My Baba Measure / 6 March, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Loop Earplugs

Hearing protection has emerged as the newest trend in wellness, and it’s something everyone should take seriously. Whether you’re a young Gen Z raver or a regular commuter on public transport, wearing ear protection is essential for maintaining your hearing health.

The old stigma surrounding earplug use is disappearing, thanks in part to brands like Loop. They’re dedicated to offering stylish and innovative ear protection solutions that cater to various environments and needs. Loop has witnessed a surge in global awareness and demand for their earplugs, selling over 5 million sets in 2023 alone. Interestingly, the largest consumer group falls between the ages of 18 and 45, highlighting that this trend is crucial for people of all ages and shouldn’t be overlooked.

Get ‘reddy’ for Red Nose Day, Amazon

The must-have accessory for March is available on Amazon now, with free One-Day Delivery for all customers.

The new, vibrant, plant-based Red Nose range is available now with free One-Day Delivery for all customers on Amazon, the official home of the Red Nose. The Noses are guaranteed to raise smiles, as well as life-changing money for Red Nose Day.

Priced from £2, there are five Noses to find and collect – four characters, including Gigglesworth, Smirklethorpe, McChortles, LOL-E-Pops, and the Golden Hooter – a limited-edition Gold Nose. You could be unboxing the Golden Hooter whenever you purchase a Red Nose from Amazon.

Splashathon, UK Babies Make A Splash To Save Other Babies’ Lives

Children from Water Babies classes across the UK will be showcasing their superstar swimming skills with a ‘Splashathon’ fundraiser for charities Tommy’s and the Children’s Alliance. Local events will take place at pools up and down the country from the 11th to the 17th of March 2024. 47,000 swimmers from birth to 5 years old will be sponsored to complete swimming challenges in their favourite fancy dress.

The bi-annual ‘Splashathon’ fundraiser has been running in Water Babies lessons since 2006, and altogether Water Babies have raised over £5 million. This year, we aim to raise the highest amount ever achieved in one ‘Splashathon’ – £1 million for Tommy’s and the Children’s Alliance.

Tommy’s Mother’s Day Campaign

Amanda Holden and Myleene Klass are among celebrities backing the launch of UK pregnancy charity Tommy’s annual?Mother’s Day campaign, We See A Mum.

The charity launched the campaign to recognise and celebrate all mums, wherever they are on their pregnancy journey, and aims to encourage people to talk more openly about different paths to parenthood.

This year’s campaign focuses on sharing messages of support with others who might find this time difficult ahead of Mother’s Day, and the presenters and charity ambassadors have shared their own personal stories, offering words of hope and encouragement.

Toys Of The Week

smarTrike Xtend Range

The smarTrike Xtend Range features three products designed to grow with the child:

The Xtend Bike combines three bikes in one for ages 3-7+. It starts as a balance bike, converts to a pedal bike, and extends as the child grows. Its high-quality materials ensure durability. The easy-to-transform design, available in pink and blue, costs £299.99.

The Xtend Ride-On, for ages 12 months to 12 years, evolves through five developmental stages. Initially a parent-controlled rideable, it becomes a child-led ride-on, then transforms into a scooter with an extendable footboard and large LED wheels. It’s foldable, comes in four colours, and is priced at £149.99.

The Xtend Scooter, the world’s first extendable scooter, suits ages 3-12. It features a unique 3-stage footboard and large light-up wheels, ideal for rough terrain. This easily foldable scooter, available in four colours, is priced at £129.99.

Latest Books



Lola Loves Walkies, Jake Hope

Ready or not, Lola loves kisses and cuddles, friends and fun, but what she loves most of all is walkies!

Join Lola as she plays hide and seek, leaps in and out of the long grasses and watches her poochy pals fetching sticks on an adventure that’s a walk in the park!

What’s On

Mother’s Day at Battersea Power Station

With Mother’s Day approaching, I wanted to share some exciting opportunities for celebrating at Battersea Power Station. From complimentary prosecco at Birdies Battersea to a luxurious Italian feast at Fiume with a special gift from Rituals, the Power Station has curated a range of thoughtful activities to make the special occasion truly memorable.

Whether it’s indulging in an afternoon tea experience at Cinnamon Kitchen, attending an exclusive champagne and chocolate pairing event with Searcys and Venchi or eating a special set menu while admiring stunning London skyline views at JOIA, there’s something for every mom, mother-in-law or any mother figure in someone’s life to enjoy. Visitors can also take it to the skies via one of the Power Station chimneys at the unique Lift 109 experience.

These offerings would be a fantastic fit for any Mother’s Day listings, providing readers with a variety of options to celebrate and pamper the special women in their lives.

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In The Spotlight

Shnuggle are proud to introduce the ‘Shnuggle Air Lite Bedside Crib’

This premium modern crib suits any interior with dual-view mesh panels for airflow and a quiet zip-down side for nighttime access. It includes an airflow mattress, hypo-allergenic fabrics, and complies with safety standards, featuring a low-level safety wall. Designed to ease colic and reflux, it offers six height adjustments and comes in compact taupe and grey options.



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