Baby & Toddler / 16 May, 2022 / Ellie Thompson

The NEW Consciously Curated Babycare Collection You Need To Know

Award-winning baby brand aden + anais has launched a new organic babycare range, made exclusively from 100% organic cotton muslin. This consciously curated collection is the first collection by aden + anais to be GOTS-certified, and promises to lead the way when it comes to the brand’s future methods of production.

The new range embraces a delicate and soft colour palette, exploring three hand-printed prints, Earthly, Animal Kingdom and Outdoors. Inspired by the forest, the designs encompass warm tones of blue, wheat, grey, sage, blush, and amber. Each dreamy theme comprises 4 and 2-pack swaddles, burpy bibs, a dream blanket, musys, and a classic sleeping bag available in three sizes.

What are GOTS certified baby clothes?

GOTS-certified organic cotton baby clothes are produced in an environmentally and socially responsible manner, from farm to final product. It’s the top certification for non-toxic clothing, ensuring garments are made in line with the strictest ecological, social and processing standards.

In their commitment to sustainability, all future aden + anais collections will be made from 100% organic cotton, so pieces will last a lifetime.


The Earthly collection features whimsical hand-drawn flowers, fluttering butterflies and forest mushrooms in pastel pink, blue and grey.


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‘Outdoors’ beautifully encapsulates a magical range of prints in blue and grey hues. The forest theme includes hand-painted prints of different shaped trees, leaping deer, squirrels, owls and mushrooms.


Animal Kingdom

The Animal Kingdom collection from aden+ anais is delightfully gender-neutral, featuring a whole host of cute animal-themed prints, including a lion, elephant, turtle, and zebra.



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Sponsored content in collaboration with aden + anais

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New Funwear - John Lewis

John Lewis has relaunched kidswear and it’s a whole lot of fun. Get ready for half term and discover 80 kids’ brands at John Lewis. Shop now with 20% off selected kids’ brands. Shop for baby, children, Tweens or Teens clothing collections and home.


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