Summer fashion should be all about colour, and that’s one of the many reasons we love Frugi. Frugi’s sustainable fashion for kids looks especially gorgeous during the summer months. The collection includes adorable dresses that twirl, shirts and shorts to impress as well as protective swimwear so they’re all set for summer. Everything is designed in bold and beautiful prints that you and your kids will love.

Sustainable summer fashion for kids

Frugi’s range of sustainable summer fashion for kids is made from soft and durable organic cotton, with clever extendable features allowing them to grow alongside growth spurts, and gorgeously bright and colourful designs, perfect for adventures in the sunshine.

Here are just a few of our favourite picks from the new summer collection.

Baby and Toddler


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