The Measure: What’s Hot For Parents & Kids

Absolute Collagen: The award-winning liquid collagen

Absolute Collagen’s unique liquid formula gives you a high dose of collagen in a concentrated daily dose in a convenient travel-friendly sachet. Each 10ml serving of the supplement contains 8000mg of hydrolysed marine collagen. It’s also infused with Vitamin C, which is essential in stimulating collagen synthesis and assisting in antioxidant protection against UV-induced damage.

Absolute Collagen champions absolute possibility and the belief that our bodies are truly remarkable, whether you’re on a journey through pregnancy, surrogacy, or adoption. The importance of nurturing and respecting it starts from within.

Vanessa Black Leather Bum Bag, KeriKit

Elevate your essentials game with this stunning and versatile cross-body bumbag! It’s a must-have for those who want to keep their phone, keys, purse, and lipstick close at hand, and for all you bumbag lovers, it’s the ultimate body-hugging accessory.

With multiple outer zip pockets (two of them lockable!), this bag is your perfect sidekick for any adventure. Whether you’re jet-setting on a plane, tackling the daily commute, or stepping out for an evening event, this bumbag’s got your back – and your front!

But that’s not all, folks! It’s got genius lip-gloss holders, a dedicated pen spot, and even a sleek pocket for your glasses. This bumbag is the triple threat you’ve been waiting for: beautiful, practical, and oh-so-versatile!

JOHNSON’S Bedtime Bath

Kickstart your baby’s pre-bedtime routine with a soothing bath. Not only does this cherished ritual engage your little one’s sense of smell, but it also fosters essential skin-to-skin contact, which can positively impact physiological, cognitive, emotional, and social development.

Discover the gentle touch of JOHNSON’S® Bedtime Bath, specially crafted to cleanse your baby’s delicate skin while leaving it feeling nourished and healthy. This dermatologist-tested formula is free from dyes, parabens, and sulfates and boasts NaturalCalm™, a patented blend of calming aromas to prepare your baby for a restful sleep. Pair it with the JOHNSON’S 3-step routine, a proven approach clinically* shown to enhance babies and toddlers’ sleep quality within just one week.

The JOHNSON’S® 3-Step Routine revolves around cherished bath time and soothing massages – essential rituals that contribute to your baby’s overall well-being. When combined with cuddles and quiet moments in a regular nightly routine, it helps signal to your baby that it’s time for a peaceful slumber.

My 1st Years partners with Norland Nanny Louenna Hood

My 1st Years are very excited to partner with Norland Nanny and Maternity Nurse Louenna Hood, on a range of gift sets and products to help aid a child’s development from o-12 months+. The range also includes Louenna’s very own parenting app, which is designed to answer all of your parenting questions.

Amy Weaver, Head of Product & Retail Strategy, says, “We are so excited to work with Louenna at My 1st Years – she has such a wealth of experience in her field, and it’s wonderful to share our products with her. As a brand, we are conscious of our toys being educational as well as fun, and Louenna’s expertise helps us really demonstrate the milestone moments our products are designed to encourage.”

Wonderverse Labs

This fresh and fabulous brand is all about making skincare a blast for the Gen Alpha crew. Wonderverse Labs is on a mission to whip up clean, kid-friendly products with a dash of playfulness to make skin routines a hoot. Each product stars an adorable character and sports a genius airless pump that conjures up a charming paw-shaped soap cloud with every pump!

With two hero products ready to rock and more exciting additions on the horizon, the skincare game just got a whole lot cooler. Stay tuned for the skincare revolution that’s as fun as it is fabulous!

The Big Recycling Hunt, Recycle Now

Recycle Week takes place on 16^th to 22^nd October) and they’re launching a fun mission for the UK’s primary school children with the arrival of The Big Recycling Hunt. Families and children aged 5 to 11 can learn about protecting our planet by taking part in free, fun activities that shine a bright spotlight on “missed capture.”

