My Baba Measure / 6 May, 2026 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Jellycat’s High Summer 2026 collection

If you’re dreaming of seaside days and sunshine-filled adventures, Jellycat’s High Summer 2026 collection is set to bring a splash of coastal charm to playtime. Inspired by nostalgic boardwalk strolls and the joy of summer by the sea, this cheerful new range introduces a playful mix of brand-new characters and much-loved favourites.

Leading the lineup is Bartholomew Bear in his Seafarer outfit, joined by ocean-loving newcomers Roarwell Sea Lion, Maffles Manatee and Pinchsnap Crab. Keli Pelican struts along the promenade, while Fancy Carp glides beneath the waves. Patchwork favourite Puddlesea Bunny debuts in ocean blues and Larry Lobster returns in a Breton striped jumper. The Amuseables range adds retro fun with Sun in roller skates, plus the bright Life Ring and calming Pebble, launching from 12 May.

Upsie, Ergobaby

On?the?go parents? Meet the Ergobaby Upsie Sling Carrier, the grab?and?go hero for older babies and toddlers. Designed for quick ups and downs, Upsie gives tired little legs a comfy perch from around 6 months to 4 years, with a wide, ergonomic seat that supports their hips and spine as they grow.

A cushioned, cross?body shoulder strap and easily adjustable fit help spread the weight so your arms don’t have to. It folds down super compact, slipping into your bag or under the buggy for those “carry me now” moments. A roomy front pocket keeps phone, keys and wipes close at hand, while the soft 100% cotton fabric feels gentle against you and your child. Effortless, compact and cleverly supportive, Upsie is the sling you will reach for on every quick adventure.

Frøya Organics

Frøya Organics is a Nordic skincare brand creating natural, high-performance products for mature and hormonally changing skin. Founded in 2024, now with 45 employees, the brand combines two decades of research with ancestral Nordic herbal traditions to formulate zero-water, handmade skincare free from fillers, parabens, pesticides and hormone-disrupting chemicals. Using wild-harvested Arctic botanicals such as sea buckthorn and chamomile, Frøya Organics supports the skin barrier, reduces signs of aging, and promotes a healthy, natural glow.

With over 500,000 orders worldwide and customers across the US, Canada, Europe, the UK, Australia, and New Zealand, Frøya Organics continues to expand globally. Its mission is to empower people to restore balance and radiance naturally, offering simple, plant-powered skincare rooted in Nordic science.

New WeightWatchers® scales powered by TANITA technology

The new BC-730WW Body Composition Monitor combines WeightWatchers® wellness expertise with TANITA’s clinically trusted technology to help users look beyond the number on the scale and gain a deeper understanding of their health. Using advanced Bioelectrical Impedance Analysis (BIA), the smart scales track nine key body metrics including body fat percentage, muscle mass, visceral fat, basal metabolic rate and metabolic age—offering a more complete picture of how the body changes over time.

Designed to support long-term wellbeing rather than quick fixes, the BC-730WW helps users see how lifestyle, nutrition and exercise impact their overall health. The simple step-on function delivers instant readings, while multi-user memory allows the whole household to track progress individually. Compact, lightweight and travel-friendly, it fits easily into modern routines. By combining WeightWatchers’ science-backed approach with TANITA’s precision technology, the BC-730WW offers a smarter, more empowering way to track health and build sustainable habits.

Brushi Bear™, Little Brushies

Little Brushies is transforming early dental care with the launch of Brushi Bear™ – a first-of-its-kind, double-sided sonic toothbrush designed especially for babies and children up to age four. Created by dentist-mothers, this clever innovation tackles a growing concern, with tooth decay now the leading cause of childhood hospital admissions worldwide.

Thoughtfully engineered to grow with your child, Brushi Bear™ features dual modes for every stage – from soothing teething gums to delivering a deeper clean for toddlers. Its unique double-sided brush head cleans top and bottom teeth at once (even when little ones bite down), while gentle sonic vibrations keep delicate gums protected.

With its playful bear design, built-in nursery rhyme timer and ergonomic handle, brushing becomes a stress-free routine. Made from medical-grade, BPA-free materials and designed with sustainability in mind, Brushi Bear™ is more than a toothbrush – it’s a parenting essential for healthy little smiles.

Dr Brown’s Bottle Steriliser and Dryer, Baby Central

Babies love putting all sorts in their mouths, from things they should to things they shouldn’t, so it’s important to keep all baby items properly disinfected. Without the right equipment, staying on top of sterilisation can quickly become a time-consuming and laborious task for parents.

From bottles and teats to soothers and teethers, the Dr. Brown’s Steriliser and Dryer offers a simple, efficient solution—sterilising and drying in less than an hour, all at the touch of a button. Designed to protect little ones from harmful germs, it brings reassurance to everyday feeding routines.

