a trio of character-themed rattles, featuring Rattle Super Mushroom Rattle Mario and Rattle Super Star). These are designed for early sensory play, encouraging babies to grasp, shake and explore. It’s a gentle introduction to cause-and-effect, helping them understand that their movements can create sound and reaction, all while keeping things calm and manageable.
Because they’re lightweight and easy to hold, they work just as well at home as they do tucked into a changing bag for days out.
What makes this collection stand out is how effortlessly it fits into everyday life.
These aren’t toys that demand attention. Instead, they support it. They help with winding down, settling in, and creating those small moments of comfort that become part of a child’s routine.
And of course, having a familiar character like Mario at the centre of it all makes that transition even easier. There’s something about a recognisable face that helps little ones feel instantly at ease.
If you’re looking for a gift that feels both special and genuinely useful, this is exactly the kind of thing parents appreciate.
Soft toys, cuddle cloths and rattles are the items that get used every day, not just once. And with that added Mario charm, they feel a little more fun and memorable, too.
If you love the idea of bringing a bit of Mario into your child’s world, but in a calmer, more comforting way, the My Mario soft toys range is a lovely place to start.
Perfect for babies, toddlers and all those quiet moments in between.
From plush companions to soothing rattles, discover the My Mario soft toys range and add a little comfort to everyday routines.
With a little water, love and care, watch your Luvibub magically sprout from the soil and transform into a cuddly baby doll. It’s a playful twist on nurturing, giving little ones the chance to care for their very own baby, while discovering feelings and emotions along the way. Because with Luvibubs, love really does make little things grow.
My Baba Measure / 26 August, 2026