Aiming to engage children and families in the quest to find ‘lost recyclables’ that too often find their way into the rubbish bin, such as empty aerosols, plastic cleaning product bottles, plastic toiletry bottles, plastic pots and tub, Recycle Now wants to inspire and educate the environmental champions of tomorrow as it celebrates its 20^th anniversary.

To download the free resources and find out more, visit The Action Pack

Joseph Joseph Extend, Casdon

Scrap dishwashers – your little one just needs the Joseph Joseph Extend set to leave their dishes sparking clean! Made to look and work just like the real thing, this expandable dish rack has more than enough room to wash and dry dishes in a jiffy. It even folds away when out of use, saving on space.

From filling up the wash bowl with water from the pump (over and over again!) to watching the colourful crockery turn white when clean, there are multiple ways to play with the Joseph Joseph Extend. This sink caddy has just the ticket for all cleaning needs!

Studio Creator 360, Smyths

Capture content like never before with the 360 Video Maker Kit. Download the specially designed app to your smartphone and watch the 25cm LED ring light track your face as you move and record videos to edit later or go live.

Go from green screen to your own background with the help of your favourite apps (not included, download necessary).

Recommended companion app: CHROMAVID* available on Google PlayStore for Android and App Store on iOS. May include in-app purchases.

Airbrush Glow in Dark, Argos

Give your Magic Unicorn a style makeover again and again and watch it glow in the dark too.

With the battery-powered airbrush and four coloured markers, give your magical unicorn a stunning style makeover that is sure to impress. Use the 100+ stick-on stencils provided to customise and decorate your little friend, then when you’re ready for a change, simply wash with water and start all over again!

For an extra touch of magic, use the special torch to reveal the glowing features of your unicorn in the dark.

By The Sea: Life Along The Coast, Judith Homoki

Brimming with illustrations and information, this coast-to-coast journey through time and across continents introduces young readers to the historical and cultural importance of the world’s seashores. Coasts have always been the starting point of discovery– whether by explorers searching for new lands or children sifting through the sand for beautiful shells.

This trip around the world’s oceans provides hours of fun and learning in a series of highly detailed double-page spreads that look at every aspect of critical coastal habitats, including the ebb and flow of tides; life in a coastal settlement; artistic depictions of seashores; native animals and plants; the whaling industry; tourism; and climate change.

The book also provides a Twenty-First-Century corrective to Western-centric narratives about exploration and colonialism. Interspersed throughout are meticulously detailed maps of the world’s largest oceans with historic events, figures and scientific facts highlighted. As fun as it is informative, this vibrant book takes readers on a trip around the globe that fosters a feeling of connection between their lives and the world’s coastlines.

Wheels: The Big Fun Book Of Vehicles, Tom Schamp

No one knows who exactly invented the wheel, but in the inventive hands of illustrator Tom Schamp, young readers will have great fun learning about all the ways wheels have rolled through history.

From prehistoric carts to cars of tomorrow, this big, fun book takes a historic journey through a world where everything has wheels, from the Trojan horse to the Harley Davidson; from the stagecoach and the steam train to the Vespa and the Ferrari; from skateboards to electric scooters. Every spread of this deliriously entertaining and educational book is filled with Tom Schamp’s quirky and colorful art. His sly, subtle texts will make older readers smile.

Younger readers will return again and again to these playfully crowded pages to discover what different countries’ emergency vehicles look like; to learn about buses of every imaginable dimension and weight; and to choose which bike they’d use to win a race. Each viewing will reveal charming new details that are as absurdly funny as they are educationally rewarding.

IN THE SPOTLIGHT: BABYZEN YOYO2: An ECOSYSTEM For Every Adventure

BABYZEN YOYO2 ecosystem offers a comprehensive selection of stroller accessories, making it one of the most versatile strollers around.

Ultra-compact and lightweight, this pushchair is designed to integrate effortlessly into your daily routine so you can get on with your day without overthinking it. A stylishly simple pushchair that’s big on comfort for newborns up to 22kg, YOYO2 has your back, whether adapting to changing weather, accommodating a second sibling, or smoothly transitioning from bustling city streets to public transport.