This all-in-one appliance steam cleans, dries and stores, holding up to six baby bottles at once, along with breast pump parts and accessories. The powerful steam eliminates 99.9% of bacteria, while contents remain sterilised for up to 24 hours after the cycle, keeping everything clean, protected and ready when needed.

Toys Of The Week

Gem Column Tray, tickit

Sensory play meets hands-on learning with this beautifully designed and magical gem column set. Inside the tray there are 25 solid translucent acrylic cylinders in five vibrant and captivating colours, each with its own perfectly sized storage space. They’re smooth to touch, satisfyingly weighty and make an enchanting sound when they clink and tumble together. Children will be fascinated watching light shine through the gems, discovering reflections and experimenting with colour mixing as they stack and layer. It’s a lovely way to support fine motor skills, spatial awareness and early maths, all through play, as they build towering structures, and create height-sequencing patterns. There’s plenty of room for imagination too – from building fairy-tale castles to mini city skylines – and the subtle magnifying effect adds an extra touch of wonder. Plus, they’re compatible with the tickit Gems range.

From £49.99

AI Camera for Kids, myFirst Camera

Designed especially for young creators, Camera 50 gives children a fun and safe way to capture life through their own lens. With an easy-to-use design, advanced AI editing tools and child-friendly sharing features, little ones can take photos, film videos and create stories to share with loved ones. Highlights include a built-in selfie light, physical shutter button, crisp 1080P video recording, a 20MP rear lens and 16MP selfie lens for clear snaps, plus a secure pin-code protected video diary for private moments.

The child-safe social circle adds extra peace of mind for parents, while the lightweight ergonomic design makes it easy for small hands to hold. With 16GB of storage, expandable up to 128GB, there’s plenty of space for memories, creativity and endless fun on the go.

Hello Kitty And Friends Crystal Art Sticker Album Starter Pack, Craft Buddy

Collect them all – 102 super-cute designs to discover!

Bring the supercute world of Hello Kitty to life with the officially licensed Hello Kitty Crystal Art® Sticker Packs, featuring dazzling diamond art stickers of your favourite characters and sweet-themed designs. These collectable Crystal Art® stickers are the perfect companion to the Hello Kitty Crystal Art® Sticker Album – the ultimate keepsake for any fan or crafter.

Inside each pack, you’ll find 3 randomly assorted Hello Kitty Crystal Art® stickers, each with a unique location in the Sticker Album. With 102 stickers to collect, the fun never ends!

Mandalorian & Grogu Crystal Art Duo Double Buddies XL, Star Wars

The ‘Mandalorian and Grogu’ Crystal Art® Buddies Double XL Kit from Craft Buddy delivers double the Diamond painting fun. Featuring one MDF figure of 17cm on a sturdy base, the Mandalorian and Grogu duo set lets you decorate both characters with sparkling crystal gems for a shimmering, dimensional finish. Din Djarin and his young apprentice Grogu are set to sparkle on any desk or table in this kit!

Simply complete each figure in turn, then just easily slot them into the base and display! With all tools, gems and instructions included, it’s the perfect collectible display for Star Wars fans – one sparkling gem at a time.

Latest Books

Saving Shark Pup, Sharon Dalgleish

The true story of a great white shark pup who washed up on the beach and was rescued by the local community.

When a great white shark pup washed up on Manly Beach, the local community rushed to the shark’s rescue, eventually releasing it back into the ocean.

Great white sharks are vital for the ocean ecosystem, and yet despite this, their beauty and mystery are rarely celebrated. This glorious picture book is a lyrical and emotive account of the shark pup’s journey back to the ocean, interspersed by fascinating facts about great white sharks. The two narratives work together to inspire compassion and hope for one of the ocean’s most feared and misunderstood threatened species.

Valerie, Lucinda Gifford

Living the beach life and riding the swells, practising backstroke and digging up shells,
Dining on oysters and fancy ice cream, Valerie knew she was living the dream
Suddenly, Valerie heard urgent cries. Hastily, Valerie grabbed a disguise.
‘What missing doggie? I don’t think that’s me … I’m on an adventure with lots more to see!’

All over Australia and around the world, people fell in love with Valerie – the bold-hearted dachshund who escaped a campground on Kangaroo Island and roamed the wilderness for over 500 days before being reunited with her loving owners.

In this gloriously warm-hearted romp of a picture book, bestselling author and illustrator Lucinda Gifford has imagined Valerie’s adventures and brought them to vivid and hilarious life, as she befriends dolphins, eats her fill, and explores the wilds … before finding her way safely home again.

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In The Spotlight

Introducing The Bébécar Stylo Class SOLO

Following popular demand, Bébécar has introduced the elegant Stylo Class SOLO – the perfect choice for parents looking for a luxurious pram from birth. Featuring the iconic Stylo Class chassis, spacious carrycot and raincover, the SOLO offers timeless style and exceptional comfort without the seat unit. Available in the beautiful 2026 fabric collection, it delivers the premium craftsmanship, comfort and classic styling Bébécar is renowned for from your very first stroll.

SHOP HERE

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