My Baba Measure / 17 April, 2024 / Christina Walter

The Measure: What’s Hot For Parents & Kids

On the My Baba Wishlist…

Organic Ashwagandha, Nutrigold

Babycook Neo, Beaba

Little Butterfly London Launch Organic Skin and Hair Range for Kids Aged 3+ Years

Little Butterfly London – the award-winning certified organic skincare brand for mothers and babies – is delighted to announce the launch of its new kids range, which is specially formulated for children aged 3+ years old.

The unique collection is the first skincare range of its kind which is formulated and clinically proven to care for the unique microbiome that protects a child’s delicate skin, which is thin, porous, prone to dryness and sensitive to irritants.


Spring savings. 20% off selected John Lewis baby and kids fashion

Spring is in the air, and so are the savings! Enjoy a refreshing start to the season with 20% off selected John Lewis baby and kids fashion. Whether you’re updating your little one’s wardrobe with vibrant spring colours or gearing up for outdoor adventures, John Lewis has you covered with stylish and quality clothing options. Don’t miss out on this fantastic opportunity to dress your kids in the latest spring trends while enjoying significant savings. Shop now and make the most of these springtime deals!


KEEN is excited to announce their Limited Edition Seacamp sandal collaboration with junior sustainable, outdoor clothing brand namuk. The perfect collaboration to bring children closer to nature, KEEN & namuk share a commitment and passion to ensure junior explorers get the most from their outdoor adventures, by equipping them in reliable kit that ensures a fun and comfortable experience.

The ultimate summer hybrid, the KEEN x NAMUK Seacamp (£55), is a super flexible, lightweight sandal that protects little feet both in and around the water or during inland adventures. Packed full of practical features that kids love and parents can trust, this low-profile sandal promotes a natural gait, allowing little feet increased flexibility and freedom on the move. The perfect piece for little adventurers who love to hike over the river and through the woods, splash at the seashore, or dance in the sun in the city, KEEN’s patented toe protection protects little explorers’ feet even on the wildest of adventures. 1% of every shoe sale will be donated to It’s Great Out There – a non-profit coalition whose mission is to inspire and motivate individuals and communities to be active in nature.

Toy Of The Week

Photo Creator Instant Pocket Printer

Introducing the Photo Creator Instant Pocket Printer – your compact, no-ink, thermal marvel! Have hours of fun and get creative with this instant printer. Send photos to print from your phone using the app and have fun personalising your prints with stickers and marker pens!

Effortlessly sync with your phone or table via Bluetooth, turning your cherished memories into tangible treasures. This pocket-sized printer adds a sprinkle of charm to every print – a gadget that’s not just functional but an extension of your style! No messy ink, no hassle, the thermal technology means you’re ready to print 100’s of labels, lists, and photos any time!

This pocket marvel comes complete with a companion app which allows you to experience AI-generated prints at a touch of a button!

Latest Books


The Fearless Birth Book, Emma Armstrong

Certified birth doula and hypnobirthing coach, Emma Armstrong, wants women to have the power to influence their birth experience, by tuning in to their body and brain.

Organised into 4 chapters: Brain, Body, Birth, and Baby and Beyond, this is a fresh, and empowering approach to the birth experience. Emma brings in her hypnobirthing skills, using short, snappy language and soundbites, to make this book fresh and appealing.

What’s On

Open Farm Sunday

Farming’s annual national open day, Open Farm Sunday returns again on the 9th June, where hundreds of farms across Britain will open their gates to the public, so they can discover for themselves what farmers do to farm with nature.

The event is a great family day out, where visitors will be able to learn more about the amazing work our farmers do to produce our food sustainably while caring for the environment and wildlife.

Read Next

Nurturing Excellence: Eaton Square Prep School’s Approach To 11+ Preparation

Exploring Wonder & Ink’s Elite Concierge Membership For Children

In The Spotlight

Start-Rite First Walking Shoes

As soon as your little one begins to explore outside on two feet, they need to have the right sort of protection and support. The diverse range of styles and fits available at Start-Rite Shoes are sure to suit the specific needs of your toddling explorer. Made from durable soft leathers and ultra-flexible lightweight soles, their gorgeous range is designed to suit the natural walking style of your child during this important developmental phase.



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The Measure: What’s Hot For Parents & Kids