Rainbows have been springing up all over the country this year as a sign of positivity and hope, so it’s no surprise the rainbow is now a major trend in kidswear.

The rainbow is no stranger to Frugi, the UK’s leading ethical and organic baby and children’s wear company. Colourful vibes and rainbow prints have been at the heart of their collections since year dot. Frugi uses ethically sourced GOTS Certified organic cotton to make their playful range of children’s wear for boys and girls up to 10 years old. Organic cotton is kinder to the environment and much softer than conventional cotton, which means clothes last a lot longer.

This stand-out collection of rainbow-themed fashion for kids is at the top of our wish-list this season. There’s everything from cute summer dresses and awesome tees and dungarees, to towelling clothes perfect for the beach.

The collection is brought to life by Frugi’s whimsical characters, so keep your eyes peeled for skateboarding cats, unicorns and sunflowers, lobsters and cherry blossom as well as parasols, Koi Carp, Sika Deer, and the cheerful Frugi monster. ROAR!

Here are just a few of our favourite rainbow print clothes for kids by Frugi. You can check out the rest of the collection here.


Parental Control, Ep 16: Changing Your Family’s Eating Habits For A Healthy Future

Parental Control, Ep 12: How To Craft Whether You’re 1 Or 100 With Nanny Anita And Maggy Woodley


31 Of The Most Stylish Face Masks For Adults And Kids

Top 12 Books For Primary School Kids To Read In The Long Summer Ahead