Parenting / 8 July, 2024 / My Baba

Celebrating And Supporting Parenthood: Vital Baby Unveils EmParent Campaign

Parenting is a journey full of highs, lows, and everything in between. Vital Baby’s EmParent campaign is here to celebrate and support you during these pivotal moments, from pregnancy to preschool.

Launching at London’s AllBright Collective, the 2024 EmParent campaign is an inclusive six-month initiative designed to empathise, embolden, embark, embrace, embody, and empower parents every step of the way.

Vital Baby’s EmParent Campaign

A family-run business on a mission

As a family-run business, Vital Baby boasts an award-winning range of innovative products tailored to meet the unique challenges all parents face. However, their commitment extends beyond product sales. Inspired by the positive and supportive community on their social media channels, they’ve created a series of activities to support parents further.

Collaborations with MANtenatal, Lucy Upton, 360 Mama and more

EmParent will collaborate with a number of experts, thought leaders and influencers throughout the year. The campaigns include everything from light-hearted dad jokes in the ‘Family Man’ social media campaign to thought-provoking conversations for World Mental Health Month in October, featuring Anna Mathur, a psychotherapist, author, and mother of three. There will be celebrations for International Men’s Day, supported by MANtenatal, and World Breastfeeding Week with paediatric dietitian Lucy Upton. Other experts include post-natal recovery experts, The 360 Mama and family doctor and mum-of-two Dr. Shireen.

Recognising that it’s often the little things that matter most in parenting, Vital Baby is also championing a specific campaign for World Kindness Day in November called ‘The Vital Way to Pay it Forward’.

Psychotherapist Anna Mathur says

EmParent expert Anna Mathur comments, “Being a parent can be both the most wonderful and the most anxiety-ridden experience all at the same time, wrapped up into one! That is why I am thrilled to be one of Vital Baby’s EmParent experts – encouraging conversation, offering support, creating smiles and generally dishing out virtual hugs – whatever is needed to show parents that they are not alone and can indeed be there for each other along the way.”

Every EmParent campaign will be brought to life through real-life journeys, from breastfeeding to weaning and beyond, plus engaging social media content designed to encourage parents to talk so that every journey can be filled with kindness and care – even amongst the chaos!

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Sponsored content in collaboration with Vital Baby.

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