My Baba Measure / 30 April, 2025 / Ellie Thompson

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

New RSPB Kids’ Clothing Collection Celebrates Nature

Issued through its partnership with sustainable on-demand supplier Teemill, the RSPB (Royal Society For The Protection of Birds) has created a range of contemporary kids’ designs across tees, hoodies, and sweatshirts that upend what you might expect from a conservation charity. Hero products include the gorgeous pastel tones of the Wildflowers t-shirt, the British Bats t-shirt (for any junior goths in your household….) and the playfully tongue-in-cheek ‘Know Your Birds’ top.

Not only that, but the RSPB’s Teemill products are all created using organic cotton, and worn-out items can be returned to the manufacturer for reuse in new products. So whether they know their Goldfinch from their Great Tit or not, there’s never been a better time to kit out your fledgling nature lover….

World’s First Harry Potter Crystal Art? Sticker Album, Craft Buddy

Craft Buddy is set to launch the world’s first Harry Potter Crystal Art Sticker Album—its first global release—on April 24, 2025. Developed in collaboration with Warner Bros. Discovery, this magical collectable blends the creativity of crafting with the wonder of the Wizarding World. Fans can relive iconic moments from J.K. Rowling’s series through dazzling crystal art stickers that celebrate the magic, bravery, and friendship of Hogwarts.

The Starter Pack features a 20-page album with 102 sticker slots and two blind bags, each containing three stickers to embellish with shimmering crystals. Showcasing iconic scenes from the Sorting Hat ceremony to Quidditch, it invites fans to create and display their own sparkling tribute.

The enchantment continues online via the HP102 Crystal Art® Sticker Album Facebook Group—a community for sharing, swapping, and connecting. More than a craft, this is a magical, collectable experience for witches, wizards, and Muggles alike.

Kids Holiday Shop, GAP

Discover the GAP Kids Holiday Shop– an edit of lightweight, wearable summer essentials in colourful prints and breathable materials. The range includes new summer dresses, printed t-shirts, denim dungarees, smocked skirts, swimwear, bucket hats and logo caps for girls as well as graphic t-shirts, cotton shorts with grow-with-them elasticated waists, linen shirts and swimming trunks for boys. Don’t forget to check out the babyGap range as well for 100% cotton baby rompers, logo tops, jumpsuits, toddler swimwear and easy pull-on shorts.

The Largest Official Collection of ‘The Gruffalo’ Wooden Toys!

JoJo is proud to introduce The Gruffalo by JoJo — the largest official The Gruffalo wooden toy range, all the way from the deep dark woods.

Featuring beautifully designed FSC®-certified wooden toys that bring the beloved story to life through imaginative play. Little adventurers can explore the woods with The Gruffalo Trailset backpack and adventure essentials, weave their own tales with The Gruffalo Story Teller, or step into the deep dark wood alongside The Gruffalo, Mouse, and friends with The Gruffalo Pocket Set.

Launching online and in stores 28th April, with prices ranging from £15 – £42.

Love to Dreamâ„¢ Celebrate SS25 with NEW Prints and Lighter TOGs

Spring has sprung, and to celebrate the new season, Love to Dreamâ„¢ has unveiled a fresh collection of adorable prints across their award-winning sleepwear range. Now available in lighter TOG ratings from 0.2 to 1.5, these sleep essentials are designed to keep little ones comfortable and safe as temperatures rise.

The collection features a gorgeous palette – from crisp whites and dusky pinks to contemporary denim blues, olive, and charcoal. Available across all three sleep stages – including the multi-award-winning Swaddle Upâ„¢ which helps babies sleep for longer thanks to the patented Arms Up design – this new launch combines practicality with style, making it a must-have update for your baby and toddlers’ spring and summer sleep wardrobe.

Toys of The Week

Miko Mini, Amazon

Big fun: Miko Mini is designed to spark curiosity in children 4+. Miko Mini turns education into a wonderful adventure that keeps kids engaged and entertained.

Emotional connection: Miko Mini is an interactive companion and trusted friend that connects deeply with a child. Miko brings fresh content to explore every day, supporting a child’s growth in a way that feels natural and exciting.

Worry-free play: Miko Mini stands up to playtime and offers peace of mind with state-of-the-art sensors to navigate the environment safely. Parents can feel confident knowing this child-safe and doesn’t compromise on safety.

Keep kids moving: Equipped with a camera and sensors, it moves kids beyond screens, encouraging them to dance, play, and move.

Instant access: Miko Mini includes FREE built-in apps, providing endless opportunities for play and growth.

Miko Max: Unlock even more with the Max subscription, offering 30+ apps.

NEW Bluey Games, Orchard Toys

Orchard Toys signs Bluey as its second character license, and launches three Bluey games based on some of the most popular episodes of the phenomenally successful animated TV series. Written and created by Joe Brumm and produced by Ludo Studio, Bluey is the number one show for kids on Disney+ and across the BBC.

The new range features three exciting Bluey games: Grannies Game, Shopping List Game and Fancy Restaurant Game. The easy-to-play games take players on three fun adventures with the loveable and inexhaustible Bluey and her family, and combine the educational value and fun gameplay of Orchard Toys. All are perfect for ages 3yrs+.

Book of the Week

The Tractor Has A Wobbly Wheel, Tim Saunders &  Carla Martell

Tim Saunders has written an absolute cracker of a story in The tractor has a wobbly wheel, a strong, fun picture book set on a farm.

Animals run this farm, and when their tractor keeps breaking down, they need to find inventive solutions.

The story rhymes, it has repetition, it bounces along: all the things young children love. And it has a tractor!

Carla Martell’s illustrations are perfect for the story, taking the humour to another level and adding unexpected extra treats to keep young minds busy and delighted.

Volcano, Claire Saxby & Jess Racklyeft

Deep in the ocean, far beyond the reach of even the brightest sun, the Earth quakes. Hagfish scatter and snailfish flutter. Lava pillows flash and fade, rumpling the seabed as a new volcano births a mountain. Where hot meets cold, a chimney forms. Here begins a colony of unexpected creatures. Other chimneys grow and cool, grow and cool, while the mountain stretches ever upwards. A rumble becomes a roar, and the sea boils. Lava fireworks the sky. A new island is born. More volcanoes erupt underwater than exist on land.

In the vein of Iceberg and Tree – combining deep scientific research, lyrical language and stunning illustrations – Volcano is the next exploration of the natural world from the CBCA award-winning team of Claire Saxby and Jess Racklyeft.

WHAT’S ON

Covent Garden May Fayre & Puppet Festival

London’s treasured Covent Garden May Fayre & Puppet Festival celebrates 50 years on Sunday, 11 May, welcoming Punch and Judy professors and puppeteers from all over the UK. Commemorating Mr Punch’s 363rd birthday in the garden of St Paul’s Actors Church, the event begins with a grand procession at 11 am led by the Superior Brass Band around the Covent Garden neighbourhood. The celebration continues with an array of puppet performances, maypole dancing, clowns, music and workshops, throughout the afternoon. All are invited to come and enjoy the shows and to celebrate the art of puppetry.

Admission is free.

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Get Party Ready: Linzi's New Edit For Every Invite This Season

Step into party season with Linzi’s gorgeous collection of occasion-ready footwear. From sparkling heels and statement platforms to elegant courts and chic ballet flats, there’s something for every festive celebration. Whether you’re dressing up for a Christmas party, heading out for cocktails or planning your New Year’s Eve look, Linzi has the finishing touches covered. Think eye-catching details, flattering silhouettes and plenty of sparkle, all at prices that won’t blow the party budget.

 

SHOP HERE

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