Summer fashion should be all about colour, and that’s one of the reasons we love Frugi. Frugi’s sustainable fashion for kids looks especially gorgeous during the summer months. The collection includes adorable dresses that twirl, shirts and shorts to impress as well as protective swimwear so they’re all set for summer. Everything is designed in bold and beautiful prints that you and your kids will love.

Recycled swimwear

Frugi’s new season range includes some fabulous sun-safe recycled swimwear for newborns to kids up to age 10. Recycled swimwear by Frugi has a much lower carbon footprint than polyester, and so reduces waste going to landfill or polluting our oceans.

From sun-safe rash vests and board shorts to swimsuits, tankinis and nappy swimsuits for babies, Frugi’s protective swimwear meets British Standards for sun safety by providing a UPF of 40+ to help shield against UVA/UVB rays.

Here are just a few of our favourite picks from the new summer collection.

Frugi’s sustainable summer fashion for kids

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